iHerb is a United States health supplement distribution brand that has the mission of getting the highest quality products to its customers at the best price possible.
iHerb has been gaining customers since its initial launch in the 90s. Now more than ever, with the help of social media, they’ve been dominating the natural health and wellness distribution industry.
The company has a pretty solid online presence as well, boasting 1.7M followers on their IG account where they promo and highlight the latest products that are useful for that season or just on-trend.
If you’re into natural health and want to become an affiliate and work with iHerb, keep reading to find out how you can do just that.
What is iHerb?
Founded in 1996 iHerb is a US-based health and wellness distribution company that Ray Farae founded. The ethos behind the business model is simple, deliver the best products at an affordable price because health and wellness are universal rights that people from all different walks of life should have access to.
As stated before iHerb is an American company functioning out of California. They’re also located in Asia as well, with two locations, one being in Hong Kong, China, and the other in Incheon, Korea.
The company is known for being unbelievably competitive in its pricing and that is one of the reasons they’re so successful in the industry. They sell everything from supplements, groceries, pre-workouts, vitamins, herbs, and bath and beauty products.
The company can give the best prices because in some cases they ship at a loss, but because the majority of items weigh so little they’re able to function properly and overcome that deficit easily.
iHerbs Successful Influencer Marketing Strategy
Recently, iHerb has undertaken major marketing campaigns online and on social media. With the help of influencers, they’ve been able to expand their reach and increase their sales more than ever.
According to the brand’s partnership and affiliate manager, the company received an influx in sales due to the pandemic.
Due to the change and the increase of orders globally, iHerb had to team up with ShopBack. ShopBack worked with its users by allowing them to make commissions on sales through cashback. The partnership was a success and many users were happy with the commission on the sale that they received.
One of the ways in which they utilize this collab is by highlighting certain products.
They’ve used this strategy to boost the sales of California Gold Nutrition, Neutrogena, MuscleTech, and Aveeno with incentives of raising the cashback and discounts. This form of e-commerce partnership is very lucrative and seems to be a good way for the company to reach millennial audiences.
What Are The iHerb Influencer Requirements?
The iHerb influencer program is a great opportunity if you’re looking to add another income stream to your content creation efforts.
The program is ideal for content creators and influencers whose primary focus is within the health and wellness niche, this also includes trainers, physicians, dentists, life coaches, nutritionists, yoga teachers, etc. The list is endless!
The iHerb affiliate program is really simple to join. According to the brand, all you need to do to join the iHerb affiliate program is complete their sign-up form.
They state that each application is subject to review, which means that a brand representative will most likely check the form you submitted to make sure you’re a good fit for their products. This process can take a few days.
Once approved, you’ll gain access to over 30,000 products at incredibly discounted prices that you can promote on your social media. By joining the iHerb influencer program you’ll also be sent seasonal promotions, discount codes, and offers that you can use to boost interest with your followers.
iHerb also provides its influencers and content creators with marketing tools such as that can help you track the success rate of the products you’re promoting with in-depth analytics.
You can sign up for their program directly from their website. They’ve teamed up with Partnerize for their in-house affiliate program, but if you’re already using one of the larger third-party networks such as Skimlinks you can choose to sign up on the network instead.
Using Partnerize will earn you the highest commission when compared to opting for third-party networks.
iHerb also offers an influencer program, which doesn’t differ much from the affiliate program. One is link-based, whereas the other offers coupon codes instead. The commission structure is the same for both – 5% on all sales referred, with a cookie period of 7 days.
How to Promote iHerb Products as an Influencer and Make Money
A great way to promote iHerb online is to use social media to your advantage. Let’s take a look at some of our favorite post examples from influencers.
How Influencers Promote iHerb on Tik Tok
First up we’ve got macifiqa a content creator with a little under 20 thousand followers on TikTok. She uses the platform as a self-care diary and shares a lot of skincare-related videos.
In her recent iHerb video, she can be seen unboxing her fresh skincare goodies. The video is filmed as a close-up and gives the ultimate ASMR experience.
Here we have suemishimabuko a skincare and beauty micro-influencer with 50 thousand followers.
In her iHerb TikTok video, she can be seen unboxing her recent Korean skincare product order. She uses the video to explain the concept behind iHerb to her audience and then shares some information about each product she’s received.
Lastly, we’ve got therealshushi a content creator who shares lifestyle, fashion, and beauty content with her audience of 30 thousand.
She can be seen sharing a mini iHerb haul with her audience, where she shows off some of the products she’s received.
How Influencers Promote iHerb on Instagram
For our IG content examples, we’ve decided to showcase some of the influencers who have recently partnered with iHerb.
First up we’ve got Aryanne, a travel and spiritual wellness influencer with over 230 thousand followers on Instagram.
Her bio states that she’s a mindful content creator who enjoys sharing wanderlust inspirations and authentic experiences. So it makes sense that she’s partnered with iHerb for a sponsored post.
In her collab post, she can be seen sharing a reel where she’s explaining to her audience the importance of collagen and how it forms part of her daily routine.
Next up we have roseytimestwo an Instagram account run by Ashley and Amanda Rosenberg. The popular influencers have 130 thousand followers and share content that’s a lifestyle, workout, and fashion related.
In their recent iHerb-sponsored post, the sisters can be seen working out at the gym. They decided to use the caption to promote a couple of products that are available on iHerb, closing by offering their audience a discount code.
Lastly, for our IG roundup, we’ve got ariannasalyards_, a micro-influencer with a little under 50 thousand followers on Instagram.
Arianna is a clean living and fertility expert, who also enjoys sharing healthy recipes with her audience.
In her recent iHerb partnership, Arianna shared a static image post where she can be seen showing off one of the supplement brands that she regularly uses. She uses her caption to explain why she’s added certain supplements to her routine and offers her audience a discount code.
How Influencers Promote iHerb on Youtube
Supplement hauls on Youtube is one of the best ways to deliver promotional content because you get the opportunity to dive deep into product-specific information, so it comes as no surprise finding tons of content creators sharing their unboxing videos on the platform.
Here are some of our faves:
First up we’ve got Morgan India Venn, who is an ex-model striving to fight toxic diet culture and instead help her audience foster a balanced relationship with food, fitness, and health.
This influencer has over 94 thousand subscribers and posts weekly to her Youtube channel.
Morgan chooses to do a vlog-style unboxing video for iHerb.
Next up we’ve got Holistichabits, a channel dedicated to sharing videos about holistic health, clean beauty, and natural hair care. The channel has a whopping 1.5 million subscribers.
Her recent unboxing video is sponsored by iHerb, and she can be seen sharing product recommendations with her audience. She also goes on to explain a little about the platform, how it works, and its benefits.
Lastly, we’ve got Valeria Lipovetsky a popular lifestyle influencer who’s amassed large followings on all social platforms. Valeria is a mom of three, holistic nutritionist, thought leader, and content creator who shares a wide range of topics with her audience.
Valeria’s Youtube video is also sponsored by iHerb, and she can be seen unboxing her family’s essential supplements and healthy snacks.
So there you have it! Becoming an affiliate partner for iHerb seems to be a lucrative move for many.
If health products and supplements are something that you and your audience are interested in, you should pursue this partnership and become an influencer for iHerb.