Even with the rise in popularity of TikTok and Snapchat, Instagram continues to have more active US GenZ users on social media. Despite naysayers who predict that the photo-sharing app’s success will plateau in the next few years, Statista projects that its users will shoot up from 114.6 million in 2020 to 127.2 million by 2023. And this is why many successful companies keep leveraging its power to grow their business. In this post, we will look at some of the Top Brand Instagram Profiles in 2022 that you can partner with as a social media influencer.
How to find top brands on Instagram
Searching for the right brand to work with can be daunting. If you’re a fashion or lifestyle influencer, you’d want to check out the famous brands on Instagram or determine which are the most followed brands on Instagram. One effective way to do this is by utilizing the Instagram analytics tool.
This digital enabler gives influencers a gold mine of relevant data, such as how you measure up to key metrics like engagement and conversions. It also provides information about the top followed fashion brands on Instagram, best luxury brands on Instagram, and more, which is very helpful.
Remember that you’ll need to get a business account for Instagram Analytics to become available. This can also help you look for the best brand partners, build your following, and enhance engagement, among other things. You will also have a more professional image online if you have a business profile. So if you haven’t made the switch yet but are serious about your influencer career, consider upgrading today.
Top 10 brand Instagram profiles
Get up to speed with this list of the most followed brands on Instagram.
|Brand name||Category||Number of Instagram followers (in millions)|
|9||H & M||Fashion||38.4|
Here are several top brands on Instagram 2022 whose Influencer partnerships you can check out.
Most followed fashion brands on Instagram
Read up on these popular labels that are also some of the leaders in the fashion industry.
The sportswear giant was predominantly an athletic brand. However, it has been able to transition to the more encompassing fashion category. And they seem to be moving in the right direction. The iconic multinational company’s global revenue in 2021 alone was at $44.54 billion, or a growth of +16% versus the previous year. Its marketing campaign is focused on sports personalities like Rafael Nadal and Madison Keys. A critical part of its strategy is using Instagram to create conversations around its brands and products and create an active Nike-loving community of athletes, influencers, and, of course, faithful customers.
Who hasn’t heard of Victoria’s Secret? The company that used to be so controversial for its previously unrealistic beauty standards has successfully renounced its outdated paradigms. In the advent of the #MeToo movement, the lingerie company overhauled its branding position, announcing that they now know what true beauty is and making its products and style more inclusive. Occupying the second topmost slot in the list of most followed brands on Instagram, the company was able to successfully transition. Their Instagram posts and stories now proudly showcase the aspirational Victoria’s Secret apparel as worn by women of different shapes and sizes.
Spain’s most famous clothing brand is also a global household name in fashion. One of the critical factors to its success is its social media campaign, where Instagram influencers figure prominently. Using top-notch photos and videos with its killer influencer campaigns, Zara makes itself continuously relevant to its Millennial and Gen Z consumers, who number among the brand’s 52M followers as of July 2022.
Most followed luxury brands on Instagram
If you’re into the crème de la crème, you may want to work with these luxury brands.
Coco Chanel established the French luxury fashion house in 1910. Yet, the brand’s staying power makes it a good study even for business marketers in the 21st century. It has enhanced its classic multi-generational appeal by strengthening its social media presence on Instagram and other platforms. Today, it has partnered with Instagram influencers such as @bettinalooney and @vintagedolls (Rachel Chen) to wear and promote its ultra high-end line of RTWs, fragrances, makeup, jewelry, and other products.
The name Gucci is synonymous with exquisite and finely detailed Italian leather goods. Although established in 1921, it still reigns supreme as one of the most iconic luxury brands today. A clear proof is its large Instagram fanbase of 48.8M who closely follow Gucci’s Instagram influencers. These personalities share news about Gucci’s fashion shows, upcoming clothing lines, and other fashionista news.
Louis Vuitton is all about creative luxury. Starting with its rectangular-shaped trunks, the brand has grown by leaps and bounds to become one of the world’s giant names in extravagant and sumptuous merchandise. To achieve this, they have pivoted to the modern digital way of doing business and connecting with their audience. One effective strategy is using influencer partnerships with top luxury Instagrammers, such as @ericasgirlyworld (Erica de Lima) and @lornaluxe.
