Meta has announced the expansion of its Creator Partnerships team with a new opening for a Strategic Partner Manager position based in either Los Angeles or New York. The role aims to strengthen the company’s relationships with top creators across its family of applications.
Role Focus and Responsibilities
The Strategic Partner Manager will be tasked with initiating, executing, and scaling partnerships with established content creators. The position requires a combination of strategic thinking and practical execution, with responsibilities that range from maintaining high-profile relationships to supporting day-to-day operations.
Key responsibilities include leading creator programs aligned with specific company goals, executing innovative partnerships across Meta’s platforms, and leveraging data to inform strategic decision-making. The role also involves tracking industry trends, handling operational tasks, and supporting the broader Creator Partnerships team.
Qualifications and Compensation
Meta requires candidates to possess a bachelor’s degree and at least eight years of experience working with creators, management, talent agencies, or platform partnerships. Program management experience is mandatory.
Preferred qualifications include experience in cross-team collaboration, strategy development for complex issues, working with all levels of management, and advocating for creators with a proven track record of supporting their careers.
The position offers competitive compensation ranging from $129,000 to $187,000 per year, plus bonus, equity, and benefits.
Strategic Importance Within Meta’s Ecosystem
This role is positioned within Meta’s Global Partnerships & Content team, which collaborates with partners across music, entertainment, creators, sports, community leaders, and nonprofits. The team supports partnership efforts across Facebook, Instagram, Messenger, WhatsApp, Reality Labs, and Threads, which has seen a 35% increase in time spent over the last six months and now has 350 million monthly active users.
The department focuses on building sustainable value for partners through product adoption, fan engagement, and innovation. It also provides horizontal support for deals, content strategy, audience development, product marketing, creative strategy, and company-wide initiatives.
The position gains additional significance as Meta reports that online commerce was the largest contributor to year-over-year growth in ad revenue during Q1 2025, with CEO Mark Zuckerberg noting that 30% more advertisers are using AI creative tools compared to the previous quarter. The company has also reported improvements to its recommendation systems, resulting in increased engagement across its platforms.
