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How Does TikTok Work


How Does TikTok Work?

How TikTok Works

TikTok is a popular app for people to upload and share videos. In this article, we’ll go over some of the basics, like setting up an account and navigating through the app all the way through editing videos by using some of its most popular editing features to answer questions such as “How does TikTok work?” and “What is TikTok used for.”

The rise of TikTok is unstoppable. The video-sharing app is a social media phenomenon that has grown exponentially in the last few years. The app was downloaded over 2 billion times and now attracts over 1 billion global active users! This social media giant isn’t just a fad anymore – it’s here to stay! There’s no way you can ignore this powerful tool – so get on board with Tik Tok today for your chance at success tomorrow.

When you first get started with TikTok, it can be tough to know where and how best to make your video. We’ve got all the tips for getting started in this article!

What is TikTok and How Does It Work?

TikTok is a social media app that allows users to create and share videos. These short films can be between 5 seconds up to 3 minutes in length. With the use of a massive music library, various fun effects, and filters, users can easily put together their own little movies in just a few minutes. TikTok has become a new social media sensation. This short video app is comparable to others such as Vine and Dubsmash, but it’s taken off in an entirely different way! 

Many creators use this app to make short videos of themselves dancing or lip-syncing by leveraging the vast catalogs of sound effects and music snippets. But with an untold number of videos, there is plenty to discover. There’s an entire world of videos out there just waiting to be discovered. Whether you’re looking for DIY and craft tutorials, comedic sketch episodes, or anything else that can be put into a short video format, the platform has videos for anything you could imagine.

With such a vast video library, TikTok has become a go-to app for people who want to make fun videos from their everyday lives. But it’s not just about the cool effects and easy editing. Beyond the joy of quickly shooting and putting together videos from your phone, what makes this app even more irresistible is the algorithm that finds the content you’ll love. The For You page on TikTok is a personalized playlist of endless content from other users that caters exclusively to your interests! As time goes by, the app gets smarter about what you like using its finely tuned algorithm and adjusts the content to your preferences.

However, TikTok is not only an excellent platform to build buzz on but also has incredible staying power with Gen Z. With songs going viral and celebrities being born every day from the app’s popularity, it will continue to be a powerful force for marketing! With over one billion monthly active users, 63% of which are between the ages of 10-29, it’s no wonder TikTok has become so popular for social media marketing as well.

TikTok’s predecessor,, was launched in 2014 by Chinese entrepreneurs Alex Zhu and Luyu Yang. It was then acquired by ByteDance Corporation, who folded the service’s functionality into their own app one year later.

Since then, TikTok has been gaining popularity throughout the years. By 2018, it surpassed other huge social media apps like Instagram, Facebook, YouTube, and Snapchat with monthly installs in the United States. 

The app has been controversial for its security and privacy concerns. But people are still using it in masses. Whether you love or hate the app, it’s clear that millions worldwide have found a use for this innovative social media platform, so here’s how you can join on the hype too!

Getting Started In TikTok

Now that you know what TikTok is and discovered the massive marketing behind the app, you might be interested in creating your own content. For that, you first need to create an account on TikTok!

Creating an account

  1. Download the TikTok app from Google Play or the App Store depending on your device.
  2. Open the app.
  3. Tap on the Profile icon in the bottom right corner of your screen.
  4. Choose whichever method of signing up you want.

Your TikTok profile is ready to go!

Setting up your profile

Adding a profile photo

Branding yourself with a profile picture is important because it shows who you are and what kind of person is behind your account. You can use one that features an image of yourself or create a logo specifically for this purpose, so make sure it reflects well on your content.

To add or change a profile photo:

  1. Open the app.
  2. Tap on the Profile icon in the bottom right.
  3. Tap Edit Profile.
  4. Tap Change Photo.
  5. Now select Take a photo or Upload photo if you want to choose one from your gallery.
  6. Make sure the photo is at least 20×20 pixels.

