Twitter’s Monetization Features
Since its launch in July 2006, Twitter has managed to amass an impressive 396.5 million daily active users. Data also shows that 229 million of these users are eligible for monetization. As the platform continues to see incredible growth, it seems that many successful influencers are missing out on a range of profitable incentives. Netinfluencer explores how you can earn additional income from your Twitter account.
How to Apply for Monetization on Twitter
In order to access your potential earnings from Twitter, you must first meet a selection of criteria. Candidates must be at least 18 years old, have a minimum of 10,000 followers, and have produced and posted 25 tweets in the past 30 days. Once all of these goals have been achieved, you can begin the application process.
- Open the latest version of the Twitter app.
- Enter your profile and swipe up to reach the features menu. Scroll down and tap the ‘Monetization’ button at the bottom of the screen.
- You will then be directed to a potential earnings menu, which will give an estimate of your monthly income based on your follower count and ability to receive Super Follows.
- Click the ‘Check Eligibility’ button.
- Press the ‘Apply’ button and verify your identity.
- Select the niche you will be operating in from a list of categories. You will also be asked to disclose any other platforms that you are active on.
- Fill in the ‘About You’ section and describe your gender and ethnicity.
- Once this application has been approved, you can access a range of monetization benefits.
The most prominent way to monetize your Twitter content is to use the platform for your next social media marketing campaign. Twitter for Business has released the Amplify Publisher Program, which allows brands to profit from the videos they have placed throughout their feed. Amplify Pre-Roll allows creators to automatically link their videos with safe and effective advertisements. As such, influencers can choose from a variety of categories and place ads from these industries before their videos. This feature is very similar to the pre-roll ads seen on Facebook and YouTube but it is considered to be more customizable than its competitors.
Sponsorships are a very effective way of informing your audience about new projects and future collaborations. Amplify Sponsorships allows users to create a fully-functioning sponsorship campaign all within the confines of Twitter. Assets such as Sponsored Moments allow brands to add an additional layer of storytelling to their campaign and encourage users to interact with the content in a quick and easy fashion. These sponsorships are also compatible with live video, allowing a collection of businesses to come together to further promote their ventures.
Super Follows is Twitter’s latest monetization feature, being released in February 2021. These features adhere to the same principle as TikTok’s LIVE Subscriptions or YouTube’s Channel Memberships as they allow audiences to pay a monthly fee to access a creator’s exclusive content. Super Followers also receive other perks such as access to independent spaces, a unique badge next to their handle, and notifications of when an exclusive tweet has been posted. Eligible creators can also customize their prices to either $2.99, $4.99, or $9.99 per month.
Twitter’s Tips feature encourages audiences to send monetary donations to their favorite creator as a way to commend or thank them for their content. This donation can be processed through a third-party bank transfer or via Bitcoin. The platform does not take a cut of this payment but it is supposed that the third-party platforms will be required to take fees from this donation. If you are sending money in USD, there is no limit to how much you can send to an individual creator. However, other third-party platforms have the right to limit large transactions if they feel it is fraudulent or excessive.
Benefits of Monetizing Your Twitter Account
Twitter may be best known for its short-form content but the platform actually offers a range of intuitive features that can build a large amount of engagement and earnings. This collection of monetization features is appropriate for brands and creators, making it a very flexible option for additional income. Twitter’s advertising features are very easy to use and enable brands to build successful campaigns all within one app. This limits the need for outsourced services and keeps outgoings low across their overall marketing budget.
Both Super Follows and Tips allow creators to be rewarded for their work on the platform and build a stronger relationship with their audience. They also offer a lot of flexibility for audience members as they can decide to commit to a monthly subscription service or submit a donation whenever they like. Also, many creators are using the exclusive content linked with Super Follows to produce Q&A sessions and sports commentary. This helps to further diversify the platform and make it an appropriate place for community-building. These features also help Twitter to become more competitive against Discord servers and Premium Snapchats which also allow a select group of followers to interact with each other.
Many social media platforms offer the chance for monetization and can often promote lengthy eligibility requirements and application processes. Twitter allows users to check if they are eligible before they apply, giving creators strict goals and ensuring that they are not wasting their time. Furthermore, the fact that influencers only need 10,000 followers means that a large number of nano influencers can begin earning money from their content. In wider circles, this can help to make the influencer marketing industry more diverse, supporting influencers of any size and potential.
Twitter is constantly growing, offering an array of new features throughout its transformation. As social media continues to be a valid source of income, Twitter’s wide variety of monetization features showcases how influencers can easily build an additional revenue stream through the content they are already producing. To discover more about monetizing your social media content, visit our website.