Streams Charts, a livestreaming analytics platform, has expanded its Audience Geo & Demographics tool to cover YouTube and Kick, adding to the audience geolocation feature it first launched for Twitch in 2024. The update gives brands, agencies, and creators visibility into audience location and demographics across all three major livestreaming platforms rather than Twitch alone.

The tool provides audience share by country, average view duration by country, audience overlap between creators, and demographic data including interests, gender, and age ranges. Streams Charts said geographic data is aggregated and anonymized at the country level, with no individual viewer information or precise location data exposed.

To demonstrate the expanded view, Streams Charts analyzed the 1,000 most-watched channels on each platform over the past 30 days. The data shows distinct audience profiles by platform. Twitch has the strongest United States concentration at 28% of its audience, compared with 15% on Kick and 14% on YouTube Gaming. Kick has the most geographically distributed audience, with 21 countries accounting for at least 1% of viewership and no single region topping 30%; Latin America and MENA together make up more than half of its audience. YouTube Gaming skews most heavily toward Asia-Pacific, which accounts for more than 60% of its audience, led by Japan, Indonesia, and India.

Age splits also diverge by platform. Nearly 27% of YouTube Gaming’s audience is under 20, compared with 21% on Twitch, while Twitch holds the largest share of viewers aged 25 and older. Gender is the one constant: all three platforms skew 82% to 84% male.

With the expanded data, users can evaluate and discover creators based on audience characteristics rather than total viewership alone. The data is also available through the Streams Charts API and through natural-language queries via the platform’s AI agent integrations. The feature is sold as part of the Audience Geo & Demographics add-on through Streams Charts’ pricing plans.

“Expanding Audience Geo & Demographics to YouTube and Kick gives our users a broader view of creator audiences across the streaming ecosystem,” said Nazar Babenko, Product Manager at Streams Charts. “Brands and agencies can now use audience geography and demographics to identify creators based on who is actually watching them, which is always an important factor to consider.”

The release extends a pattern Streams Charts has followed through much of 2026. In July, the company launched IRL Map, a tool plotting creators’ streaming history onto an interactive world map paired with viewership data, aimed at brands scouting travel-based partnerships. In August, it released Brand Radar, a standalone tool tracking brand and keyword mentions across live chats and channel bios on Twitch, Kick, and YouTube Gaming, priced separately from its core PRO subscription.

Subscribe to Our Newsletter

Check Out Our Podcast