Linktree vs. Smartbio – Feature Comparison for Influencers and Creators
Which link-in-bio service works best for content creators?
There are many different services that allow you to create these landing pages. Today, we’ll be taking a look at two different companies; Linktree and Smartbio.
The link in your bio is one of the most important aspects of your social profile. “Check out the link in my bio” may be one of your most common phrases as an influencer. So, you want to make sure that link is memorable.
Back in the day, you used to have to update that link each time you had a newest blog post to share, or a sponsorship you needed to promote. This could be troublesome, time consuming, and confusing for your followers. But now, it is popular to have a personalized landing page in your link. A landing page is a single web page designed for one specific purpose. In this case, the purpose is an all-in-one link that showcases your social profiles, online shop, and more.
Founded in 2016, this link-in-bio service is by far the most popular. With over 30 million users, Linktree is almost synonymous with the phrase link-in-bio. The company has a large clientele, with major celebrities like Selena Gomez, who is one of the most followed accounts on the app. But is it the best service just because it is the most popular?
Linktree is easy to use and looks great on mobile and desktop.
Once you create an account, you can easily start to input your links.
All you need is an email and your Linktree username to get started.
You can click a category that best fits what your Linktree will be about.
Once you’re all signed up and you verify your email, you can start creating your page.
Simply enter the URL, and hit add.
You have no limit on the amount of links for your page, so add as many as you like or keep it simple with just the most important ones.
If you run a small business or an online shop, Linktree makes it easy to connect Paypal, Square, Spring, or other services so consumers can purchase products from your page without ever having to leave your site.
You can even see the analytics of these purchases, your conversion rate, and more when you upgrade to their premium plans.
With the free plan, you can still customize your page with limited themes, colors, and upload a header and profile picture as well. Below are some of the theme options to choose from.
You receive basic analytics on the free plan as well, including total site views, total clicks, and click-through rate.
Here’s what your final Linktree could look like, from Brooklyn and Bailey McKnight’s Linktree.
As you can see, these influencers kept it simple with limited links and a simple background. But on the advanced plans, you can also add animations or your own designs if you want to have more creativity.
How much do the advanced plans cost?
There are 3 pricing tiers to choose from. Starter, Pro, and Premium.
Starter is $5 USD a month and comes with more themes, buttons, and fonts. You can see all your clicks and views for 90 days, and spotlight links.
Pro is $9 USD a month and offers lifetime analytics, integrations with Mailchimp and Google Analytics, commerce analytics, and more. This is known as Linktree’s “VIP” plan.
Premium is $24 USD a month and is intended for businesses. You receive access to exclusive content, 1:1 support with a dedicated customer service manager, and promised response time in 4 hours or less.
For a more exhaustive list of features, you can visit Linktree’s pricing page here.
Smartbio is a link-in-bio service by Tailwind, a digital marketing company aimed at helping small businesses grow. Tailwind is used by companies such as Shopify, Serena and Lily, and Article. They have over one million users and are a Meta and Pinterest partner, so you know you can trust them with your links.
How does it work?
You can sign up directly with your Instagram account – no extra sign up required. One you allow them access to your account, you can start designing your landing page.
They will first ask you what type of account you’re running –
This way they can help you design the best possible link for your needs.
You will be introduced to their dashboard and offered their other marketing products, such as post scheduling and promoting.
If you need extra help with your Instagram marketing, this could be the service for you.
But once you claim your smart.bio link, you can start updating your landing page to be all about you.
It’s easy to input your links and add a title. You can have unlimited links, link to specific Instagram posts, and have access to limited analytics, such as total clicks, views, and click-through rate.
Below is an example of what your SmartBio could look like:
What other features does Smart.Bio have?
SmartBio is free forever, unlike most link-in-bio services. However, there are limited templates and customization features. Due to SmartBio being connected to its parent service Tailwind, you can pay for their premium plans if you want to use their more advanced services.
Your smartbio will update automatically whenever you post a new photo if you schedule posts with their services.
If you do wish to use their marketing services, you can choose between 3 pricing plans, or the free version.
The free version allows you to work with one Pinterest profile, an Instagram account, and a Facebook Page. You can make up to 20 posts per month on these accounts.
You have access to 20 post designs and 10 ghostwriter credits per month, which is an AI tool that can help you write promotional posts, emails, Instagram captions, and more.
This package includes your Smartbio custom link, as well as those basic analytics. The package is intended for one user and includes unlimited email contacts, with the ability to send up to 200 emails per month.
The Pro plan is $11.69 USD a month. You can make up to 100 posts per month on your accounts. Additionally, you have up to 200 post designs and 50 ghostwriter credits per month. The package is also designed for one user, not small businesses, and includes everything from the free version as well. You receive more advanced analytics on this subscription
The advanced plan is $17.99 USD a month and includes two Facebook profiles, Instagram accounts, and Pinterest pages. You can make up to 1000 posts per month per account, and have access to unlimited designs and 250 ghostwriting credits. This plan is designed for two users.
The Max plan is the most expensive plan at $35.99 USD a month. You can make 3 Facebook pages, Instagram accounts and Pinterst pages. You have no limit on your posts in this tier, as well as unlimited designs, and 500 ghostwriting credits. You can add up to 5 people on this plan, which is perfect for a small business.
So, which one is best for you?
If you plan on using SmartBio’s services via Tailwind, this could definitely be for you. But if you want to keep it simple, Linktree is a reliable option.
Which link-in-bio service will you use? Want us to talk about another link-in-bio alternative? Let us know down below.