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Japanese Streaming Market: YouTube Gaming Dominates, Kick Surges, VTubers Rival Human Streamers

Stream Hatchet’s latest report on Japan’s livestreaming market finds YouTube Gaming capturing nearly 60% of all...

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YouTube Gaming Viewership Hits Record 8.8 Billion Hours in 2025, Data Shows

Platform accounts for nearly 1 in 4 hours watched on live-streaming gaming platforms; sponsored stream viewership...

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Where Live Streaming Advertising Is Heading: 3 Findings Brand Marketers Need To Know

Stream Hatchet‘s “2025 Live Streaming Trends Report,” which covers 36.4 billion hours watched across all major...

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YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]

Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...