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ClickFunnels vs. InstaPage – Digital Marketing Platform Comparison


ClickFunnels vs. InstaPage – Digital Marketing Platform Comparison

Which digital marketing platform is best for content creators and online business owners?

But with so many platforms on the market, how do you decide which one to choose?  In this article, we will be taking a look at ClickFunnels and InstaPage so you can decide which one is best for you.

Sometimes, you need a little help running your online business. But you don’t have to worry about doing it all alone. Signing up for a digital marketing platform can help transform your online business, allow you to gain more traffic and clicks, and increase your overall profit. 

A digital marketing platform is a website or company that charges you a monthly fee in order to gain access to its features and tools such as sales funnels, website builders, online course creations, and more.


What is ClickFunnels?

ClickFunnels is an online marketing program that helps digital business owners take control of their businesses. There are dozens of marketing tools you can use, such as landing page builders, online course creation and management, and more. 

Founded in 2014, the site now has partnered with over 100,000 businesses to create successful marketing solutions and boosted sales for thousands of satisfied customers. 

ClickFunnels vs. InstaPage – Digital Marketing Platform Comparison

How much does ClickFunnels cost?

ClickFunnels is a subscription-based service, which means you have to pay to access any of the features and tools. There is currently no free plan available. 

The pricing plans are – 

Basic – $147 USD/mo

The basic plan includes the ability to create and design one website and register one unique domain. You can create and use up to 20 sales funnels, as well as create and sell up to 3 online courses.

With these 3 courses, you can register up to 1,000 students. You also receive unlimited workflows, and unlimited pages on your site, as well as being able to list unlimited products for your page. You can also create unlimited email sequences and you gain access to their basic analytics. 

This plan is for individual business owners or small businesses. 

Pro – $197 USD/mo

Along with everything included in the basic plan, this plan also includes the ability to create up to 100 sales funnels. You can even have up to 5 admin users on the account. 

You can register up to 3 custom domains, but you can still only build one website. However, you also have the ability to create and sell 15 online courses, registering 10,000 students in total. You can also join their affiliate program, gain access to their Liquid Theme editor, and more. 

This plan is aimed at medium or small-sized businesses. 

Funnel Hacker– $297 USD/mo. 

With this plan, you can now create up to 3 websites, as well as have access to create and use unlimited funnels. Your account can have up to 15 users on the account, and you can register up to 9  custom domains. You can also create up to 200 online courses and have 20,000 students in total. You also receive access to your advanced analytics and API access.

This plan is best suited for large businesses. 

Once you’ve picked a plan, you can start to access all of ClickFunnels’ features. 

What are ClickFunnels’ Features And Tools?

  1. Sales Funnels
  • ClickFunnels’ most popular feature, the sales funnels allow you to create funnels that will attract customers and create more leads. These funnels are essentially generated copy that will attract customers to your site. There are hundreds of templates to choose from, and you can design and edit the templates to your liking. Below are a few examples of templates you can choose from.

  1. Online Courses

Create and sell online courses so you can monetize your knowledge. If you’ve ever seen instructors on sites like Skillshare or Teachable, this is the same idea. Anyone can be an instructor and start selling online classes, from skills such as copywriting or business to even art or language.

If you’ve never run an online course before, ClickFunnels takes you step-by-step so you can understand how to best make money off these courses. It’s important to promote the courses to your following, as the more students who take your class, the better your ratio will become. You can decide the price for classes, but ClickFunnels will take a percentage of your earnings.

More ClickFunnels Features

Landing Pages

Website Builder

Membership Creation


What is Instapage?

InstaPage is a digital marketing agency that helps businesses increase their advertisement results through features and tools, such as landing pages and AI content. They are trusted by businesses such as Airbnb, SoundCloud, HelloFresh, and Verizon, and have worked with over 15,000 businesses. As of 2023, there are over 5 million landing pages created with their platform.

How much does InstaPage cost?

For the most standard plan, Instapage will cost you $199 a month, billed annually. For more plans, you can contact Instapage directly for a quote depending on the needs of your business.

With this standard plan, you can create unlimited landing pages, register unlimited domains, have access to real-time collaboration with your team, and make all your sites mobile and desktop friendly.

You also can integrate your sites with HubSpot, SalesForce, Marketo, and more.

InstaPage Features

  1. Landing Pages

Their most popular feature, InstaPage allows you to create unlimited landing pages with their landing page builder. Their templates are easy-to-use so anyone can build a page, even with no design experience. 

They offer AI-generated headlines so you can be sure you are automating the most recent content, as well as 500 layouts and templates to choose from. 

Below are some templates you can choose from. The templates are divided by categories, such as daily deals, course registration, product launch, up-sell or bonus, and more.

Customize your landing page to your liking and be secure in the knowledge that these templates have been optimized for the highest yields. 

  1. AdMap

Connect the ads that you display to the personal experiences of your customers. 

By connecting your ads to relevant landing pages, you can streamline the process of receiving more clicks to both the advertisements and the landing pages. 

With AdMap, you can visualize the ad campaigns and connect relevant landing pages together.

This streamlines your ad process as you can visualize your ads in one place and match them to the landing page. This will increase your conversion rate and decrease the cost-per-acquisition ratio. 

  1. Experimentation

Test visitor behavior by running A/B tests in real time. This can help increase your relevance and conversion rate. 

Gain access to valuable insights and analytics such as unique clicks, where the visitors are coming from, how long they are staying on the site, as well as conversion rate, leads, and total traffic. 

You can even use heat maps to track mouse movement, clicks, and scrolls, so you can understand exactly how the visitor is viewing your page and where you need to improve.

Which digital marketing platform will you use?

Both platforms are highly regarded for their work with reputable businesses. No matter what platform you choose, you will be able to increase the yields on your website with these features and tools. While ClickFunnels does have more tools, such as the funnels and course creation option, InstaPage will allow you to focus on your landing pages and make sure those are getting the highest traffic and yields. 

Both programs offer a free trial, so you can try both to see what works best for you.

karina gandola

Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.

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