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Everything You Need To Know About the Lovevery Affiliate Program If You're a Momfluencer


Everything You Need To Know About the Lovevery Affiliate Program If You’re a Momfluencer


Are you a lifestyle content creator who has kids? Or even a momfluencer whose content is family-centric? If so, then you’ll want to stick around and learn all about the Lovevery affiliate program because it might just be the perfect fit for you.

What is Lovevery?

Lovevery was originally founded by two individuals by the names of Jessica Rolph and Roderick Morris. The pair wanted to create a learning platform for stage-based play that would assist parents no matter where they were while giving them peace of mind knowing they were giving their kids the best possible resources. 

The stage-based information platform and play products were intentionally designed and developed by experts in the field and have won various awards from Fast Company, Red Dot & TIME Magazine, just to name a few.

The development of Lovevery actually began after Jessica came across information regarding “Research on the Neurological Development of Infants”. While reading this, Jessica learned about the relationship between the human brain and its nervous system. A baby’s brain is no different, it starts out with a few links between the brain and the nervous system but then develops through the construction of an intricate network. 

This network is quintessential to a child’s development and it takes place in the first 3 years of their life. Doctors realized that the more exposure to how the world worked at a younger age the richer and more intricate the network became.

Naturally, Jessica wanted everyone to know this, most importantly parents. So she created a company that focused on brain development. She couldn’t do this alone though, she knew that if she wanted to make this company into something that could make a difference she needed someone who could help her build it, that’s when Rod came into the picture.

Lovevery doesn’t only produce educational toys, they also have books and games which they sell via their “play kit” subscription boxes. These boxes are designed to meet the needs of toddlers and babies on a developmental level. 

The toys and games are all developed with the help and guidance of physical therapists, child developmental experts,  and cognitive developmental psychologists and all follow the Montessori education model.

The toys and games are all offered off the shelf and through the subscription boxes for children from birth to the age of three and are sent to the subscriber each month.  With every toy, there is a guide as to how each product is used and should be played with, along with developmental milestones, which one may follow by using the company’s app.

All products are made from organic materials and are sustainable sources. They’re also widely available in retailers such as Target.

Who are the LoveVery influencers, and what do they do?

If you’re not living under a rock and check social media regularly then you’ve probably noticed the countless ads and influencers recommending Lovevery’s subscription boxes, play kits, and Montessori toys. 

The type of influencers and content creators that the brand is looking for fall into two main categories:

Mums and Family Creators

Lovevery primarily likes to partner with momfluencers. This is because their products are geared towards young children and parents who are interested in providing their kids with developmentally appropriate toys for each stage of their journey. 

Family content creators have the ability to show their audience what they’re buying for their children, highlighting some of the key selling points of the subscription boxes that the brand offers.

Some of the content you can post includes:

  • Monthly unboxing videos
  • Educational content about developmental stages in kids and appropriate toys
  • Reels of your children playing with the toys
  • Gift and product recommendations for the holidays, and birthdays

Lifestyle Creators

Because Lovevery offers a very niche product range for kiddos, lifestyle creators are the brand’s second choice.

In the past, they’ve partnered with creators who may didn’t have their own children or whose content doesn’t center around their kids entirely. For this niche, content could be created in the form of “gift/product recommendations” for other parents and family members.

If you’re a lifestyle influencer then you most definitely fit the criteria of what the brand is looking for and should apply to the program. 

What are the Lovevery influencer requirements?

There are a few different ways to collaborate with Lovevery.

The first method is paid promotions or sponsored posts. As we’ve seen previously in this article, the brand is no stranger to influencer marketing. So, if you have an established audience and are a content creator within one of the demographics we mentioned above then pitching Lovevery is most likely the best route for collaboration.

You can reach out to a brand representative via email to let them know you’re interested in collaborating. Make sure to include your media kit and highlight other companies that you’ve worked with in the past that are within similar markets.

The brand also has an affiliate program which is a great route to take if you’re a smaller created with a less established audience or if you’re just starting your influencer journey.

The brand states on its website that the main benefit of being part of its program commissions on all sales generated. They don’t however disclose the commission percentage per sale, and if this figure differs from product to product, as they do offer subscription boxes.

They further go on to mention how all affiliate partners will be provided with marketing materials and all the necessary resources and tools for success.

The only stipulation is that the affiliate program is only open to residents of either Canada or the United States.

The main difference between both collaboration opportunities is that most brands will send influencers freebies of their products for partnerships. Whereas with affiliate programs, you’ll most likely have to purchase the product yourself.

How to promote Lovevery products as an influencer and make money

Let’s take a look at some content examples from influencers and creators who are already partnered with Lovevery.

How Influencers Promote Lovevery on Tik Tok

On TikTok, you can find a wide range of different Lovevery unboxing videos.

Some are filmed with the parents unboxing the product and explaining the concept behind the brand and toys to their audience.

Other videos feature the children unboxing the Lovevery toys and becoming curious while they pick up each piece and spend a minute analyzing it. 

Here’s another:

Lastly, we found videos that had been filmed at close range with neither the parent nor child featured in the frame. This can be a great way to showcase product details up close and take away any background distractions so that the audiences focus on the product itself.

How Influencers Promote Lovevery on Instagram

Here we’ve got salina_wondermommy a momfluencer with close to 40 thousand followers on IG. 

Salina is a mother of two and a book lover, who uses her account to share kids’ fashion and nursery decor ideas with other parents.

Next up we’ve got rubydiamonds a micro-influencer based in Suffolk who shares content related to #mamaseverydaymagic with her audience. 

Lastly, we’ve got homewithrobyn_ a micro-influencer with 30 thousand followers. Robyn uses her platform to share content about life, home styling, and kids.

How Influencers Promote Lovevery on Youtube

Youtube, the home of long-form shopping hauls is a great place to share Lovevery unboxings and educational content. Let’s take a look at some unboxing examples:

First up we’ve got Mai Zimmy a family influencer and a mommy of three kiddos. Mai states in her bio that she makes videos to help and entertain moms. 

In her recent Lovevery unboxing, she showcases two different play kits and shares her thoughts and opinions with her audience. She goes on to mention that the video is an unsponsored review, but she did receive the boxes for free from the brand.

Here we’ve got Stephanie Vatamaniuck who uses her platform to share her journey with infant loss and her two beautiful and healthy IVF miracle babies.

She shares content related to parenting life, kids, her favorite things, product reviews, and more! 

Stephanie shared an unboxing video of Lovevery’s play gym, she discussed the product at length with her audience. She went on to share the following in her description:

“This beautifully designed play gym will grow with your baby over their first year and includes tons of different activities for them to learn and explore! I am so excited to use this play gym with my daughter!”

Lastly, we’ve got Marissa Lyda who also shared a Lovevery unboxing and review on her Youtube channel. 


So there you have it!

If you’re a momfluencer who loves creating content about your kids Lovevery is an ideal option for you. Especially if you’re looking for another affiliate program to add to your repertoire.

If this sounds like you, make sure you follow the steps we’ve outlined in this guide in order to start your Lovevery partnership today. 

We can’t think of anything better than educating other parents about the developmental stages of little ones and how they can choose toys that help kiddos master unique skills during each of these phases.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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