Establishing your background for YouTube content is important, but many people dismiss it as a quick job and don’t spend much time researching and picking the perfect option.
The right YouTube backdrop can influence how your story is told and save you plenty of time editing.
Let’s look at why your YouTube backdrop matters and what you must think about before making your choice.
Why is Choosing a Youtube Backdrop so Important?
Which YouTube backdrop you choose will have many knock-on effects on your content and how it is viewed by your audience.
The right YouTube backdrop can set the tone for any video, ensure your content is viewed in the way you want it to be by your consumers, and attract the type of audience you are searching for.
A low-quality background can devalue your content, which can also lead to lower engagement and fewer subscribers for your channel.
If you look at some of the best YouTube creators, each of them has a background style that perfectly suits their brand, and they use it consistently in nearly every video.
Things to consider before choosing a YouTube Backdrop
What equipment do you have available?
For starters, consider what equipment you have at home that you could use to create the perfect background. If you have stunning photos or artwork that you know your target audience would appreciate, don’t be afraid to add it to your background to add more beauty and quality.
Alternatively, if you have a large blank wall available and want to keep your backgrounds minimalistic, see if you can set up your camera to shoot in front of it.
If your camera doesn’t have a strong flash, you must also try to find somewhere with plenty of natural light.
For example, if your YouTube channel is a fashion vlog, showing off different outfit inspirations for your viewers, rather than purchasing a brand-new wardrobe, why not try to incorporate the one you already have?
Instead of offering a bland background to each video, utilizing your wardrobe as part of the background will significantly improve the aesthetic. It is a trick many fashion influencers use.
What is your budget?
Another thing you must consider is how much money you are willing to put toward your YouTube background.
Sure, the background is extremely important, and you should invest in your choice, but everyone’s budget is different, and you shouldn’t be spending all of your money on a background only to not afford to make video content!
If you see a style you like, spend time shopping around to see if you can source materials and other aspects at a better price.
One of the cheapest and most popular styles of YouTube backdrop is the color-blocked wall effect. A solid block color can add vibrancy and excitement to any video without detracting from the main focus.
If you have a free wall available in your home, you can buy paint and color the wall to match your brand. It is worth noting the best colors to use are often light and bright, but this will vary depending on your branding and video content.
What do your competitors do?
Not sure what your viewers would like to see in your video content? There’s a simple way to find out what works and what doesn’t by looking at your competitor’s YouTube backdrops!
This type of research works best when you focus on competition that has a larger following than you and maybe a type of channel you aspire to be like.
Study how their background has changed and what it looks like now. This approach should prevent you from making the same mistakes and use their learnings to create a YouTube background your audience loves.
For example, you might notice that your competitors recently switched from a color-block background to a collage background, and their audience seems to love it. If that is the case, you can quickly create a similar background and reap the same benefits.
Who is your target audience?
On that note, do you know what your target audience is? If you don’t, you must look at your analytics from previous videos and establish who they are, as this should greatly impact what type of background you opt for.
Once you establish your target audience, it’s time to learn more about them. Study what they typically like, what they struggle with, their personality traits, and so on.
This information will help you shape your YouTube background to please them and keep them engaged with your content. It will also entice more people to click on your videos and help you increase your subscriber count.
If your target demographic is an intellectual audience that is well-educated and well-read, you might want to consider a more sophisticated background, such as a bookshelf.
Alternatively, if your audience is younger women looking for make-up or fashion advice, a color block or floral background might be more suitable. Ultimately, this will depend on your content and audience.
What content are you producing?
Another factor that must play a part in what type of background you choose for your YouTube videos is the content you plan on producing.
If you plan on creating longer videos at a high-quality but less frequency, then providing your viewers with a background that suits that content is essential.
Equally, if you plan on making short videos but posting regularly, your background will look very different. Once you have established which type of content you plan on making, it will greatly shape what type of background you choose.
If you are frequently producing topical content, you might want to invest in a green screen for your videos to help you ensure your background is relevant for each video you create.
Alternatively, you could opt for a generic background that won’t clash with any topics you cover in your content.