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Inside TikTok’s Stealth Launch Of New Photo App “Whee” In Over 12 Countries

TikTok has quietly unveiled a new photo-sharing app called “Whee” in over a dozen countries. The app, discovered by Android Police and APKMirror founder Artem Russakovskii, is currently available only on Android devices and has not yet launched in the United States.

Whee positions itself as a platform for sharing photos with close friends. According to its Google Play description, the app is designed to “capture and share real-life photos that only your friends can see, allowing you to be your most authentic self.”

The screenshots of Whee that Android Police provided reveal features similar to other photo-sharing apps, including a viewfinder, a friends list for messaging, and a feed. The app’s captions emphasize connection with friends.

This launch follows TikTok’s April rollout of TikTok Notes, another image-sharing app. Both Whee and TikTok Notes appear to draw inspiration from Instagram’s features. TikTok and its parent company, ByteDance, haven’t yet commented on the new app. 

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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