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All About The VICI Collection Influencer Program


All About The VICI Collection Influencer Program

California-based VICI Collection is a trendy women’s clothing brand for women at any life stage. VICI offers their brand ambassadors several perks and partners with influencers with at least 5,000 followers. Keep reading to learn more about the VICI Collection influencer program and how to become a brand ambassador.

VICI Collection is known for their trendy, affordable women’s clothing, accessories, and shoes that are easy to mix and match. Here, NetInfluencer covers all the details on the VICI influencer program and how to get started as a brand ambassador.

VICI Collection was founded in 2012 by Sandra Sayegh Dudum and currently has over 150 team members. The company is headquartered in Concord, California and the current CEO is Rick Dudum. According to the VICI website, the brand’s mission is to “make on-trend styles accessible and affordable for women at any life stage.”

All About The VICI Collection Influencer Program

In addition to their online store, VICI has a brick-and-mortar location in Nashville, Tennessee. The brand also partnered with retailer Nordstrom in 2021 and several locations carried VICI clothing. VICI is also regularly featured in well-known media outlets like Popsugar, Elle, People, and Who What Wear. 

Who Are the VICI Collection Influencers and What Do They Do?

VICI’s influencers are fashion-forward women with a significant presence on social media. Compared to similar clothing brands, they don’t appear to be as inclusive as others when it comes to size and ethnic background. VICI collaborates with certain influencer partners on exclusive collaborations and “drops”. 

In this Instagram reel, the brand gives viewers a behind the scenes look at a collaboration with style influencer Rachel Proctor. The clothing collection includes several beach-friendly dresses, tops, and matching sets.

Here, influencer Kelsey Bresinger shows off five different looks for a bride-to-be. Kelsey models outfits for a bridal shower, engagement party, a bachelorette party, and more.

In this TikTok video, VICI highlights another collaboration with lifestyle influencer Emily Herren Travis. Emily is pregnant in the photo shoot and shares bump-friendly holiday looks, including a velvet jumpsuit, long sleeved frilly dresses, and a halter top with feather trim.

@vicidolls VICI x @Emily Herren Travis Drops Tomorrow at 5AM PST. Are you ready? #vicixemily #vicidolls #holidayoutfits #festivefits ♬ a l l i w a n t f o r c h r i s t m a s – ❤️🎄 || 🎅🏻❄️

What Are the VICI Collection Influencer Requirements?

In addition to exclusive influencer collaboration projects, VICI Collection frequently shares content from their ambassador partners on their official social media accounts. VICI is currently looking for influencers and brand ambassadors based on the following criteria:

  • Minimum 5,000 followers on social media accounts
  • Fashion & lifestyle curated feeds
  • Public Instagram Account
  • Based in the United States
  • Over the age of 18

How to Promote VICI Collection Products as an Influencer and Make Money

On the VICI website, there is detailed information on how to become an official brand ambassador. The VICI brand ambassador program comes with several perks. To get started, click on the “sign in” button at the bottom of the ambassador program page. VICI influencers are required to promote merchandise on TikTok and Instagram. The brand advises influencers to make their content authentic and include clothing details, like size, fit, quality, and style recommendations.

All About The VICI Collection Influencer Program

According to the website, VICI brand ambassadors receive the following perks and benefits:

  • 40% discount on VICI purchases, up to $350
  • 20% Off Personalized Link for your friends, family & followers
  • 5% Commission on purchases using your code
  • Early Access & Insights

VICI runs monthly campaigns, each of which may have their own unique requirements. Currently, the requirements for posting are one piece of video content, three Instagram carousels, and 3 Instagram stories. For more details, head to the VICI brand ambassador FAQ page. You’ll find information on posting requirements, how to use your custom link, and more.

How Influencers Promote VICI Collection on TikTok

VICI’s TikTok account features professional models and photo shoots as well as shared content from their brand ambassadors. In this video, influencer Carla Nunez models several VICI outfits that fit within the trending utility style. Carla wears a denim jumpsuit, black cargo pants, and a few faux leather pieces. 

@vicidolls CURRENTLY LOVING: Utility Styles 🙌 Major cool points from @carlanunez for showing us how to style these baggy yet polished looks! Which #ootd is your favorite? Comment below! #utility #coolgirl #trendystyle ♬ original sound – VICI

Here, lifestyle content creator Jenn Jackson shares items from a recent VICI clothing haul. Jenn models a blazer and several dresses, styling them with complimentary accessories. 

@vicidolls NEW HAUL ALERT 🔥 Watch as @Jenn Jackson shows us how to style her fave VICI items! Which #ootd are you loving the most? Let us know below! #trendystyle #vicifaves #winterstyle ♬ The Cat Walk – Virginia Sanhouse

In this clip, influencer Rachel Love showcases four unique VICI outfits for vacation. Rachel wears jeans and a top, a casual romper, and two floor-length party dresses.  

@vicidolls 4 VACATION LOOKS WE LOVE // Escaping to somewhere warmer this season? Our new drop has you covered! Which dreamy look on @rachelove is your favorite? Let us know below! #vacayvibes #resortready #newdrop #ootd ♬ misery – sophia💌

Over on Instagram, VICI posts content from brand ambassadors, news about upcoming collaborations and drops, and information about sales and promotions. In this reel, digital creator Hayley Alaine showcases several new spring looks. Hayley models several dresses, a pink two piece set, and a frilly blouse paired with trousers.

Here, Mona shares tips on how to rock the suiting trend with clothing from VICI. She pairs the brand’s Boss Up Pocket Blazer in Ultra Pink with a printed scarf as a bandeau top. Mona also models a baby blue matching set.

In this photo, blogger Emily Rose Hannon models VICI’s off-the-shoulder Tess Cashmere Sweater. She pairs the top with jeans, gold jewelry, and a neutral toned handbag.

How Influencers Promote VICI Collection on YouTube

VICI brand ambassadors on YouTube typically post try-on and haul videos where they model the company’s latest styles. In this Summer try-on haul and review, lifestyle vlogger Mayra Gianira shares her thoughts on a maxi dress, a spaghetti strap floral dress, and a nautical top. 

Here, fashion vlogger Miss Rylee Jade unboxes her latest VICI haul and tries on each piece for her audience. She models a pink floral dress paired with a corduroy jacket, a plaid jacket, and some frilly tops. 

In this VICI haul video, influencer Callie Mileham models a number of the brand’s more casual pieces. Callie reviews and models a number of cozy tops, pull over sweaters, and cardigans. 


Female influencers who love to model the latest fashions and receive perks along the way should consider becoming a VICI brand ambassador. For more information on the VICI influencer program, head to the brand’s website

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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