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Everything You Need To Know About The Canva Affiliate Program
Are you a design influencer? Maybe a rising social media star or educator? Well, the Canva affiliate program will be a great fit for you.
In this article, we will be looking into all the information you need to know before making your decision to be a part of the Canva affiliate program.
What is Canva?
Canva, a graphic design company platform out of Australia, was initially created as an easy-to-use option for social media graphic templates and presentations. The pre-made templates the platform built its reputation for were very user-friendly and intuitive for even the most technologically challenged user to figure out with ease.
They launched with free and paid-for versions such as Canva Pro or Canva for Enterprises, which would allow users to use advanced features such as uploading images and using more fonts, and stock images, to list a few.
As recently as 2021 the company launched its video editing tools which allow users to edit videos for social media with ease and now even has a sector that allows users to get physical products printed and shipped for an additional fee. Because they have been loved by the online social media community of content creators, they are now setting their goals on competing with Google and Microsoft in the Office Software market with their products.
Functioning similarly to the way Adobe products, such as Photoshop and Illustrator, Canva is making a name for itself as an all-in-one essential product. Competing with a leading brand like Adobe, which has been around since the 80s, and is considered the industry standard for graphic designers, is a pretty good indicator of how well Canva has developed its tools to penetrate the market.
In the same way, Adobe products are a household name, Canva is to beginning to create similar reputations around the world for their innovation.
Starting from the beginning, Melanie Perkins, Cliff Obrecht, and Cameron Adams from Perth, Australia banded together to create Canva, in 2013. Within the first year, the company boasted more than 750k active users. Soon after in the spring of 2004 the team would add a technology and social media expert to their board in Guy Kawasaki and would later focus on marketing materials for companies when their “Canva For Work” launched in 2015.
Canva has done a phenomenal job over the years, no doubt, and with all this clever innovation they have been valued at 40 Billion USD which makes it a top 5 most valuable start-up in the world. They sit behind names such as Bytedance(Tiktok), SpaceX, and Klarna.
Who are the Canvas influencers, and what do they do?
The affiliate program at Canva is opened to almost anyone, that being said they do have some requirements that are a must inorder to be accepted.
Design Educators
Design educators are amongst the few people that are encouraged to apply for this affiliate program. Having a background in teaching design in a class setting and online courses ensures that they will have a larger reach because of their subscriber base, following on social media platforms and an established email list.
Social Media Design Influencers
Generating likes anf followers on social media is also a big win in the eyes of Canva. If you’re a social media influencer in the graphic design market, this is the perfect collaboration for you. This category of partners also includes bloggers , YouTube content creators and tiktok video editors that are showcasing graphic design.
If you have a large audience or follower/subscriber base and have a passion for the industry of graphic design, sign up now for the Canva affiliate program.
- Design influencers – must have a large followings and strives to produce engaging video posts, articles and blogs.
- Design educators – an individual that creates and provides legitimate tutorials and online courses to their audience that is looking for their expertise in design.
- Content creators – must have a substantial audience, either on social media or a website with a larger reach.
What are the Canvas influencer requirements?
The Canva influencer program is an awesome opportunity if you’re looking to create another source of somewhat passive income. Are you a branding specialist? Or do you simply love sharing content related to graphic design and social media? If you answered yes to one of the above questions then the Canva affiliate program is going to be perfect for you.
The requirements for joining the Canva affiliate program are a little vague. They mention audience size, yet don’t specify the metrics they’re looking for. One thing that is made clear on their website is that they’re looking to collaborate with content creators who are within a similar niche.
Some of the benefits of the Canva affiliate program are:
- Earn up to 15%-80% commission on all sales
- 30-day cookie
- Access to affiliate banners and marketing materials
- Payment threshold of 10$ for payouts
- Different payment platform options to suit your needs
You’ll be hard-pressed to find other affiliate programs offering a 15% to 80% commission structure!
How to promote Canvas products as an influencer and make money
How Influencers Promote Canvas on Tik Tok
First up for our TikTok content examples we’ve got keepingupwitsie who is a content creator in the design and branding niche. Her TikTok has 38,000 followers and she shares unique short-form Canva tutorials.