Changing your username

Having a good username is essential when you want people to find and follow your account on TikTok. A general rule of thumb for choosing an effective name would be: avoid changing it unless there’s no other option, and you are sure this change will benefit your account!

However, if you really need to change your username you can easily do that by following these steps:

  1. Tap Profile in the bottom right.
  2. Tap Edit profile.
  3. Enter your new username.

Remember that you can only change your username once every 30 days. Changing your username will also cause you to lose your verification if you have a verified account. In that case, you can contact Support for help.

Linking another social media account

Keeping your social media sites connected is an important part of content marketing. This way, when you post something on one platform, it will be easily found by all your followers.

To add a social media account to a TikTok profile:

  1. Tap Profile in the bottom right.
  2. Tap Edit profile.
  3. Select Add Instagram to your profile or Add YouTube to your profile to link your social media accounts to your TikTok profile.

Navigating Through TikTok App

TikTok is a place where you can be overwhelmed by the plethora of content on your screen. But don’t worry because the five icons across the app’s bottom will help take some stress off!


If you want to watch TikTok content from other users, simply tap on the Home icon and enjoy a stream of their latest uploads. In the For You tab, you can find fresh new material generated algorithmically by the app based on your taste! Or swipe over to the Following tab, where you can find content created exclusively by the accounts you follow.


Want to know what your friends are doing? The Friends tab lets you see what your friends on TikTok are up to. You can find the newest posts from accounts that follow you back to keep up to date with their content.


Go to the Create tan by pressing the plus button at the bottom to access the recording screen and create new content on TikTok.


Here, you’ll find all the notifications that have something to do with your TikTok account. You can see who has followed your account, liked one of your posts, or left a comment on your video. From here, you can also message your TikTok friends and share your favorite videos with them.


The profile icon will take you to your personal page. On your profile, you’ll find the pages that follow you and also the ones which you follow. You can also see all of the videos which you have created and shared on TikTok. 

The app has an easy-to-use interface with plenty of options for customization. You can find your account settings and video privacy menu by tapping the three lines icon in the top right. You can even access your analytics by accessing Creators Tools if you want to understand how people view and engage with your content!

Creating Your First Video

Creating and setting up a TikTok account is only the very first step to your success on the platform. Now it’s time to get creative with your social media content! With so many different ways of sharing on TikTok, you can create an endless stream of high-quality material. And don’t worry-it’s easy and fun too.

  1. After successfully creating and setting up your account, tap the + symbol at the bottom of your screen to create your very first TikTok video.
  2. It’s time to start your video! You can choose from different editing tools available on your screen to put together perfect videos. You’ll be able to choose from a variety of features like beauty filters, speeding up or slowing down the footage, applying effects, and even setting up self-shots with timers!
  3. You can add music and sound clips to your video from the Add sound button at the top of your screen.
  4. Video time! You can now start recording your video by holding the red button at the bottom of the screen or taking a picture by tapping it. There is also an option to upload content you have previously recorded on your phone by tapping the Upload button at the bottom right corner. 
  5. Once you have filmed everything for your TikTok, tap the checkmark icon to proceed further with your video.
  6. Now you will be able to further edit your video by adding additional filters, text, stickers, music, and more.
  7. When you’re satisfied with the results, click Next to add a description to your video. Here you can also add hashtags, tag people, or change the different privacy settings for your video.
  8. Tap Post to post your very first video on TikTok!

Wrap Up

The popularity of TikTok is undeniable. The app has quickly become one of the most popular mobile devices, with its interactive and entertaining features that keep you entertained for hours on end!

TikTok is an app that has seen massive demand in the last few years. More and more people are getting interested in the popular video-sharing app and are trying to understand how TikTok works. It also holds the potential to become another great marketing and social networking platform. Still, it will be interesting to see how creators and brands can monetize this opportunity while maintaining the current popularity and success rate of the app!

karina gandola

Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.

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