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Instagram vs Tiktok


Instagram vs TikTok Influencers – Choosing The Right Influencers For Your Campaign

It’s hard to predict the future, but one thing we can be sure about is that social media isn’t going anywhere. The social media world is a prominent place, with many different channels and platforms to choose from. Instagram has always been an option, but TikTok has recently become popular as well! It can be difficult to decide which one will work best for your brand.

Let’s compare Instagram vs TikTok to see which one is better for your business.


Instagram is a powerful marketing tool due to its versatility and around 1.3 billion annual users in 2020. If you’re looking for an app that can help promote your brand, then Instagram should definitely be included in your list! 

With so many features and benefits available in one social media platform, Instagram has quickly become one of the most popular choices when it comes time to managing online visibility and reaching potential customers easily.

Instagram vs Tiktok - Net Influencer

Instagram can be a great medium for brands to find influencers who will have an audience of people similar in age and interests. The largest portion, around 33%, is aged between 25-34 years old, followed by the second-largest share of 29.8%, including 18-24-year-olds. So your campaign should be targeted towards this demographic if you want the most out of using Instagram for your marketing strategy!


TikTok is a social media network that has taken the world of entertainment by storm. It was initially designed as an app for people to post hilarious comedy compilations, lip-syncs, and join in viral dance crazes, but it has evolved into a tool that allows many prominent creators to establish careers online through this one simple app!

It’s no surprise that TikTok has been one of the most popular apps in recent years. With 700 million active users in 2020, as well as its ability to Like, Comment, and Share posts with friends or other people around you, this mobile phone app really does have it all! As of 2021, TikTok has continued to rise in popularity and dominate the social media scene with around 1 billion annual users.

Instagram vs Tiktok - Net Influencer

Nowadays, it’s no secret that TikTok is one of the most popular social media apps for young people. 35% of its users are between 19-29 years old, with 28% coming in under 18 years old! There are also analytics tools available like video views or follower count, which provide valuable information when looking at an account from a partner perspective.

What type of Influencers and Content can you find on Instagram vs. TikTok?

Though the content on different social media platforms often overlaps, there is no overlooking of their differences. Both Instagram and Tiktok have their own niche and influencers with slightly different characteristics.

Influencers and Content on Instagram

On Instagram, there are a variety of influencers. Some have hundreds of millions of followers, while others specialize in a niche audience. However, they all have one thing in common: the ability to appeal to their fans’ interests with innovative content that resonates well enough with their followers.

Here are the most common kinds of influencers and content that are shaping Instagram.

  • Celebrities: In the age of social media, celebrities are able to build large followings through their work in film and television. This allows them to use these platforms as a way for better career opportunities while also communicating with fans directly on it!
  • Adventure and Travel: Instagram is the perfect place for people who love traveling and taking pictures of their trips. From stunning landscapes to beautiful food shots, there are so many opportunities on this social platform that will make anyone curious about what they can find abroad!
  • Instructional Videos: Instagram is the perfect platform for experts to share their knowledge with audiences. There’s no shortage of content from cooking tutorials, crafting ideas, and how-to guides on this social network! 
  • Lifestyle: Lifestyle influencers are the go-to for a fresh look into someone’s personal life. They share everything from their everyday struggles to fashion and makeup styles while also providing tips and tricks.
  • Entertainment: Entertainers are recognized for their unique personalities, which are often full of humor. They’ll make jokes or comment on current events in an amusing manner that will keep their fans smiling all day!

Influencers and Content on TikTok

You may think that TikTok is a relatively stagnant and limited social media platform, but you would be surprised by the many different types of content it allows. 

  • Challenges: Challenges have the power to make an impact. They’re often more viral and promote global trends than traditional posts, which also work internationally!
  • Dancing and Music Videos: TikTok’s most popular videos showcase the creativity and talent of its users through dance moves, music performances, lip-syncing, or other similar creative endeavors.
  • Dialogue: Dialogues and reenactments are among the most popular content on TikTok.  It’s a great way to generate successful videos with audio from other TikToks or famous scenes!
  • Comedy: Humor is another popular form of entertainment on Tiktok. People love to laugh, whether it’s a bizarre, uncomfortable situation or an old classic joke told with props and music!

Making the Correct Choice between Instagram vs. TikTok

So, which social media platform should you use for your influencer marketing campaign? IG vs. TikTok. There are many differences, but each has its own perks and benefits that need to be considered before deciding which one will work best with specific campaigns.

Reasons to Choose TikTok over Instagram for an influencer campaign

  1. TikTok has many video editing features that enable more story-driven content within the app, making it ideal for marketers wanting to attract consumers with unique content about their company. This has shown to be quite successful in raising awareness and can be quite beneficial if utilized correctly!
  1. Instagram stories are limited to 15 seconds, but TikTok allows videos up until 60 seconds long. While there are also options on Instagram to create longer videos through IGTV, those are still not as widely adopted by users of Instagram, making TikTok the better choice for long-form content.
  1. Brands may only target geographic regions with TikTok at the moment. However, with its large user base and younger audience, it’s ideal for reaching out to these demographics.

Reasons to Choose Instagram over TikTok for an influencer campaign

  1. When it comes to influencing consumers, Instagram is a tried-and-true approach for businesses to reach their customers. For companies, Instagram is currently the most popular social media network. Since utilizing Instagram for marketing campaigns is well understood, Instagram has demonstrated long-term appeal.
  1. Instagram has evolved to best suit brands and their ambassadors. Marketers are given plenty of tools that refine our advertising reach, focusing on specific demographics such as gender or location-based off interests – giving control back in targeting users’ needs!
  1. The marketing landscape on Instagram has changed dramatically. With the ability to include click-throughs links in stories, ads can be a clear path for sales and conversions!

Both TikTok and Instagram are great social media apps for different reasons. With differing audiences but similar content offerings in the form of videos or photos, respectively. In terms of Instagram vs. TikTok, it’s essential to consider your target audience before deciding which one will work best with them!

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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