Video content has become very popular, and now influencers and companies create vlogs to capture life and brand stories to draw audiences’ attention.
What is a vlog?
A vlog is a journal-style video that captures the story of an individual. Usually, it is embedded with supporting elements, which include text, images, and other metadata.
Vlogging enables you to express yourself in the most candid manner, and it’s easier for influencers to share their lives, thoughts, experiences, and journey.
Vloggers are enthusiastic, passionate people who candidly share their day-to-day lives, activities, and interests.
A good vlogger understands the audience’s pulse and curates the content that appeals to and connects with them.
Why is vlogging on the rise?
When the first blogs popped on the internet, they took the world by storm – it was a distinct cultural change.
Moreover, it revolutionized marketing.
People started writing blogs about their experiences and businesses, and when YouTube was introduced in 2005, blogging naturally evolved into vlogging.
Different content types appeal to users differently. However, vlogs quickly become fan favorites because they engage the audience, grab their attention and connect with them instantly.
Another fundamental reason vlogging is popular is its acceptance among youngsters and influencers. Many influencers and social media activists are using it as a medium to publish their content.
How is a vlog different from a video?
Videos cover a wider ambit – a video could be about anything from a product review to a how-to guide to a documentary. In contrast, a vlog is more of a personal experience. It is like a diary entry or an individual’s journal records.
Types of vlogs
These vlogs contain educational and exciting content. Usually, these vlogs share tips or give guidance and are solution based. For example, cooking tips, treating acne, or tips for using Adobe Photoshop and more.
In a competitive world, more than advertisement is needed. So you need to make that extra effort to give something more. And educating your audience more about what you are offering is one of the best ways to sell in the current markets.
These kinds are generally used by travelers who explore destinations and attract tourists by narrating real-life experiences.
These videos share and promote tourist places and other visiting sites through storytelling.
These vlogs are called’ talking heads’ when someone gives instructions and shares knowledge about a subject in great detail. They help in information retention.
Social media vlogs:
Social sharing is about creating content you can share across websites and various social media platforms like Instagram, Facebook, Twitter, and TikTok.
These videos are humorous and thought-provoking, and they trigger a strong emotional response from the audience and get shared on numerous platforms.
These are customer reviews, which they share as a vlog. They are believed to be among the most effective video forms for trust-building and brand promotion.
Famous Vloggers and Vlog Channels
Rachel is an Australian personal trainer and wellness coach whose vlogs are on healthy food ideas, minimalism, and nutrition. She believes that wellness and a great exercise schedule are beyond diet.
She also has a website, eatrunlift, and is extremely popular with audiences in Australia.
As a junior doctor in Cambridge, U.K., Ali started sharing vlogs in 2007. Now he runs an online business where he talks about productivity and financial independence.
He writes a weekly newsletter and blogs on his website as well.
Vagabrothers began creating vlogs on Youtube about their journey across Spain as they traveled to teach English.
It’s a travel vlog but is educational and interactive as well. They share tips on effective traveling.
Ben Brown is known for his storytelling and cinematography. He narrates exceptional stories, and viewers feel connected to him.
If you love storytelling, Ben Brown is a vlogger to follow.
Top 3 Platforms where you can create a vlogging channel
YouTube has 1 billion users, and every minute new videos are uploaded; thus, it’s a lucrative video-sharing platform for vloggers.
A study by Oberlo states that 89% of advertisers choose YouTube as their primary platform for video marketing.
Roughly 4 billion people around the globe spend time on social media, and a study conducted by Omnicore revealed that more than 2 billion of these people engage with YouTube.
Benefits of Vlogging:
- You can start making vlogs and editing them with the help of simple cameras or smartphones.
- Vlogs are more interactive and engage wider audiences than a video. They create a personal connection with the audience and are more personalized than videos.
- Vlogs build trust, which might be difficult with other types of videos.
Drawbacks of Vlogging:
- Vlogging is challenging, as vloggers have to participate in the video and mostly shoot it alone.
- Vlogging requires technological know-how as well. For example, editing and publishing a video can be time-consuming, and vloggers must be on it around the clock.
How much money do Vloggers make?
A vlogger’s earnings from YouTube depends on his popularity, creativity, followers, and willingness to collaborate with other vloggers.
Business Insider surveyed 26 different tier YouTubers. The study revealed that these YouTubers earn from $82 to $83,000, which varies for different types of content.
Vloggers get 55% of the advertiser’s money, which they pay to Youtube.
What is the future of vlogging?
- GWI, a research agency, states that 44% of internet users watch vlogs every month. (source)
- According to a study by Wyzol, 86% of businesses are now using videos to market their products and services.
- The same study mentions that 81% of marketers believe that videos positively impact sales.
As more and more businesses prefer this media type, it will grow more in demand in the coming years.