Reebok Collaboration: How To Work With The Sportswear Brand As An Influencer
In 2022, the global fitness industry was valued at an astonishing $96.7 billion, signifying its immense reach and potential in key markets around the world. As this industry continues to grow at a dynamic pace, many iconic brands are looking to collaborate alongside popular influencers to increase their engagement. To discuss this further, Netinfleucer has all of the details regarding how you can work with Reebok as an influencer.
History of Reebok
Reebok was first founded in 1958 as a companion company to J.W. Foster and Sons, a leading sportswear brand from Bolton, Lancashire. Throughout the years, the brand became a key feature within the UK’s sports scene, producing running spikes for athletes during the 1960s and 70s.
In 1979, Reebok traveled over to the United States to promote itself at the prestigious Chicago International Sneaker Trade Show. It was here that the brand was noticed by key figures within the American streetwear scene. Soon, the brand began a popularity contest against other iconic companies such as Nike and Adidas.
In the early 1980s, Paul Fireman, an outdoor gear salesman, secured the rights to the brand and helped to promote it across North America. Nowadays, it is a cult iconic within the global fashion scene and gained more than $5 billion in revenue in 2022.
Is the Brand Still Popular?
Despite the sportswear industry becoming increasingly competitive, Reebok still reigns supreme in some areas. In the early 2000s, the brand was best known for its influence on basketball, designing kits for 29 NBA teams and a further 16 WNBA teams. Aside from its work in athletics, Reebok has also collaborated with artists such as Jay Z to help create a signature collection.
In order to upkeep its high-end celebrity image, Reebok has also recruited a vast amount of icons to be brand ambassadors. Rapper Kendrick Lamar joined the team in 2014 and Gigi Hadid and Ariana Grande followed in 2016 and 2017 respectively. This was just the beginning of a wide range of campaigns that would keep Reebok as a force to be reckoned with.
As a way to adhere to a more environmentally-conscious consumer base, Reebok announced the launch of its first plant-based running shoe in 2020. Known as the Forever Floatride GROW, this shoe is made entirely from sustainable materials such as castor beans, algae foam, and natural rubber. These shoes apparently took three years to develop and aimed to detoxify the manufacturing industry to better support the future generation of athletes.
What Is the Reebok Affiliate Program?
As a way to appeal to the growing number of influencers seen throughout the industry, Reebok has crafted an affiliate program to help these creators earn a commission on the products they sell. This program offers users a selection of affiliate links that they can then promote and share across a wide variety of social media platforms.
It seems that Reebok has launched this program to help recruit a new generation of creatives, allowing them to enter untapped markets and dynamic customer bases. To help influencers keep track of their progress, Reebok also offers a plethora of analytics data. Thus, influencers can use this data to see crucial gaps in their target market and ensure that they are always earning a high rate of commission.
The Reebok Affiliate Program is said to provide the largest collection of branded products across the web, enabling users to promote a selection of iconic sportswear products. Influencers will also gain access to expert help as a way to keep them motivated and aware of Reebok’s aims as a brand.
What Perks Are on Offer?
The Reebok Affiliate Program offers influencers a wide assortment of perks, such as a high rate of commission. Creators can earn up to 7% commission on all products, offering them the potential to earn a more secure level of income.
In addition, this program also offers a 30-day cookie window. As such, influencers will still earn a commission on a product, even if it remains in a customer’s basket for an extended period of time. Therefore, influencers will still earn financial compensation through their affiliate links, even if the product is not purchased immediately.
Creators will also receive a plethora of weekly and monthly newsletters. This aims to help influencers gain a better understanding of Reebok’s brand mission and also allows them to keep up to date with updates from the company. Influencers will also gain updates from clients to ensure that their work is in line with the company’s content strategy.
How Do I Join?
To become a part of the Reebok Affiliate Program, you must first sign up using the credited platform associated with the program. Influencers will then be asked to list some of their personal details alongside some of their active social media platforms.
Once your application has been approved, you will then be provided with a wealth of affiliate links as well as access to your performance analytics. Moreover, this program is only open to orders processed in the US and affiliates should be paid on the 20th of every month or the first available working day after that.
Benefits of Collaborating With Reebok
The Reebok Affiliate Program is ideal for fitness influencers who are looking to earn more credibility within their desired niche. Since Reebok is considered to be a household name around the world, influencers now have the chance to be associated with its popular line of products. In turn, influencers can use a wealth of affiliate links to help them become ambassadors and figureheads for this brand.
By making use of the newsletters and literature provided throughout this program, influencers can gain a glimpse into the inner workings of Reebok. Creators are encouraged to keep up to date with industry news so that they can become more knowledgeable and competitive within their chosen niche. Over time, influencers will be able to defeat this competition and potentially secure opportunities with a collection of other leading brands.
Though it may seem frustrating that this program only accepts US orders, it can benefit those who are looking to break into the American market. The Reebok Affiliate Program gives these influencers a chance to attract this demographic, highlighting everything the brand has to offer. Thus, this can be seen as a useful way to gain more brand deals with other prominent western brands.
As a growing influencer, it is paramount that you continue working within your desired niche as it can help you to form a stronger relationship with your audience base. The Reebok Affiliate Program gives influencers the chance to work alongside one of the most successful sportswear brands in the world, whilst also securing a steady influx of commission.