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How Does TikTok Pay Its Creators


How Does TikTok Pay Its Creators?

Social media platforms are being used by content creators to improve their earning potential and audience numbers. Among creators, TikTok emerged as a successful instrument for gaining fans and reaching a wide audience. With both in mind, TikTok has developed strategies for content creators to profit.

As the multibillion-dollar content creation industry shifts toward monetary compensation from platforms, the days of content creators being compensated with cosmetics and freebies may come to an end.

In the past, content producers had to strike out on their own to establish business relationships with brands in order to support themselves as creators. Platforms are now paying influencers to produce content and boost viewer engagement, whether it’s through pushing users to utilize Instagram’s Reels feature or TikTok’s LIVE stream. Have a look at this article that tackles on how does TikTok Pay Its Creators.

How Does TikTok Pay Its Creators?

Including content creators as a piece of the financial pie is accomplished via creator funds. Some websites offer tipping or subscription services that allow creators to make money, though not always directly through the platform.


The platform’s higher level membership, known as the “creator account,” provides extra assistance for creators. While “ordinary” users have access to all the tools they require to generate their 15 second clips within the app, more active users, businesses, and individuals looking to earn a living off of TikTok videos may require further assistance.

A TikTok creator account is essentially an upgrade from a pro account. There is no cost for this upgrade for those who already had a pro account. Additionally, it’s the cause of some users’ pro accounts switching over automatically./’

How Does TikTok Pay Its Creators?

For this transition, it didn’t matter how many followers you had as long as you had a pro account. It’s crucial to remember that once your account is changed to a creator account, anyone using the app or not can read your material.

The creator fund and the question-and-answer upgrade are two of the most powerful benefits of a creator account. Users can interact with their followers more effectively thanks to the question and answer enhancement. In addition, the creator fund enables users to make money from their videos. A creator fund user must meet the requirements outlined on the official website in order to be eligible.


There are several options to get paid on TikTok, regardless of whether you’re the next TikTok superstar or a micro influencer. Keep reading if the idea of getting compensated for clips you make and post anyway appeals to you. 

Here are some of the top avenues to start earning on TikTok as a creator:

  1. Creator Fund

You need to have some traction before applying to the Creator Fund. To be considered for the opportunity, you must have at least 10,000 followers and 100,000 video views in the previous 30 days. Additionally, you must be at least 18 years old and reside in one of the following countries: Spain, France, Germany, Italy, or the United Kingdom.

TikTok is evasive about the precise formula used to determine the payments, stating many factors such as page views and engagement determine the compensation.

  1. Creator Marketplace

TikTok’s Creator Marketplace connects marketers with creators for sponsored campaigns or sponsorship opportunities. Brands may use the marketplace to find creators and get in touch with them directly for paid collaborations.

If a brand wishes to work with you, you’ll get a notification with the campaign and contract in your inbox. If you decide to accept the invitation, you can talk about the campaign’s specifics using the marketplace tool. These details include the campaign’s concept, video requirements, the brand’s desired look and feel — in other words, everything else that needs to be worked out before you can create what is essentially an ad. Payment must be negotiated outside of the app since TikTok does not presently support these types of transactions.

  1. Influencer Marketing

Developing a devoted following, no matter how meager, shows that others respect and pay attention to you. Brands also seek out creators with that level of impact. You can work directly with brands for sponsored posts, product reviews, account takeovers, product mentions, or to have a song played over your video if you are not a member of TikTok’s Creator Marketplace. This is a trending method for record labels and musicians to promote new music. Just be sure to disclose any financial incentives and to be open and honest about your ties with sponsors.

How Does TikTok Pay Its Creators?
  1. Selling Merch

Since TikTok stated that creators will now be able to sell goods within the app, ecommerce has played a significant part on the platform. However, you need a lot of followers to make any real money doing this. Adding a link to whichever third-party selling platform you use, such as Shopify or Etsy, on your profile makes it rather simple to sell your merchandise. There’s also the opportunity to drive traffic from TikTok to other apps you are monetizing such as YouTube or Instagram.


TikTok celebrities take advantage of their fan base to earn money by promoting other businesses and peddling their own goods. Everything relies on how well-liked you are and who your audience is.

A TikToker may make between $100,000 and $250,000 for a branded video, with celebrities making up to $500,000 each post, according to Forbes. Your profits are based on your engagement rate, or how frequently viewers interact with your account and like and comment on your brief clips, as well as how many TikTok followers you have.

