With its addictive short-form nature and vivacious talent pool, TikTok has helped many emerging musicians find a plethora of mainstream success. In 2022, 175 songs found on the platform made their way onto the prestigious Billboard Hot 100 Chart, exemplifying TikTok’s ability to attract a wealth of audience segments. TikTok is now looking to reap the benefits of these results on its own terms, creating its own chart in partnership with Billboard. As such, Net Influencer will take a deep dive into the latest TikTok Billboard Top 50 Chart.
What Is Billboard?
First established in 1913, Billboard works to rank an assortment of popular music, usually offering the top 100 songs of each week. The chart initially focused on sheet music before moving toward record sales in 1936. To help keep up with the times of the 21st century, Billboard now focuses on a range of listening data including streams, radio play, and even views on platforms such as YouTube and TikTok.
Since this chart is calculated on a weekly basis, Billboard requires artists to hit a certain set of criteria in order to be accepted onto the list. On average, an artist must accumulate between 400 to 500 album sales. With regard to streams, this figure increases significantly to anywhere between 460,000 to over 1 million. The chart also recognizes the importance of independent performers, particularly those who are producing their own line of branded merchandise or those who are releasing their content on vinyl. In turn, these artists also have the chance to make it onto the Billboard Hot 100 Chart without necessarily hitting all of the previously mentioned requirements.
Billboard also takes the time to commend other genres of music, making it a key figure in the American recording industry. The organization also has an abundance of separate charts, all of which focus on a different element of popular music, such as Latin, Christian, and music video awards.
Why Was the TikTok Billboard Top 50 Chart Created?
In September 2023, TikTok announced the launch of the TikTok Billboard Top 50 Chart, a new partnership that aimed to celebrate popular music found on the app. This official chart takes the same analytical approach as its former, assessing the number of views each hit song has and ranking them on a weekly basis. Additionally, the chart holds an immense focus on the level of engagement each song receives, making it an ideal resource for influencers looking to find more success in the traditional music industry. All of this data will be gathered and presented by TikTok itself, helping the app assert itself as a key business resource in this increasingly competitive industry.
The TikTok Billboard Top 50 Chart will be available to audiences every Thursday and will also be posted on Billboard’s website. As a result, this is a keen way to help boost music discoverability on the app as well as help leading brands find the most highly sought influencers to work alongside them in their next marketing campaign.
How Can I Find the Top 50 Chart?
In order to view the chart within TikTok, you must first ensure that your app has been updated to the latest possible version. Once you open the app, you will see a small vinyl icon at the bottom right-hand corner of the screen. This icon usually symbolizes the type of audio that is being used in the respective video. Tap this icon and then select the purple ‘Music Charts’ button at the top right-hand corner of the following page.
The TikTok Billboard Top 50 Chart is segmented into two parts, Top 50 and Viral 50 respectively. Therefore, users can now see the most popular songs of each week as well as the songs that have grown to be firm favorites on the platform.
What Songs Are Featured?
The first song to hit the Top 50 chart was SkeeYee by Sexyy Red, which has been featured in over 441,000 videos on the app. Despite focusing on contemporary trends, this chart also promotes already-established hits such as Parklife by Blur and August by Taylor Swift.
Audiences are free to search through these charts at any point and can simply tap on a desired song to hear a short 20-second sample of the hit. Then, the creator is able to press the ‘Use this sound’ button to implement the track into their own content.
Benefits of Using the Top 50 Chart as an Influencer
There is no doubt that TikTok has managed to revolutionize a collection of bustling industries, ensuring that some of the world’s most popular brands can promote their work in a series of addictive ways. The platform also relies on a diverse audio library to help make these videos as compelling as possible. With the introduction of the TikTok Billboard Top 50 Chart, businesses and content creators alike can now keep a close eye on the app’s up-and-coming hits to ensure that their content is captivating to audiences around the world.
By partnering with a highly esteemed organization such as Billboard, TikTok is quickly highlighting itself as a reputable body for mainstream success. In turn, this has the potential to inspire musicians to begin promoting their content on the app. Therefore, budding artists now have the prosperous opportunity to create a unique marketing strategy without having to rely on the help of third-party management or using expensive outsourced services.
As the recording industry continues to adapt and change to the dynamic landscape we see before us, this chart showcases the integral nature of social media. With a chart solely dedicated to these types of metrics, many musicians now have the chance to form profitable partnerships with record labels and brands by simply showcasing their performance online. Thus, it seems that artists will no longer have to battle it out for sought-after contracts but instead, will experience a lot of success through social media alone.
The TikTok Billboard Top 50 Chart indicates a positive shift in the usefulness of social media and works to showcase TikTok’s impressive ability to produce a diverse pool of mainstream talent. With weekly updates and opportunities for growth, this chart is also a prominent asset for brands who are looking to work alongside the most engaging influencers available on the app.