Ipsos Synthesio, a consumer intelligence platform, announced a partnership with ViralMoment, an AI-powered social video analytics platform, to integrate the latter’s video intelligence capabilities into its social listening platform.

The partnership combines ViralMoment’s technology with Ipsos Synthesio’s existing capabilities, including scene and logo recognition, comment and caption analysis, TikTok transcripts, and tracking features. Clients gain access to video insights that identify behaviors, product usage, cultural cues, and trending narratives across social video platforms.

The integrated platform supports four primary applications: trend detection to identify emerging narratives and their sources; brand and competitor intelligence to track sentiment and share of voice; campaign tracking to monitor how content spreads through creator networks; and market understanding to map social video landscapes in specific regions.

“Our clients want a complete view of online culture: reliable, timely, and easy to use,” said Thierry Lalande, CEO of Ipsos Synthesio. “By blending ViralMoment’s video analysis with our global social and search intelligence, it’s the next step in connecting what’s ‘said’ with what’s ‘shown’ online, and making that knowledge readily accessible to our clients.”

Founded in 2021 by Chelsie Hall and Sheyda Demooei, ViralMoment’s platform analyzes on-screen text, spoken audio, visuals, actions, and context within videos, operating beyond captions and hashtags. The system processes content in 76 languages across TikTok, Instagram Reels, YouTube, and YouTube Shorts.

Checkout Our Latest Podcast