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Importance Of Hashtags On TikTok


Importance Of Hashtags On TikTok

Hashtags are not a new concept to the world of social media. As a brand, it is important to create a hashtag strategy that includes a plan for TikTok. Not only can hashtags on TikTok increase your visibility and reach, hashtags can also be a great source for content ideas and future influencer collaborations.

Brands that are trying to grow their presence on TikTok need to have a hashtag game plan in place to be successful at building an audience. This article will discuss what TikTok hashtags are, the importance of using hashtags on TikTok, how to use hashtags to boost content, and how to use TikTok hashtags to land on a For You Page.


Hashtags, in general, are a # sign that is then followed by words or phrases. (For example: #influenceweekly). TikTok hashtags provide a user the ability to categorize their content based on the hashtags they use. In turn, it also makes it easier for users to find specific content based on the hashtag labels. TikTok users can simply click on a hashtag and view other content with the same label. You can even search #s on social platforms to discover content for a hashtag.

Importance Of Hashtags On TikTok

TikTok hashtags work in a similar fashion to how they do on other social platforms like Instagram, FaceBook, and Twitter. Hashtags on TikTok are a way for users and creators to build a community around interests via sharing content, joining conversations, and locating content for a specific topic. 


As a business, you may be wondering why it is important to use hashtags on TikTok. Here are the 3 most important reasons to use TikTok hashtags:

Importance Of Hashtags On TikTok
  1. Organic Reach and Followers

The number one reason it is important to use hashtags on TikTok is for additional reach of content beyond your followers. Hashtags increase the exposure of your content by categorizing it. Someone looking for a certain topic or following a hashtag will have the opportunity to view your posts even if they aren’t following your account. This can generate organic followers for your brand!

  1. Competitor Research

Hashtags are a great way for brands to check out what their competitors are doing. TikTok hashtags can give you insight into who they are targeting and also what they are promoting. They can also be used to assist you in deciding how to stand apart from your competition based on what they are sharing.

  1. Online Community

Hashtags on TikTok can also help a brand build an online community based on certain topics or products. Hashtags work to increase exposure to interested parties. Brands can more effectively engage with these communities and build brand awareness. Plus, hashtags make it possible to expand your reach to users who are following or finding a topic hashtag.


Trending hashtags on TikTok are constantly changing. You will want to check out the Discover page often to see what hashtags are on the rise in popularity. Although there isn’t one exact way to create a hashtag strategy to boost content, there are tips that will start you in the right direction.

Importance Of Hashtags On TikTok
  1. Find Related Hashtags

Notice which hashtags creators and competitors in your niche use on their most popular videos while you’re researching their posts. Make a list of relevant hashtags and add them to your captions.

Alternatively, you can use a TikTok hashtag generator tool to find trending hashtags in your content area.

For instance, if you’re a web design company, you’ll want to find hashtags like, 

#webdesign #webdeveloper #webdesigner

  1. Use a Mix of Trendy and Less Competitive Hashtags

Popular hashtags have the advantage of being found by a large number of people. It does, however, also mean that your content can be swallowed up and lost in the volume of posts.

If you exclusively utilize popular TikTok hashtags, your content may not be as visible to users. Your video can be easily overlooked.

To optimize your hashtag strategy, use a variation of less competitive hashtags with more prominent ones to balance your contents visibility out. To create the most exposure, use some hashtags with fewer views alongside trending and popular ones

  1. Develop Branded Hashtags

Tiktok is a relatively new platform, due to this there is untapped potential for brands to start trends, such as generating industry-specific hashtags.

You can create a hashtag for a social campaign and utilize it in all TikToks linked to the campaign. The hashtag page lets you keep track of campaigns performance.

Furthermore, you can create a hashtag for a product launch to raise awareness before it is ever released. Users will be excited about the product as a result before it even drops.

You can now encourage your followers to utilize your hashtag by offering them incentives such as discounted coupons or vouchers once you’ve created it.

  1. Use Shorter Words and Phrases

Make hashtags with simple spellings that are easy to remember and type. The more simple your hashtags appear, the more likely they are to be used.

It’s best if the hashtags are self-explanatory and brief. It must make an impression on the user quickly, as any variability may cause misunderstanding, resulting in lower usage.

  1. Create a Hashtag Challenge

Another benefit of using hashtags on TikTok is branded hashtag challenges. The theme of the competition can be anything, but the goal is for your firm to entice customers to post anything with your hashtag on it.

Users can be challenged to create content (such as a dance or a song) and tag it with your organization’s hashtag. These challenges are so popular on TikTok because they encourage people to collaborate and produce content.

Companies can benefit from a variety of tailored content series relevant to their brand as a result of the challenge.


Because TikTok is a hashtag-heavy platform, finding the right hashtags to use on TikTok might be difficult. Hashtags help other users identify your expertise as well as the contexts of your videos, it’s critical that you know the best TikTok hashtags.

Importance Of Hashtags On TikTok

Some of the most popular TikTok hashtags are as follows:

1. #foryou

2. #foryoupage

3. #fyp

4. #duet

5. #tiktok 

6. #viral

7. #trending 

8. #fypchallenge

9. #comedy

Although the list contains the most popular TikTok hashtags, it does not necessarily mean that they are appropriate for your company. It’s crucial to keep in mind that the best TikTok hashtags are those that align with your industry and brand.


Using TikTok hashtags is a smart strategy that can help you build a strong social media presence while also providing a number of advantages. You must recognize the trend and observe what your competitors are doing to get new customers. With a little forethought, your business will be able to build new communities that will eventually turn into leads.

Interested to learn more about the hashtag game on social platforms? Check out these articles!

6 Ways to Find Trending Hashtags on Instagram

How Does the TikTok Algorithm Work?

karina gandola

Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.

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