Ever wonder what the world of travel Instagram profiles is all about? Wondering what is needed to become one, or who are some of the top players? This article will cover information about what it takes to have a successful destination Instagram profile.
WHAT ARE TRAVEL OR DESTINATION INSTAGRAM ACCOUNTS?
It’s a type of social media account on Instagram where the influencers themselves are focused on travel. They share their traveling lifestyle and are veritable globetrotters. Through these extensive travels, they are at an opportune place, especially for the local businesses they travel to, to make multiple revenue streams with the proper strategy.
The necessary skills are not simply having a desire to travel. Travel influencers need to be tech-savvy as well as creative in the way that they end up portraying their posts and adventures.
TOP 10 DESTINATION INSTAGRAM PROFILES
As social media continues to evolve, it is finding its way into the travel sector for the first time. As such, it can be difficult to understand how travel-based social media has become a new tool in marketing. Here are the Top 10 Destination Instagram profiles:
This is a couple where Murad, who’s also a photographer and film producer, uses his wife as the inspiration and muse Nataly Osmann in many of his images on Instagram. The couple has been in this business since 2012, where they’re known for their Follow Me To series that helped highlight travel blogging as an actual career.
Originally from Australia, this influencer turned her passion into a full-time gig. She’s traveled extensively while promoting the lifestyle, and her app Tone Studio App helps with how to take the best types of photos for other aspiring influencers
Another travel influencer who also helps with promoting and developing Tone Studio App with @gypsea_lust. He’s originally from Europe and has since traveled across the world, visiting far-reaching places from Indonesia to Egypt to Dubai. He’s currently building out his photo studio in Bali, Indonesia.
With nearly 2 million followers, this is one of the best travel profiles out there. But, of course, that’s since it follows a dog’s journey instead of actual people. With this different approach, Loki is a growing and famous travel Instagram dog together with his owner Kelly Lund.
Sometimes it’s not the young or solo travelers but an entire family that makes the decision to go from one long journey to the journey being a permanent staple. With 86 countries already visited, this family is not losing any steam and living their lives around the world.
Here’s a fantastic photographer who works on showing the beauty and the nature of his travels through the scenery. His focus is to show this natural beauty, uninterrupted, and the locale doesn’t matter, no matter how hot or cold it gets. Chris’ photos have a distinct look and feel, helping them to have a life of their own.
Louis Cole is a travel vlogger who stays with the current trends. He’s vegan with a mission to have a sustainable lifestyle. He’s also known for his beyond borders project and works with major channels such as the BBC and Discovery channel to be able to share his adventures. His primary medium and channel is YouTube. Currently, he’s pushing and enjoying the nomadic van life.
A tech entrepreneur who is also a photographer, Jennifer Tuffen uses her applications daily. As you can see from her photos, she helped to bring a different light to her world of travel. Her apps are called izkiz and DeluxeFX. Her travels take her all over from Turkey to Kazakhstan, showcasing those landscapes with a much better filtering and lighting system.
Although maybe not in the millions of followers, Kiera Rumble or Krumble still has a loyal and critical following. Using her name as a wordplay, she created a healthy food company and then took off for her other passion, traveling the world. This makes her a traveler, business owner, and nutritionist. She incorporates her healthy lifestyle on the road to help as many people as possible understand the importance of nutrition.
A true adventurer, Alex Strohl is known to go where few others go and take the road less traveled. He then helps to capture the moment through his photography and filmmaking skills. He’s able to capture the majestic beauty of nature and focuses on portraying this through his photos and his book.
HOW TO BECOME A TRAVEL INFLUENCER
If you’re an aspiring travel influencer, there are a few things you need to know. First, travel influencers are not just people who travel a lot—they have a following. They have their own website or blog where they share their experiences with their audience, who in turn want to know what they’re going to do next because they want to be like them. So how do you get started?
Step 1 – Find your niche
Just as with any type of influencer area, you’re going to need to find your niche, passion, and mission. This is going to be your second job, so you’ll need to find something you’re good at and interested in. Make sure you’ve also got a great name, and get the domain name, as you’re going to need to expand your business.
Step 2 – Post consistently
You’re going to need a lot of content and a consistent manner and scheduling. Make sure that you’ve got this discipline down to ensure that you’re ready to go. Ensure that you are not only hashtagging properly but you’re also using niche hashtags related to destination Instagram profiles.
Step 3 – Collaborate
It’s a big wide digital world out there, and as you start to grow your community, you’re going to need to interact with other travel influencers as well. So every collaboration helps to cross-contaminate between travel Instagram accounts.
Step 4 – Engage your followers
You want to make sure your followers feel special, as they are your bread and butter with the growth that comes from the best travel Instagram accounts. So whether it’s through promotions or communications, don’t forget about this portion.
Step 5 – Start now, you have a long journey ahead of you
There are a lot of milestones with destination Instagram profiles and travel Instagram accounts. Whether it’s the 1,000 followers or 1 million followers mark, you will need to post so much more than you ever thought, so start early.
Step 6 – Figure out how to make money
Not all destination Instagram profiles make money or enough money. That means you don’t want to quit your day job just yet or anytime soon. Instead, you want to focus on a job or develop a product that enables you to travel freely. It could even be as simple as remote work options. Choose if it’s about advertising or whether you’re using it as a channel to sell another product.
THE IMPORTANCE OF CHOOSING THE CORRECT INFLUENCER FOR YOUR TRAVEL CAMPAIGN
If you’re considering, as part of your marketing campaign, to work with travel influencers, it’s not about the best travel Instagram accounts but more about the travel Instagram accounts related to your travel campaign. You’re going to make a significant investment and want to make sure that it’s also related to your business.
If you’re promoting wellness, make sure your influencer is in the same spirit. On the other hand, maybe you’re promoting a more adventurous travel style and need those influencers that take scenic or action shots. Either way, there is no one-size-fits-all when it comes to selecting the right travel influencer for your travel campaign.
FREQUENTLY ASKED QUESTIONS
1. How do you make a destination Instagram profile grow faster
You need to be consistent on your destination Instagram profiles. Post content consistently, engage with followers, eliminate fake accounts, and make sure your content is relevant. Also, be patient.
2. How to make money as a travel influencer?
You can be paid to travel through sponsored content, affiliation, or even advertising. You can also get paid indirectly for other products when used as a marketing tool.
3. How do travel bloggers get paid?
They get paid as any type of advertiser would get paid and receive funds directly into their account of choice. Sometimes the payment could be an item through sponsorship as well.
4. Do Instagram travel accounts make money?
They primarily make money through the push of sponsored content or selling items. Other ways are earning badges through live streaming or if you allow for advertisements to run during your videos.
In the end, it’s not as glamorous a lifestyle as it’s always portrayed to be. It’s a professional business in most cases and geared towards entrepreneurs already well versed in starting and managing a business from the ground up. Just the consideration of setting up these destination Instagram profiles does not guarantee success, but with the right degree of persistence and hard work, they can end up being that way.
Plus, it’s great for those that have a passion for travel and exploration and wonderful that there are tools out there to be able to monetize it. Keep in mind when using Instagram travelers as a marketing strategy that there’s a complete alignment. There are so many travel Instagram accounts out there that only focus on specific regions, activities, or specialties that you will have no problems being able to find the right type of influencer every time.