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All About The Misspap Influencer Program


All About The Misspap Influencer Program

Misspap is a trendy, female-focused clothing brand “for the girl wanting to live a champagne lifestyle on a lemonade budget.” The brand partners with top influencers on exclusive collaboration projects. Misspap affiliates can earn up to 10% commission on sales and get access to special promotions. Here, NetInfluencer dives into the details on the Misspap influencer program and how to become an affiliate partner.

Are you a fashion-forward female influencer looking for a new brand partnership? Check out all the details on the Misspap influencer program and how to become an affiliate in this informative guide. 

About Misspap Influencer Program

Misspap was founded in Manchester in the UK in 2013 by Ashley Ali. Today, the company is run by CEO Samantha Helligoso. In 2019, Misspap was acquired by the boohoo group, who owns several other well-known brands like PrettyLittleThing and Nasty Gal

According to the brand’s tagline, Misspap is “for the girl wanting to live a champagne lifestyle on a lemonade budget.” Misspap sells thousands of trendy, affordable styles through their website to customers throughout the UK, US, Australia, and Ireland. The brand has seen much success through their strategy of combining high-end aesthetics with down-to-earth prices for the average woman.


Who Are the Misspap Influencers and What Do They Do?

In addition to featuring Misspap brand ambassadors and smaller influencers, the brand frequently partners with hand-picked collaborators for special projects. Lexi Wood has over one million followers on her Instagram account and was chosen for a Valentine’s Day partnership with Misspap. 

Here, Misspap features their brand executive Camille Montagnac in a mini interview series. Camille is asked about how Misspap makes her feel, her current favorite pieces, and her favorite Misspap Muse. 

In another exclusive collaboration, Misspap partnered with digital creator Alisha Lemay to create a one-of-a-kind clothing collection. Alisha’s line features several unique pieces, including premium satin co-ords and summer-ready playsuit.

What Are the Misspap Influencer Requirements?

Misspap’s exclusive collaboration projects seem to be reserved for influencers with large follower counts. However, influencers with audiences of all sizes can post content featuring Misspap clothing and accessories using the hashtag #MisspapMuse for a chance to be featured on social media. Misspap frequently features their affiliate partners on both their TikTok and Instagram accounts.

To earn sales commission and receive free clothing from the brand, influencers are encouraged to sign up as an official Misspap affiliate partner, the details of which are described below. Models interested in working on Misspap’s formal marketing campaigns and photo shoots can send an email with images to

How to Promote Misspap Products as an Influencer and Make Money

To make money as a Misspap affiliate partner, you’ll need to submit a formal application through the company’s website. The application is completed through Awin, a global affiliate marketing network, and you’ll be taken there after clicking the “Apply Now” button at the bottom of the page. 

All About The Misspap Influencer Program

According to the Misspap website, members of the affiliate program are entitled to the following benefits:

  • Up to 10% commission on validated sales
  • 30-day cookie window
  • Access to fresh and exciting banners, which are updated regularly
  • A chance to visit Misspap HQ
  • Access to daily promotions

Before you’re officially accepted into the program, the Misspap team will run a brief check and require you to accept the company’s terms and conditions.

How Influencers Promote Misspap on TikTok

On TikTok, influencers are encouraged to use the hashtag #MisspapMuse for a chance to be featured on the brand’s official account. In this clip from Melisa Selin, Misspap clothing is modeled in a mini haul. Melisa models a two piece set in both white and black.

@misspap The mini haul you never knew you needed ✨ @Melisa Selin wears the ultimate summer ‘fits exclusive to 🧨 #MISSPAP ♬ big energy x fantasy by altegomusic – ALTÉGO

Here, influencer Kiana Portman shares some Spring style inspiration in a few different neutral-toned outfits from Misspap. Kiana styles a matching vest and trousers with a black designer bag and a tan wrap coat with thigh-high cream colored boots. 

@misspap TRENDING: Spring outfits 🤍 Tap the link in our bio to steal Muse @Kiana Portman’s style 🧨 #MISSPAP #DayMeNightMe #Fashion #HelloSpring #SpringOutfit ♬ Cool for summer x Pony – Kuya Magik

In this POV video, London-based influencer Elizabet Zauere unwraps a brand new Misspap dress. Elizabeth also models the viral Premium Mesh Curved Neck Ruched Mini Dress and pairs it with black strappy sandals.

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How Influencers Promote Misspap on Instagram

Misspap’s Instagram page also encourages the use of the #MisspapMuse hashtag and features many of their influencer partners. In this reel, curve model and influencer Poppy Ann Bayliss steps out for a day on the town in a black long sleeve cardigan dress. She completes the look with knee high black boots and a matching purse.

Digital creator Ellie Beatrice Joslin poses in Misspap’s Oversized Pintuck Detail Longline Puffer coat in this Instagram photo. The influencer ties the look together with sunglasses, gray athleisure wear, sneakers, and an oversized bag. 

Influencer Chrystal Saint-Clair poses for the camera in a Misspap cropped aviator jacket with a buckle detail. Chrystal pairs the coat with a designer handbag, over-the-knee white boots, and a fresh manicure. 

How Influencers Promote Misspap on YouTube

Misspap brand ambassadors often post try-on and haul videos to YouTube, as it’s better-suited for longer form content and detailed reviews. Here, lifestyle vlogger Hannah Renee shows viewers what she received in a summer-inspired haul. Outfits Hannah models include a white collared dress, casual white shorts, and black sleeveless top for a night out. 

In this video from vlogger Raquel Sewell shows off Misspap clothing she’s chosen for an Autumn/Winter capsule wardrobe. Raquel features a cozy turtleneck sweater dress, a wrap mini skirt paired with a black sleeveless top, and a black velvet blazer with satin detailing.

Influencer Nathalie Kenning shares what she received in a Winter Misspap haul. Nathalie reviews a pair of chunky soled black boots, a racer neck bodysuit, faux leather trousers, and more. 


If you’re an influencer who’s known for keeping up with the latest clothing trends, a partnership with Misspap may be right for you. Learn more about the Misspap influencer program and access the affiliate application here

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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