A Guide to Common Acronyms and Slang for digital content creators and Influencers

If you have been on Instagram or any other social media website, you may have seen the slang term BTS. If you have ever asked yourself what that means, look no further. 

What Does BTS Mean On Instagram?

What does BTS mean?

BTS can mean many different things, but for the most part, BTS means Behind The Scenes. 

This can be used for many different situations. Perhaps you are showing off your latest photoshoot, or showing your followers how you get ready. 

Most of the time, BTS content is going to be more unscripted content. This is a way to show your followers a look behind the camera or behind the brand.

Showing behind the scenes is a great way to connect with your audience and allow them to understand a different side of you as a content creator. 

If you want, you can also use the hashtag when you use this term. 

Below are some examples of creators using the term BTS with their content on Instagram.

This story post was from a story-specific BTS shoot from influencers Brooklyn and Bailey. Instagram stories are a great way to showcase this more casual side of you to your audience. 

Instagram stories are often more personal and also have the option of disappearing after 24 hours if you don’t add to your highlights.

This means if you want to keep your polished, finished content on your main feed, you can keep the behind-the-scenes content strictly to your stories. 

What Other Social Media Sites Use BTS?

BTS isn’t just for Instagram. It is also common for digital content creators to post behind-the-scenes content on Youtube and Twitter.

On Youtube, bts is commonly used to show off behind-the-scenes from music videos or other larger events As seen above, Taylor Swift using a bts to showcase the behind-the-scenes of her video The Man. 

Again, this is a great way to show the behind-the-scenes of your small business or brand. Giving your audience an insight into how things are run can lead to more engagement.

Other Meanings of BTS

What are some other meanings of BTS?

BTS is also the name of the extremely popular K-Pop group. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook. You will often see many people using the term BTS on all social media sites in reference to the band, as the fanbase is very large. For the boybands case, BTS stands for “Beyond The Scene.”

BTS has over 75 million followers on Instagram, as seen below.

On average, each BTS post from the official account and the individual members garner 2.9 million likes per post.

Below are some posts from Twitter that feature BTS in their tweets.

As you can see, these tweets garner very high engagement due to the number of followers and audience the band has. This one tweet posted for just an hour has over 60,000 views and over 7,000 likes. 

If possible, you can use the term bts in your content could allow for some of your posts to be doing high numbers of engagement as well. 

It’s important to note that when you do use this term, your posts could get lost in the sea of content that isn’t necessarily relevant to you or your brand. So be careful when using this word and be sure to use a lot of other relevant hashtags and words so that your posts can do high numbers.

Alternate Meanings of BTS

Besides behind the scenes and the Korean boyband, what other meanings could BTS mean?

Be There Soon – a common way of letting people know you are on your way and will be arriving momentarily 

Better Than Sex – a popular meme format to let others know that something is better than a sexual act, such as the one below.  

Better Than Sex is also the name of a popular mascara from the brand Too Faced, and bts could be in reference to that.

Why Should You Know What BTS Means?

Next time you see bts on a piece of content, it’s important to always look at the context of the post. Now that you have multiple different meanings attached to the name, you can better figure out how to use the slang term in your own content.

What other social media terms and slang would you like to learn about next? Let us know down below.