In her TikTok, she can be seen designing a flier for a makeup course event. She’s paired the video with some fun music to make it even more enjoyable to watch. In this TikTok, she doesn’t walk her audience through the exact steps to create the flier themselves, yet nonetheless, the process is visible and a fun timelapse to see what design elements she uses and in what order.
Next up we’ve got sierracreativestudio, a graphic design studio run by Sierra. Her content focuses mostly on minimal and clean design for small business owners, and she uses her TikToks to showcase tutorials or hidden features on Canva. According to Sierra “I design minimal and easy-to-edit Canva templates to help your business”.
In this video, she’s showing people what keywords they can to search for certain elements in Canva. Design elements like leaf shadows and line art match perfectly when combined with a minimal and clean aesthetic.
Lastly, we’ve got White Space Digital. A digital marketing collective comprised of “a bunch of friends working together for all your social media needs”. This account has over 11,000 thousand followers on TikTok alone and shares valuable information and tutorials related to design, and social media marketing.
In their recent Canva TikTok, they choose to share a bunch of keywords for finding specific design elements using Canvas search feature.
How Influencers Promote Canvas on Instagram
Here we have the.creative.bodega, the account is run by Em whose a Canva-verified expert, course creator, and marketing mentor. She shares easy-to-follow Canva, content, and marketing tips to help her audience create more and stress less.
Em has a Canva course that she sells online with over 550 students worldwide. She promotes her course by offering freemiums in exchange for email sign-ups, and one of her freebies is 11 Instagram Canva templates.
For example, in this reel, she can be seen sharing a tutorial on how to upload fonts to Canva. The app comes with a set of predetermined fonts, yet unknown to most if you have paid subscription you’re able to upload almost all other fonts.
Next up we’ve got socialistauk which is an account run by Anna whose a sales strategist for service providers and SMMs. Her business is focused around helping to teach business owners, freelancers, and social media managers how to make more money on Instagram.
She offers a free social media calendar as a lead magnet and shares incredibly valuable content on her Instagram in the form of tutorials and behind-the-scenes.
For instance, in this reel, she can be seen sharing a tutorial on how to create a professional-looking profile picture using Canva.
Lastly, we’ve got she.talks.business with over 69,000 followers on Instagram alone. The account is run by Lynn who is an official Canva-verified expert and creator who shares easy-to-use Canva templates for coaches and experts.
Lynn offers her audience a monthly membership plan where they receive access to 1.000+ unique and professionally designed Canva templates.
In her recent Canva-related reel she is sharing how you can use some of the new AI features on Canva to your advantage. Lynn also asked her audience what their opinion is regarding AI in the caption, and by doing this she opened up the comment section for discussion allowing for great interaction and engagement.
How Influencers Promote Canvas on Youtube
When it comes to our Youtube roundup, we’ve selected three different accounts that we find are sharing the most valuable content online.
First up is Design with Canva, a Youtube account run by Ronny and Diana where they teach people how to use Canva to grow their business while having fun. They share two videos a week and currently have 272,000 subscribers.
In this video, they share a roundup of some of their fave tips and tricks for Canva.
Next up is Natalia Kalinska, who shares content every two weeks related to actionable tips on content creation. On her channel, you’ll find resources on content and social media marketing to grow your business quickly and efficiently. Her Youtube channel has 76,000 subscribers.
In this video, Natalie can be seen sharing a tutorial on how beginners can use Canva.
Lastly, we’ve got Aurelius Tjin, a content creator who shares videos on tips, tutorials, and useful tools to help anyone become a productive digital creator. He currently has over 360,000 subscribers.
In one of his most popular videos, he can be seen sharing 20 Canva tips and tricks for beginners.
Conclusion
So there we have it!
If you’re a designer, content creator, coach, social media manager, or in a related field, then the Canva affiliate program is an ideal option for you to consider.
Like every program, there are some pros and cons, but all you really need to do is focus on creating fun tutorial-based content for your audience and you’ll be off to a good start.
You can sign up for the Canva affiliate program today by clicking the link below.
