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All About THE ICONIC Influencer Program


All About THE ICONIC Influencer Program

THE ICONIC is one of the biggest fashion brands in Australia and New Zealand. The company sells clothing for men, women, and children as well as beauty items and home goods. THE ICONIC has both an influencer program and affiliate program, each with benefits and perks for participants. Keep reading to learn more about how to work with THE ICONIC as a brand ambassador.

THE ICONIC is Australia and New Zealand’s leading fashion and lifestyle retailer for men, women, and children. Read on to learn more about THE ICONIC influencer program and how to become an affiliate partner. 

THE ICONIC was founded in 2011 by Adam Jacobs, Finn Age Haensel, and Andreas Otto. The current CEO is Erica Berchold and the company is headquartered in Sydney, Australia. The booming online retailer has a reported annual revenue of over $200 million. THE ICONIC sells merchandise from over 1,500 brands and their collection includes clothing, shoes, beauty items, and home goods.

The brand is part of the Global Fashion Group, the leading fashion and lifestyle destination in growing markets. Global Fashion Group includes big-name brands like H&M, Burton, and Topshop. THE ICONIC is also dedicated to diversity, inclusion, and sustainability. The company has a goal of becoming “people and planet positive” by 2030 through putting the health of their people first, using cleaner energy, and making more thoughtful choices.

Who Are THE ICONIC Influencers and What Do They Do?

The brand partners with influencers and brand ambassadors to showcase their merchandise on their social media platforms. They feature men, women, and children from a diverse group of ages, body types, and ethnic backgrounds. In this TikTok video, Australian influencer Steph Claire Smith celebrates her birthday with some champagne in the Makena Maxi Dress by The Wolfgang Label. 


@steph_claire_smith celebrating her birthday in the most-wanted @thewolfganglabel Makena Maxi Dress 🌺 #THEICONIC #foryou #fyp #partydress #summerdress #designerdestination #slipdressoutfits #ootd #fashionlooks

♬ original sound – THE ICONIC

In this Instagram reel, makeup artist Dominic creates a colorful Summer look using products from THE ICONIC Beauty. He demonstrates how he creates the look and shows viewers where to purchase on THE ICONIC website. 

In these photos on the brand’s Instagram account, journalist Yvette King dresses up with her twin girls. Yvette is wearing a matching top and midi skirt from the brand Aere.

What Are THE ICONIC’s Influencer Requirements?

The brand partners with brand ambassadors and influencers through an official program. Currently, the program is only open to residents of Australia and New Zealand. Although no additional requirements are listed online, influencer partners get several benefits:

  • Commission on all referred orders
  • Access to exclusive perks and events
  • Exclusive promos for followers
  • Access to a personalized influencer hub
  • Receive details on upcoming product launches
All About THE ICONIC Influencer Program

To apply to become an influencer with the brand, head to the influencer page on their website. Once there, click on the “Register Your Interest” button to start your application. You’ll need to provide your contact information as well as links to each of your social media accounts. 

Note that an Instagram account is required.

Influencers can also send an email to for more details.

How to Promote Products as an Influencer and Make Money

In addition to an influencer program, the brand also has an official affiliate program. The program offers several benefits to participants, including:

  • Up to 10% commission on sales
  • 30-day cookie window
  • Weekly offers, discounts, and coupons
  • Private discounts for high performing partners
  • Access to a dedicated affiliate support team

It also offers creative marketing support to affiliates, including:

  • In-house imagery available
  • Product/merchandiser feed
  • Deep linking available
  • Creation of bespoke campaign landing pages upon request
All About THE ICONIC Influencer Program

To apply, head to the affiliate page on its website and click the “Sign Up Now” button. If you have questions about the affiliate program, send an email to

How Influencers Promote THE ICONIC on TikTok

The brand’s TikTok account features content from influencer partners as well as professional photos and celebrity content for style inspiration. In this video, Calvin Shelwell gets festival ready in a pair of denim shorts and a tee shirt. He completes the look with a beige cap and crossbody bag. 

Here, Tiff Yuen models several workwear outfits. Looks include a crocheted white sweater and wide leg pants, matching suit sets, and a satin maxi dress paired with a blazer.

In this clip, influencer Yasmine Minovski shows off THE ICONIC’s Dazie Pealer Corset and Pants. Yasmine complements the outfit with a designer handbag and sunglasses.  


@yasmine.minovski looking stunning in our Dazie Pealer Corset and Pants ✨ #THEICONIC #daziethelabel #fitcheck #matchingsets #ootd

♬ miss you southstar – EX7STENCE™

How Influencers Promote THE ICONIC on Instagram

THE ICONIC’s Instagram account has over half a million followers and a curated feed of professional photos and content from brand ambassadors. Here, digital creator Eloise Jaksic models the Elba Stripe Knit Shirt and Shorts from the brand By Johnny. She styles the matching set with pink platform slides and a pink handbag.  

In these photos, plus size style influencer Maddy Zanatta poses in a matching activewear top and leggings. Maddy’s wearing the Tallulah Crop and Odessa Tight from the brand DK Active.

In this Instagram reel, men’s fashion influencer Charles Oliver does a Summer fit check featuring clothing from Aere. Charles models white trousers, a cream colored top, and sneakers. He also adds a pair of vibrant orange sunglasses for a pop of color.

How Influencers Promote THE ICONIC on YouTube

Lifestyle vloggers and fashion content creators who partner with THE ICONIC often use their YouTube platforms to showcase try on videos and hauls. In this video, Kyra Thompson focuses on the brand’s more sustainable and affordable products. Kyra reviews several items, including a bucket hat, a muscle tee, and a pair of jeans from Topshop. 

In this festival haul video, Sopha Dophaa tries on a green halter dress, a crochet crop top, a black mini dress, and more. 

Here, Rhea Vlogs shows off several of THE ICONIC’s Spring and Summer dresses.


If you’re an influencer looking to represent a major Australian brand, consider a partnership with THE ICONIC. Learn more about THE ICONIC influencer program here. Apply to become an affiliate partner with THE ICONIC here

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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