Let’s talk more about what ‘pinned’ means and how you can pin a video on your page.
TikTok has become one of the most popular social media platforms for video sharing. In the initial stages of its success, users wanted an easier way to organize and find their uploaded videos. Therefore, it has released different features and functions to make the app more user-friendly.
One feature that the app has released is ‘pinned’ videos. A pinned video appears at the top of a creator’s profile for both them and everyone else to see first. Most of the time, users will pin viral videos, introduction videos, or their favorite videos to the top of their profile.
What Does ‘Pinned’ Means?
When you pin a video, it will appear at the top of your profile for both you and everyone else to see first. TikTok currently allows users to pin 3 videos at one time.
Pinned videos benefit not only creators but also viewers. By pinning a video to the top of your profile, it allows you to showcase your best videos to both your followers and users just stumbling across your page.
When a user visits a profile page with pinned videos, they will see those pinned videos first. After the pinned videos, the videos are organized in reverse chronological order allowing viewers to see the creator’s most recent content first.
How to Pin a Video on TikTok
In order to pin a video on TikTok, it first must already be fully uploaded. Follow these steps to pin a video to the top of your TikTok profile page:
- Select the video you’d like to pin
- Once you’ve selected the video, tap the 3-dot icon at the bottom right of the screen
- At the bottom of the pop-up menu, select pin
- The video will automatically be pinned, and you’ll see it at the top of your profile
You can easily unpin a video this way as well, so you can interchange your pinned videos over time if you wish to do so.
Why Creators Pin Videos on TikTok
The main reason why creators pin videos on TikTok is that they want viewers to watch those videos first. Here are some examples of videos creators might want to pin to the top of their profile:
- Their best work
- Viral videos
- Introduction videos
Check out Emily Fauver’s pinned video of her doing her daughter’s hair. This video started the “piggies or bunnies” TikTok trend, which ultimately is what grew her following on TikTok.
Check out Caleb Simpson’s pinned video of his own apartment tour. His page is a compilation of asking people on the street how much they pay in rent for their apartment in New York, and if he can have a tour of their apartment.