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Duvel: Brewing An Influencer Storm Iconic Beer Brand Taps In With New Agency Of Record


Brewing An Influencer Storm: Iconic Beer Brand Taps In With New Agency Of Record

Duvel Moortgat UK, the family-owned brewery group behind acclaimed craft beer brands like Duvel and Chouffe, appoints Ketchum UK to spearhead its influencer marketing initiatives in the region. This strategic partnership aims to revitalize the brewery’s influencer marketing approach and reinforce its brand identity among targeted audiences, per PR Week.

Ketchum’s dedicated social and influence team, comprising over 20 specialists, will take the helm in crafting integrated campaigns for the craft beer group. Their expertise extends beyond campaign execution. The goal is to encompass comprehensive research and analytics to optimize campaign effectiveness and provide continuous measurements.

Duvel Moortgat UK’s Marketing and eCommerce Manager Jonas Rosales expresses enthusiasm for the collaboration.

“From the outset, the Ketchum team impressed me with their ideas and strategic response. Their passion and experience in this space shone through, and I’m so thrilled to be working with them on what is an exciting time for Duvel and the craft beer industry, reinforcing our focus on quality and local identity.”

Sarah Pinch, Managing Director of Social and Influence at Ketchum UK, shares his views. “We are excited to bring brilliant brands like Duvel and Chouffe into our illustrious food and drink portfolio. More than this, by bringing on such brands we’re curbing the many misconceptions about large agencies and doing what we love – being agile to deliver impactful work,” Pinch has stated.

This partnership marks a strategic move for Duvel Moortgat UK to leverage influencer marketing as a potent tool to connect with their target audiences and strengthen brand recognition. Ketchum’s expertise in social and influencer marketing, coupled with its commitment to data-driven insights and optimization, positions it as an ideal partner to navigate this evolving landscape.

The collaboration comes at a pivotal time for the craft beer industry, as consumers increasingly seek authentic and locally-rooted experiences. By aligning with Ketchum, Duvel Moortgat UK wants to amplify its focus on quality and local identity, resonating with consumers through influential voices, relatable content, and engaging campaigns.

As Ketchum UK prepares for new leadership under the incoming UK Chief Executive Ruth Allchurch, the agency reaffirmed its commitment to make an impact in the industry. With an estimated revenue of £34.2 million in 2022 and a team of around 230 members, the agency ranked 16th in PRWeek’s UK Top 150 Consultancies table, highlighting its credibility and reach in the industry.

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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