Despite being an extremely popular platform with Gen Z, TikTok has also managed to attract the older generations. Data shows that 32% of TikTok users are between 25 and 34 years old, creating a plethora of new content for audiences to consume. Many Moms use TikTok to share their lives as parents, communicate with others, and showcase their latest childcare hacks. In order to learn more about this demographic, Netinfluencer lists the most popular Mom influencers on TikTok.
Made up of Denise and Ebony, Team2moms use TikTok to spread positivity whilst also showcasing the joys of parenting to their 6.2 million followers. These Mom influencers have two children, Lucas and Olivia, and enjoy sharing their personal milestones and changes in their style.
They also answer questions from their fans to create a more engaging platform.
@team2moms You can trust my moms too! 🕵🏾♀️🕵🏻😆 #trending ♬ original sound – paulina
Both children produce GRWM videos and partake in viral TikTok trends. Denise and Ebony also share nostalgic elements of their childhood and show pictures of their pregnancy journey. The duo has even released a line of merchandise with 100% of the proceeds being donated to the LGBTQ+ charity, The Trevor Project.
Using her signature catchphrase, ‘Let’s Make Some Lunch For My Kids’, this Mom influencer has inspired many other parents to up their packed lunch game. Sulheejessica shows a range of inspiring meal ideas that she packs into her children’s bento boxes.
@sulheejessica You are the pot of gold at the end of my rainbow 🌈 ☘️💚 #letsmakesomelunchformykids #lunchtime #stpatricksday #bento #green ♬ original sound – Jessica Woo
She often creates lunches based on a theme such as Earth Day and St Patrick’s Day, providing a sense of delight for her 5.8 million followers. Together with her TikTok, Sulheejessica also produces a varied assortment of long-form content for YouTube. Here, she shows her most popular recipes and also creates a selection of makeup tutorials and craft videos.
With an impressive 13.4 million followers and 1.3 billion likes, Abbie Herbert shares her daily life as both a mother and content creator. Alongside her husband Josh and daughter Poppy, this Mom influencer enjoys playing with TikTok’s augmented filters and including her daughter in popular trends.
@abbieherbert WHAT DO YOU THINK? Keeping it unique! #poot #fyp #4u #surprise #reaction #react #momsoftiktok #momlife #momtok #viral #name #baby #babyfever #parents #parentsoftiktok #itsajoke #prank #sass ♬ the lazy song – 🍪
She also shares updates on her current pregnancy, including scans and potential baby names. Herbert also has a successful YouTube channel, where she goes into more depth about her family’s personal lives. This channel has been in operation since 2015 and has amassed 1.64 million subscribers.
Even though this Mom influencer only has 6705 followers, her work on TikTok is gaining a wealth of attention. Monica Banks, better known as Momcreators, helps other women to find success in the content creation industry. She uses TikTok to answer other women’s burning questions and tries to help them get started in influencer marketing.
@momcreators Creators – make sure you’re doing this 🧾 #creatortipsandtricks #invoicing #howtobecomeapaidcontentcreator #creatortips101 #creatortips2022 #contentcreatortipsforwomen #smallcreatortip ♬ original sound – Monica | Mom Creator Advisor
Banks also offers advice for existing Mom influencers, guiding them through sending invoices and securing brand deals. Momcreators also offers a wide selection of resources including personal consultations, a membership program, and a free guide. She is also active on Instagram, posting a collection of reels for her 732 followers to enjoy.
As an Armenian living in the US, Tsova_yan details her life as a stay-at-home mother to two young children. This Mom influencer is a very talented photographer and shares her children in some adorable photo shoots such as in a Barbie display box and an Easter basket.
@tsova_yan i can’t believe my little bunny turning ONE in a few days😭#VenmoSpringBreak ♬ original sound – liamfawell
She also shares the extravagant birthday parties that she throws for her children, further impressing her 60.1K followers. This influencer also creates a lot of lifestyle content, presenting clothing hauls and workout routines. Tsova_yan even runs a small business, selling personalized paper cups in her Etsy shop.
