Tom Holland added 1.9 million Instagram followers in August as “Spider-Man: Brand New Day” overtook “Avengers: Endgame” to become the second-highest-grossing film in U.S. box office history. Jason Statham’s own theatrical opener, “Mutiny,” landed far rougher, undercut by a same-week streaming leak, a reminder that not every studio release converts into an audience win. Soccer’s return brought Ibrahima Konaté’s move to Real Madrid and the Premier League’s season kickoff into the rankings alongside independent creators and entrepreneurs whose growth had nothing to do with a studio or a boardroom. Here are the fastest-growing UK Instagram accounts from last month:
“Spider-Man: Brand New Day” opened July 31 and by August 25 had passed “Avengers: Endgame” domestically, becoming the second-highest-grossing film in U.S. history behind only “Star Wars: The Force Awakens.” Ahead of release, analytics firm RelishMix had already logged Holland’s own following as one of the largest single contributors to the film’s record 2.86 billion social media reach.
“Mutiny” opened August 21 to roughly $7.5 million domestically, well behind Statham’s recent releases, after the full film briefly appeared on Amazon Prime Video two days early. His follower gain more plausibly reflects pre-release promotion than box office performance, since the film itself underperformed.
The French defender was officially unveiled as a Real Madrid player on August 20, presented by club president Florentino Pérez after joining on a free transfer from Liverpool. His profile had already risen over the summer following France’s run to the 2026 World Cup bronze-medal match.
A London-linked lifestyle and creator-format account with no brand, team, or studio behind it. Growth has been steady across the year on consistent short-form content rather than any single viral moment, a pattern already noted in prior HypeAuditor editions.
Edinburgh-based creator Oladimeji Ajegbile posts behind-the-scenes footage of cycling and running with his young son. There is no brand deal or news event behind August’s growth, just a dedicated “dadding” content following built through regular short-form posting.
The 2026/27 season kicked off August 21 with defending champions Arsenal hosting newly promoted Coventry City, a week later than usual to accommodate the 2026 World Cup.
The digital marketing educator began promoting Side Hustle Summit, his first joint event with ClickFunnels co-founder Russell Brunson, when registration opened in mid-August ahead of the event’s September dates. Unlike the rest of the entrepreneur-creator group in this list, this account has a specific, dated campaign behind its August activity.
The Borussia Dortmund midfielder and younger brother of Jude Bellingham went viral in the final days of August with a video reciting every Champions League and European Cup winner from memory, covered by Sky Sports, TNT Sports and USA Today. Unlike his club- or transfer-driven peers elsewhere on this list, this was self-generated content rather than an institutional push.
The London health and fitness creator, born Franklin Sopuluchukwu, was already among the fastest-growing fitness and wellness accounts in London the previous month.
Blockbusters, a Leak, and the Return of Soccer
August put two British stars on very different box office trajectories. Holland’s “Brand New Day” kept setting records, while Statham’s “Mutiny” was undercut by an Amazon Prime Video leak that put the finished film online two days before release. Meanwhile, Konaté’s Real Madrid unveiling and the Premier League’s August 21 kickoff brought soccer-driven growth into a list where, outside of these four entries, every other spot belongs to someone building an audience without a studio, a boardroom, or a broadcast deal behind them.
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
Tom Holland added 1.9 million Instagram followers in August as “Spider-Man: Brand New Day” overtook “Avengers: Endgame” to become the second-highest-grossing film in U.S. box office history. Jason Statham’s own theatrical opener, “Mutiny,” landed far rougher, undercut by a same-week streaming leak, a reminder that not every studio release converts into an audience win. Soccer’s return brought Ibrahima Konaté’s move to Real Madrid and the Premier League’s season kickoff into the rankings alongside independent creators and entrepreneurs whose growth had nothing to do with a studio or a boardroom. Here are the fastest-growing UK Instagram accounts from last month:
#1. Tom Holland | @tomholland2013
Gained: +1.9M followers
August total: 68.4M followers
“Spider-Man: Brand New Day” opened July 31 and by August 25 had passed “Avengers: Endgame” domestically, becoming the second-highest-grossing film in U.S. history behind only “Star Wars: The Force Awakens.” Ahead of release, analytics firm RelishMix had already logged Holland’s own following as one of the largest single contributors to the film’s record 2.86 billion social media reach.
#2. Jason Statham | @jasonstatham
Gained: 796.6K followers
August total: 45.9M followers
“Mutiny” opened August 21 to roughly $7.5 million domestically, well behind Statham’s recent releases, after the full film briefly appeared on Amazon Prime Video two days early. His follower gain more plausibly reflects pre-release promotion than box office performance, since the film itself underperformed.
#3. Ibrahima Konaté | @ibrahimakonate
Gained: 450.9K followers
August total: 4.2M followers
The French defender was officially unveiled as a Real Madrid player on August 20, presented by club president Florentino Pérez after joining on a free transfer from Liverpool. His profile had already risen over the summer following France’s run to the 2026 World Cup bronze-medal match.
#4. Yahya | @5.11ooo
Gained: 331.5K followers
August total: 1.0M followers
A London-linked lifestyle and creator-format account with no brand, team, or studio behind it. Growth has been steady across the year on consistent short-form content rather than any single viral moment, a pattern already noted in prior HypeAuditor editions.
#5. Simon Squibb | @simonsquibb
Gained: 328.1K followers
August total: 6.7M followers
The entrepreneur behind the “What’s your dream?” street-interview format continued his usual high-frequency content output in August.
#6. Dim | @hellodimeji
Gained: 296.3K followers
August total: 1.5M followers
Edinburgh-based creator Oladimeji Ajegbile posts behind-the-scenes footage of cycling and running with his young son. There is no brand deal or news event behind August’s growth, just a dedicated “dadding” content following built through regular short-form posting.
#7. Premier League | @premierleague
Gained: 295.4K followers
August total: 80.2M followers
The 2026/27 season kicked off August 21 with defending champions Arsenal hosting newly promoted Coventry City, a week later than usual to accommodate the 2026 World Cup.
#8. Iman Gadzhi | @imangadzhi
Gained: 286.8K followers
August total: 3.0M followers
The digital marketing educator began promoting Side Hustle Summit, his first joint event with ClickFunnels co-founder Russell Brunson, when registration opened in mid-August ahead of the event’s September dates. Unlike the rest of the entrepreneur-creator group in this list, this account has a specific, dated campaign behind its August activity.
#9. Jobe | @jobebellingham
Gained: 267.4K followers
August total: 4.7M followers
The Borussia Dortmund midfielder and younger brother of Jude Bellingham went viral in the final days of August with a video reciting every Champions League and European Cup winner from memory, covered by Sky Sports, TNT Sports and USA Today. Unlike his club- or transfer-driven peers elsewhere on this list, this was self-generated content rather than an institutional push.
#10. Frank | @you1stlondon
Gained: 239.8K followers
August total: 2.2M followers
The London health and fitness creator, born Franklin Sopuluchukwu, was already among the fastest-growing fitness and wellness accounts in London the previous month.
Blockbusters, a Leak, and the Return of Soccer
August put two British stars on very different box office trajectories. Holland’s “Brand New Day” kept setting records, while Statham’s “Mutiny” was undercut by an Amazon Prime Video leak that put the finished film online two days before release. Meanwhile, Konaté’s Real Madrid unveiling and the Premier League’s August 21 kickoff brought soccer-driven growth into a list where, outside of these four entries, every other spot belongs to someone building an audience without a studio, a boardroom, or a broadcast deal behind them.
Data from HypeAuditor, August 2026
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