TikTok, the video-sharing app, has made headlines several times for being one of the fastest growing social media platforms out there. As people began realizing its potential as a social media marketing tool, its popularity only grew even more.
And it’s a great marketing tool, no doubt about it. But when you combine it with some other tools that help you with designing and scheduling your posts while also allowing you analyze your competitors? That’s when the magic really happens. Let’s find out what these TikTok tools for Social Media Marketing are!
Is TikTok a Good Marketing Tool? What Are TikTok Tools?
TikTok is most definitely a great marketing tool. With more than 1 billion active users monthly, it has earned its name as being one of the most popular social media apps.
With new and fun TikTok trends popping up every other day that the whole world seems to be taking part in, the app offers brands and content creators unique ways of marketing themselves and going viral.
TikTok marketing tools refer to third-party apps and websites (either paid or free) that help you manage and grow your TikTok profile. These can be editing tools, design tools, marketing tools, tools that analyze your growth and help you increase your engagement, among many others.
With the help of these tools and armed with a good content strategy, you can take your TikTok marketing to the next level.
Why Should You Use TikTok For Marketing?
There are several benefits to marketing on TikTok:
- TikTok makes marketing easy and creative. With so many fun trends popping up frequently, all brands need to do is take part in the trends. This helps you connect with a wider audience and allows you to market your products in a unique way.
- It is easy to go viral on TikTok and reach a larger audience. Unlike other platforms, you can easily get on TikTok’s “for you” page if your content is great enough.
- TikTok makes creating branded content very easy – and cheap. Your content doesn’t need to be perfect, it just needs to be appealing to your audience. You could film your videos in your own backyard. Nobody cares as long as it’s entertaining.
- TikTok gives you the best opportunity to reach a younger audience. They are the customers of tomorrow, so this is really beneficial.
Now, let’s look at some TikTok tools that will lend you a helping hand with your marketing efforts.
10 Best TikTok Tools For Social Media Marketing
CapCut is a video editing tool created by TikTok’s parent company, ByteDance. It has several advanced features such as keyframe animation, slow-motion effects, picture in picture, and so on. You can add music and edit your videos any way you want! The best part is that you can share the videos directly to TikTok.
Hootsuite is an all-in-one social media management tool. With the help of this tool, you can schedule your TikTok posts well in advance, which helps you stay consistent. You can create a content calendar, get actionable insights that help you tweak your strategy, and so on. In short, you can plan out your entire TikTok marketing on Hootsuite.
Premiere Rush by Adobe is a cross-platform video editing app that lets you sync your content across devices. The best part is that it allows you to post your edited videos directly to TikTok! It has the same editing functionality as TikTok, but better. With this tool, you can create beautiful videos that will definitely increase your engagement.
Marketing doesn’t stop with creating content. You need to analyze your competitors as well as yourself and constantly keep updating your strategy. Which is where Pentos comes in. It helps you analyze your videos and likes, measure hashtags, and even track popular music on TikTok. Data is presented in the form of a graph, so it’s pretty easy to understand.
Using relevant and trending hashtags is a crucial part of any social media marketing strategy. But it’s not always easy to find them. Hashtags for Likes helps you find the best hashtags for your keywords, so that you may boost your engagement. You also get live TikTok stats and a hashtag difficulty scoring which will help you choose the best ones for your needs.
Vizmato is not only a video editing app, but a video recording app as well. That’s right. This app lets you do everything in one place. You can create slideshows, add filters and themes, and even add music from the Viztunes music library. Making your TikTok videos just got a whole lot easier.
Loomly is a social media management platform that comes in handy especially when you are working with a team. It helps you create a better workflow by automating your publishing, giving you post ideas and optimization tips, and measuring your analytics. This tool also doubles up as an ads manager. You can create post and ad mockups and view all your content in one place. It is one of the best TikTok tools that you can use!
Zoomerang is a video editing tool that makes your videos pop. It is very simple to use and is perfect for beginners. The app has a large collection of templates and filters that you can use to turn your videos creative. The perfect app to help you take part in TikTok’s trends.
Looking to take your TikTok marketing to the next level by collaborating with influencers? Upfluence helps you find influencers that will be the perfect fit for your brand. Not only that, the platform also lets you streamline your campaigns and manage your influencers – all in one place!
Copysmith is an AI copywriting tool that will generate great captions for your TikTok videos based on your posts. Whether you hate the idea of coming up with unique captions every time or simply don’t have the time for it, this tool will come in handy.
Now you have a list of the top 10 TikTok tools to help you. But how exactly can you use them to market yourself on the app?
How To Use TikTok Marketing Tools To Market Your Business On Social Media
Each of the tools we looked at above serve a different purpose. Some of them are for finding hashtags, some are for editing videos, while some others are for helping you post consistently. When you use a few of them together, you have everything needed to make TikTok marketing a success for you.
The first step is to find which of the tools would help you. You would, of course, need to create and edit videos, so find a good editing app that works for you. The next step is finding relevant hashtags and adding a nice caption. Tools such as Copysmith and Hashtags for Likes will help you with that.
Then comes posting at the right time when more people are likely to be online. After posting, comes the analysis part. You need to track how your posts are performing over time, which strategies need to be working and which ones need to be replaced. A good social media management tool such as Loomly or Hootsuite will help you with all of it!
Doesn’t sound very hard, right?
TikTok Marketing Tips And Best Practices for Brands
Here are some tips that will help you stay ahead of your competition:
- Post regularly and stay consistent. Planning out your posts and scheduling them in advance using one of the above TikTok tools will help you achieve this.
- Take part in TikTok trends. This helps you reach a wider audience, stay relevant to what’s happening, and also market your brand in a creative way.
- Make use of influencer marketing to boost your brand awareness.
- Create a wide variety of videos. These could be educational, funny, and so on.
- Make sure your videos aren’t too long or too short. Too long and people lose interest. Too short and your message doesn’t come across. The ideal time frame is between 25 to 35 seconds.
- Use TikTok text and closed captioning. This makes your videos accessible and inclusive. Most viewers tend to skip on videos that don’t have text, so this will work in your favor.
By following these tips and using TikTok marketing tools, you can increase brand visibility and conversions! You will emerge as one of the most successful brands on TikTok in no time!
Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.