Rayleigh Jones collates both lifestyle and parenting into her TikTok videos, showcasing her latest finds and family life. Jones often creates a lot of restocking content, providing a satisfying viewing experience for her 12.8K followers.
@ryleighljones #travel #hack #toddler #travelingwithkids #amazon #find #amazonfinds #fyp #foryoupage ♬ original sound – Ryleigh Jones
She also presents her favorite products that make her life a bit easier as a Mother, such as a toddler snack dispenser and a baby shower guest book. Despite only posting her first video in April 2020, Rayleigh Jones has managed to build a bustling community and earn 1.1 million likes. This Mom influencer also uses Canva to showcase her Amazon storefront and her experience in affiliate marketing.
This Mom influencer is not afraid to share the more difficult aspects of parenthood, creating relatable content for her 301.9K followers. Ariajonesy discusses the need to take a break from her children as well as handle their own anxieties, helping to create a healthy conversation around these topics.
@ariajonesy My kids have been going through a fighting stage and it becomes so overwhelming. Sometimes I just want to shut it off to reset. 🙏🏼 #relatablemomcontent #momstruggles #schoolsoutforsummer #kidsbelike #momseverywhererelate #parentingstruggles #healthadepopit #fyp ♬ original sound – Sarah Cothran
In addition, she also produces humorous videos that detail her teen years as well as funny moments with her family. This influencer also manages an Etsy shop that sells graphic print t-shirts and a variety of pet-themed clothing. Alongside her own business, she is also a brand partner for The Coldest Water, OptimaLife, and She’s Birdie.
This Mom influencer loves to take part in a dance trend with her children and share the true reality of being a parent online. Imperfect Mom aims to destigmatize modern motherhood and encourage other women to feel confident in their parenting abilities.
We had fun doing this one!!♬ original sound – oscarwylde
She even shares the bloopers of her most popular videos, sharing her true self with her 943.7K followers. Imperfect Mom creates short-form content on Instagram where she has an additional 111K followers. She also creates sponsored posts for Coppertone, promoting her favorite sunscreen spray to help keep her family safe on vacation.
By producing content with her daughter Niyelle, Dasiatemia highlights her journey as both a college student and a mother. This Mom influencer also produces a range of beauty content where she styles wigs and experiments with makeup styles for her 671.5K followers to enjoy.
@dasiatemia She love her some Basghetti 😂 #fyp #rylee #foryou #auntieandneicegoals ♬ original sound – DASIATEMIA 💕
Dasiatemia also includes her niece Rylee in her video, highlighting their unbreakable bond and hilarious interactions. She also produces vlogs and lifestyle content food YouTube, where she presents her daily routine when caring for her child and details engaging storytimes for an additional 8.95K subscribers.
Nikki Inneh produces a variety of health and fitness content, highlighting how women can upkeep their well-being whilst caring for their children. She also shares how to remain levelheaded and calm during stressful times, helping her 15K followers remain balanced and mindful.
@nikki__inneh #babyledweaning #babyledweaningideas #babyledfeeding #blw #blwideas #babies #babyfood #baby #wellness #fy #fyp #foryourpage ♬ Aesthetic Girl – Yusei
This Mom influencer also prides herself on being a homemaker and is often seen sharing her grocery hauls. Inneh offers advice for baby-led weaning, presenting some of the meals her daughter enjoys throughout the week. Aside from TikTok, Nikki Inneh is active on Instagram, describing her daughter’s milestones and other updates to her 5329 followers.
Mom influencers on TikTok signify a growing shift in the platform’s main demographics, boosting the popularity of many Millennial and Gen X influencers. This change further emphasizes how influencer marketing is growing in diversity and success. To discover more about the different types of influencers on TikTok, visit our website