Brand
This Social Media Star Just Scored A Huge Beauty Deal With A Big Korean Brand
Korean beauty brand Laneige has named social media influencer Sara Tendulkar, daughter of legendary cricketer Sachin Tendulkar, its new Brand Ambassador in India, CNBC-TV18 reports.
“It brings me immense excitement and humility to partner with Laneige, as their core belief in the radiance of each person’s unique individuality resonates deeply with me,” Tendulkar stated.
Laneige specializes in moisture-focused, water-based skincare solutions targeting skin issues caused by stress and environmental stressors. The appointment coincides with the brand’s launch of its Bouncy and Firm Sleeping Mask product in the Indian market.
Paul Lee, Managing Director & Country Head of Amorepacific India, indicates the partnership aims to connect the brand with a broader, younger audience. “Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances,” he said.
Mini Sood Banerjee, Assistant Director & Head of Marketing and Training at Amorepacific India, highlighted Tendulkar’s persona, which aligns with Laneige’s philosophy. “Her vibrant spirit and innate charm perfectly resonate with Laneige’s commitment to empowering individuals to embrace their unique beauty,” she stated.