Most followed beauty brands’ profiles on Instagram
Huda Beauty is distinct from other brands in that the founder Huda Kattan herself is also its main influencer. Makeup artist-turned-blogger Huda Kattan is the brand’s personification, usually appearing in marketing campaigns and video tutorials. With her success story, Huda is showing every influencer that if they’re passionate about providing high-quality products and services, they too can be at the top of their influencer game and be business owners as well.
Kylie Cosmetics is yet another example of an influencer-run company. Of course, it doesn’t hurt that the founder, Kylie Jenner is a member of the Kardashians, the famous reality-TV family. Its cult following of 25.9M closely watches her every move and excitedly anticipates her latest makeup launches. Like Huda Beauty, Kylie Cosmetics also uses Instagram influencers to keep its followers constantly in the know about the latest makeup and beauty trends.
Anastasia Soare struck gold when she launched her line of eyebrow products under the brand name Anastasia Beverly Hills. Eventually, the private equity firm TPG Capital invested in the business, boosting the latter’s valuation to $3 billion in 2018. With user-generated content, the brand consistently builds and strengthens its relationship with its 19.3M-strong fanbase, who are absolutely devoted to its products.
How to partner with brands to promote their products on Instagram
Now that you know which big-name brands you can partner with, it’s time to figure out how to partner with such companies.
1. First, determine if you are eligible to be an Influencer partner by looking up Instagram’s site for creators who want to produce branded content. There you will find information about Instagram’s Partner Monetization Policies, Content Guidelines, and Content Monetization Policies.
2. If you meet the minimum requirements, go to your Instagram business or creator account. Then, go to settings by tapping the hamburger icon (the three lines in the upper right corner). Next, click on the settings tab that will show up at the bottom of the screen. Select “branded content” from several options. Make sure your profile is set on Instagram Business or Creator and not Personal.
3. Select your choices for the other settings options. One is the manual approval of tags. You may want to leave this on so potential partner brands can tag you. This step will also allow you to add brands you want to promote or work with by simply inputting the company’s name in the search space at the top of the page.
4. Set up Brand Collabs Manager (best from a desktop computer). Log in to your Facebook account, open a new tab, and search for facebook.com/collabsmanager. Then click “Apply as an Advertiser” (for those with an Instagram business profile). You are automatically led to this option if you have a creator profile. Then complete the following instructions.
5. Once your Collabs Manager is set up, create your branded content. Then proceed to “Advanced Settings” and choose “Tag Business Partner.” Next, input the name of the account you want to do business with.
6. Wait for your selected brand’s approval. If it’s still grayed out or unclickable, tap the name of the brand and click on the “Send Request” pop-up.
7. If your request is approved, the brand’s name will be clickable when you check it on the Tag Business Partner page.
8. Publish your content. You’ll automatically see the “Paid Partnership with…” label on your post.
Frequently asked questions
How do brands pay you on Instagram?
Brands pay Instagram influencers depending on their arrangement. For example, they typically pay for each time that content, such as a post or story, is shared. There is also affiliate marketing, where Instagrammers are paid when someone makes a purchase from a particular brand’s site using the influencer’s links and bespoke discount codes. Other methods are gifting, content licensing, performance-based, or fixed-rate arrangements.
Which luxury brand has the most Instagram followers?
Chanel is currently the luxury brand with the most number of Instagram followers.
What is a branded Instagram account?
A branded Instagram account is one set up by influencers with the specific purpose of selling or promoting a product or service on the social media platform. Through this type of Instagram account, businesses can engage with their market through top Instagrammers and measure how well their campaigns run.
If you are considering taking your influencer business to the next level, brand partnerships may be the vehicle to take you there. Of course, you have to do your due diligence by studying the brands we have enumerated above. Don’t forget to check out what effective strategies they employ on Instagram with their influencer partners. With hard work, patience, and passion, you may soon be among the roster of Instagram stars who regularly drive sales and engagement for top brands in and out of the platform.