Snap has unveiled its Advanced Partner Program, granting select marketing agencies and partners exclusive access to enhanced benefits and opportunities. 

As announced, the program aims to foster closer collaboration between the tech giant and its top-tier partners to develop innovative ad solutions that drive stronger full-funnel campaign performance.

Qualifying agencies earn an official badge and a tailored package of educational resources, dedicated support channels, and business development initiatives. These advantages are designed to deepen partners’ expertise on the Snapchat platform and bolster their ability to construct effective marketing campaigns.

“We’re always looking for new ways to provide value to our partners and make it as seamless as possible for them to activate on Snapchat,” said Alexander Dao, Global Head of Agency Development & Sales Partnerships at Snap. “We’re excited to build more partner-centric features and launch this program, which will provide additional benefits for our most engaged partners.”

The company says the program has already onboarded several prominent pilot participants, including independent media agencies like VaynerMedia and Wpromote, authorized resellers, creative studios, and measurement firms. 

Mike Stone, Chief Relationship Officer at Wpromote, praised the collaborative dynamic, stating the program allows them “to work hand-in-hand with [Snap’s] teams to drive new innovation across brandformance initiatives.”

John Terrana, VaynerMedia’s Chief Media Officer, echoed similar sentiments. “Snap brings an innovative and energetic spirit to every conversation, and being early collaborators in the Snap Advanced Partner Program cements and accelerates the awesome work our two teams have been doing.”

Snap indicates it will continue expanding the selective program to encompass more of its largest global partners in the coming months. Simultaneously, the company is rolling out new self-service tools to streamline ad operations for all partners.