WWE superstar and actor John Cena has made an unexpected move by joining the subscription-based platform OnlyFans. While the site is overwhelmingly associated with adult content creators, Cena’s goal is markedly different – to promote his upcoming comedy film Ricky Stanicky in an unconventional way.

John Cena Joins OnlyFans: Brilliant Move Or Foolishness?

Instead of using his own persona, subscribers to Cena’s OnlyFans account are greeted by Ricky Stanicky, the fictional character he portrays in the movie of the same name. The biography playfully describes Stanicky as “a renowned impersonator, philanthropist, investment banker, socialite, cancer survivor, and method actor.”

🚨New OF Video Drop🚨

Freaky Friday is FREE!

Click the link to see me beat my meat raw dog!https://t.co/fHBRDXnCt9

— John Cena (@JohnCena) March 2, 2024

Rather than the explicit content typically found on OnlyFans, Cena has posted brief teaser videos seemingly taken directly from the film. One clip suggestively captioned “How deep can it go?” shows Stanicky being injected with something while another has the character licking liquid off the ground in a schoolgirl outfit with the caption mocking the platform’s content.

By joining the platform known for adult creators, Cena appears to be utilizing OnlyFans’ massive popularity to expand his promotional reach for the Prime Video film ahead of its March 7th release. At the same time, his account satirizes the very nature of the content that has made the site a cultural phenomenon.

🚨New OF Video Drop🚨

All alone, just playing with my balls!https://t.co/fHBRDXnCt9

— John Cena (@JohnCena) March 1, 2024

Notably, access to Cena’s OnlyFans is free, suggesting the primary intention is to drive awareness and interest in Ricky Stanicky rather than generate direct revenue through subscriptions.

The move is an outside-the-box marketing play that has already generated significant buzz across social media and entertainment news outlets. By bringing his star power to a platform typically occupied by a very different breed of content creators, Cena is reaching an audience that may not traditionally be targeted by traditional Hollywood marketing tactics.

Whether the strategy ultimately succeeds in driving viewership for the Prime Video release remains to be seen. Critics may view Cena’s embrace of OnlyFans as a gimmick that undermines the site’s content creators. Supporters could argue it’s a smart way to cut through the cluttered media landscape in an attention-grabbing way.

What is clear is that Cena’s OnlyFans experiment represents an unorthodox approach for a mainstream celebrity of his stature to market an upcoming project. As content platforms and celebrity influence continue to blend, more stars may follow Cena’s lead in exploring uncharted promotional avenues.

For now, the WWE star-turned-actor is taking an eyebrow-raising path to promoting his new comedic role. Whether perceived as brilliant or foolish, it has certainly captured attention ahead of Ricky Stanicky’s debut.