Gaming has always been a substantial part of YouTube’s success. In 2020, the platform reached more than 40 million active gaming channels, signifying that this niche is growing in size and prosperity. YouTube has now welcomed uTure, a new talent show designed to find the next popular gaming influencer. Netinfluencer uncovers all of the judges taking part in the uTure gaming competition.
What Is uTure?
In April 2022, YouTube announced a new global venture where successful gaming influencers could come together to uncover up-and-coming content creators. uTure is a talent show series that will run for nine weeks, with each week dedicated to a new niche.
The platform has also announced a range of acclaimed judges, all of which have gained a successful following on YouTube. There is also a secret judge on the panel that is yet to be announced.
Influencers That Took Part in the uTure Gaming Competition
Ali-A is a popular gaming influencer who often experiments with both long-form and short-form content. This gaming influencer launched uTure as a way to help smaller influencers become more competitive in the online gaming industry. He posted his first video in 2009 and has continued to post content on a regular basis, playing games such as Fortnite and Call of Duty. He has even collaborated with Fortnite to produce his own icon series skin. This content creator has also released an extensive line of merchandise so that his 17.7 million subscribers can help to further support the channel.
With 14.8 million subscribers, Lachlan details all of the updates and changes occurring in Fortnite. Despite his history with the game, this gaming influencer first started his channel in 2013, playing Minecraft with a unique Pokemon mod. Nowadays, Lachlan is also helping other gaming influencers find success, as seen by his collaboration with Hyper X. During this partnership, he shared how he has perfected his streaming set-up. He is also active on Instagram, sharing his professional milestones with his 1.6 million followers.
Another part of the uTure community is Kathleen Belsten, better known as Loserfruit, is one of the most prominent female gaming influencers in the industry. On Twitch, she is the second-most followed female influencer and has collected an additional 3.35 million subscribers on YouTube. Belsten began creating gaming content on YouTube back in 2013, streaming Legal Legends. However, she began to build a following through her Fortnite content. Loserfruit’s success has also enabled her to partake in a plethora of brand deals with popular companies such as Gymshark and Elf Cosmetics. She also creates short-form content for TikTok, where she has an additional 3.7 million followers.
Shofu produces a wide assortment of gaming content from Genshin Impact to Among Us, appeasing his devoted 685,000 subscribers. This influencer that took part in uTure also comments on various updates in the industry such as the release of new consoles and games. Shofu is also a talented artist, releasing a wide selection of music on his channel. He also hosts his own podcast WDFA, chatting to other influencers and gamers about popular culture and world events. This influencer also uses Twitch to showcase the latest events in the gaming industry to his 262,000 followers.
At just 24 years old, Caylus has managed to accumulate 7.43 million subscribers and over 2 billion views. uTure influencer, Caylus posts a video every day, ranging from challenges in GTA 5 to exploring the virtual world of Roblox. This gaming influencer, whose real name is Caylus Cunningham, also produces vlog and reaction content for his main channel Infinite, which has an additional 19.1 million subscribers. He first started this channel in 2013 and still uploads content regularly. Cunningham also uses Instagram to share his love for luxury cars and updates his 1.3 million followers on his personal life.
LDShadowLady has been creating gaming content since 2010, showcasing her profound love for Minecraft. Despite focusing a majority of her content on one game, she is able to diversify her content. She often completes new builds in the game as well as embarks on collecting challenges. LDShadowLady has also produced an extensive Minecraft musical, created within the confines of a survival multiplayer map. This gaming influencer also streams on Twitch, producing even more Minecraft content as well as playing other popular games such as Stardew Valley for her 474,000 followers.
SmallishBeans also enjoys exploring a wealth of Minecraft content. His dedication to the game is apparent in his most recent series where he spent 100 hours creating buildings in hardcore mode. SmallishBeans posted his first video in 2009, highlighting his achievements in a Call of Duty Blackouts competition. Since then, this influencer has been producing content multiple times a week and has gained 3.74 million subscribers. He has even built an official SmallishBeans subreddit where his 10,000 members can share fan art and memes relating to his content.
Vikram Singh Barn, also known as Vikkstar123, has been producing lifestyle and gaming content since 2010. He often plays games such as Apex Legends and Call of Duty Vanguard for his 7.54 million subscribers to enjoy. He also has an entire channel dedicated to Minecraft content called Vikkstar123HD, which has an additional 3.29 million subscribers. In 2013, Barn joined the Sidemen helping him to gain more traction on his channel. Vikkstar123 also includes some of the Sidemen in his videos such as Miniminter and W2S. He also uses Instagram to detail his personal achievements and life updates to his 4.1 million followers.
After quitting school at just 15 to work for his family’s construction business, LazarBeam has become one of the most successful influencers in the gaming industry, gaining 20 million subscribers. He first began creating gaming content in 2015, producing gameplay videos of Madden NFL 15. LazarBeam continued to play sports games for many years before making the jump to more contemporary games such as Fortnite and Roblox. In 2021, he conducted a vast collaboration with other gaming influencers such as TommyInnit and KSI, competing against everyone in Minecraft. This influencer has also produced a range of merchandise using his signature logo as a centerpiece.
DanTDM is most known for his wide selection of Minecraft content, which he began creating in 2012. Over the last decade, this gaming influencer has delved into various games such as Five Nights at Freddy’s and Little Nightmares. His consistent schedule has helped him to gain 26.1 million subscribers and over 18 billion views. In 2015, he was recognized as the most popular gaming influencer in the world based on viewership alone. DanTDM also has a channel dedicated to short-form content, known as DanTDMShorts. Here, he shares important updates for his channel and behind-the-scenes content from his videos.
Despite only posting his first video in 2018, Live Insaan has managed to build a community of 9.25 million subscribers. This gaming influencer produces a range of gaming and commentary content, sharing his thoughts with his growing fanbase. He also posts live streams on his YouTube channel, showcasing his extensive gameplay of GTA 5. Live Insaan was also a part of Team Vitality, one of Europe’s largest Esports teams. When the team launched in India, he helped to promote the industry and sported a unique uniform that was sponsored by Adidas.
JazzyGuns first began her career as a YouTuber, alongside her partner Dwayne in a joint’ reaction channel. In 2018, she posted her first gaming video which was a live stream expressing all of the updates from Fortnite Season 4. JazzyGuns plays a diverse selection of games such as Mario Party All Stars and Mafia III for her 541,000 subscribers to enjoy. She also creates various Shorts, highlighting her best reactions and clips from past videos. This gaming influencer also hosts a wide assortment of merchandise that details her iconic catchphrases to help support community-building on her channel.
This gaming influencer has 1.63 million subscribers and focuses mainly on The Sims content. Lilsimsie, or Kyla Marie Sims, first started producing content in 2015, completing playthroughs and speed builds of various landmarks within the game. Lilsimsie now focuses on building challenges such as building a mansion in just 10 minutes. She also provides regular updates for the game and experiments with the latest DLC packs. Lilsimsie also streams daily on Twitch for an additional 642,000 subscribers.
The uTure Gaming Competition highlights YouTube’s desire to welcome new content, ensuring that the online gaming industry continues to find success. To discover more about the different types of gaming influencers, visit our website.