A list of the Top 5 highest-earning creators on TikTok according to Forbes:

  1. Charli D’Amelio ($17.5 M)

18-year-old Charli D’Amelio is the top earner on TikTok with an astounding $17.5 M in earnings. As a beginning competitive dancer, Charli gained popularity on the platform with her dance vids. She has massive license agreements with several well-known companies, like Hollister, Procter & Gamble, and Dunkin Donuts, and she has a remarkable 141.4 M followers. Alongside her sister Dixie, they star on their own Hulu sitcom and Snapchat limited series.


♬ original sound – Lydia
  1. Dixie D’Amelio ($10 M)

Dixie and Charli, her younger sister, frequently work together and have similar career choices. Although Dixie’s profits are overshadowed by Charli’s, as is her fan base (Dixie has 57.3 M), Dixie is paving her own path in the pop music industry. Prior to the release of her second single, which featured rapper Wiz Khalifa, she was signed by HitCo Entertainment and released her debut single in 2020.

@dixiedamelio #duet with @charlidamelio ♬ Someone to Blame – Dixie
  1. Addison Rae ($8.5 M)

One of the original TikTokers is Addison Rae Easterling, better known by the handle addisonre. As a former competitive dancer, she began by posting quick dance videos on TikTok. Addison Rae has 5.6 B likes and 87.8 M followers on Instagram. Addison Rae used her success on TikTok to launch her own cosmetics business, Item Beauty, and score a lead role in “He’s All That.”


♬ original sound – Ian Asher
  1. Bella Poarch ($5 M)

With 90 M followers, Bella Poarch is one of TikTok’s highest-earning celebrities and seemingly appeared out of nowhere. She has shot up to fourth position in terms of followers. According to Forbes, she is a former Navy veteran who worked as a helicopter technician. It was a 2020 lip-synch video that propelled her into the TikTok elite. Poarch has since debuted her own single and done campaigns for brands including Google, Prada, and Tinder.



♬ Dolls – Bella Poarch
  1. Josh Richards ($5 M)

The list of highest-earning TikTok accounts includes just one male, Josh Richards. Josh entertains his 25.6 M followers with dancing and lip-syncing videos, but he’s also a successful businessman. At the age of 18, he co-founded the talent management company Talent X, started the energy drink company Ani Energy, and worked as an officer at the TikTok rival Triller. Along with co-hosting the Barstool Sports podcast with Dave Portnoy, the creator of the Barstool Sports website, he also launched a venture capital firm called Animal Capital.


♬ Good Looking – Sped Up – Suki Waterhouse


You can take actions to increase the number of your TikTok followers. However, there is a catch: while the methods are straightforward, achieving high-earner status takes time. Increasing your TikTok audience requires persistence, patience, and work. Take into account these suggestions to increase your TikTok revenue potential and gain more followers.

  • Find A Niche

Determine who might enjoy your short videos based on your hobbies, skills, and personality. Don’t be too broad because the platform has a lot of competitors. If you concentrate on a narrower, more specialized area, your chances of gaining a following will be higher.

  • Use Trending And Relevant Hashtags

Check out popular TikToks to discover how they include hashtags into their videos, and attempt to join a trend as soon as it starts. Never omit this step—hashtags are essential, particularly when participating in challenges.

  • Use A Popular Song Or Sound

Include the same music or sound effects as the most watched videos on the platform. Videos with well-known songs can receive billions of views on TikTok. Sometimes all it takes to go viral is your cool, inventive, or humorous performance set to a hit song.

  • Post Videos Consistently And Often

Post videos frequently to keep your audience interested. It’s up to you to create a timetable you can stick to; just be sure to consistently publish new footage so your profile doesn’t appear to be dormant. If you’re concerned that your schedule may become too hectic to publish frequently, think about blocking out a few hours each week to make a batch of quick videos that you can upload later.

  • Share Your Videos On Social Media And Link Your Profile

One of the simplest ways to increase views rapidly is to do this! Your followers might not be aware that you use TikTok . To spread your content to a larger audience, link the videos to your other social media sites like Instagram, Twitter, or Facebook. So that people can easily follow your account, include a link to your TikTok profile in the description.

  • Engage With Your Audience

Your ability to produce videos that elicit a response from your audience is demonstrated to advertisers by maintaining an active profile. Don’t forget to interact with your followers once you’re consistently producing original content tailored to your particular area. Run challenges, invite your audience to tag friends in the comments, and make sure to respond to any remarks in order to keep the dialogue flowing.


Monetary success with content creation on TikTok depends on the creator’s talent, strategy, and connections. Still, it can be a worthwhile endeavor if you put in the time and effort to produce high-quality content and are able to figure out the best way to promote yourself and your work on TikTok. The key is being consistent—if your content is regular, you’ll keep your fans engaged and improve your chances of monetizing your efforts.

karina gandola

Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.

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