How TikTok Shops Work
When TikTok launched its new in-app shopping experience, it quickly became one of the most popular features on offer. Find out how you can set up your own successful in-app shop and learn more about TikTok shopping.
The popularity of TikTok has been absolutely incredible. It started out as just an oddball social platform for people who want to share their talent of dancing and lip-syncing, but now it’s become one of the most popular video-sharing platforms.
With such popularity, it’s clear that TikTok is a powerful marketing tool for both brands and creators. The new feature, Shopping on TikTok, allows you to sell your products through the app with little effort!
In an effort to use that immense marketing power and increase the convenience of selling products on TikTok, they introduced their new Shopping feature, which allows you to make quick sales with minimal hassle. With this move, TikTok has joined the social commerce parade alongside Facebook, Pinterest, and Instagram to provide a streamlined in-app product selling experience for eCommerce businesses.
With these new tools and more people than ever before using TikTok, it’s a great way to expand your business and reach new customers. This blog will teach you how exactly to do that by optimizing the TikTok shopping experience on this social media platform!
What are TikTok shops?
TikTok is turning into a veritable gold mine for eCommerce stores with the new TikTok Shopping feature. The innovative service provides all your favorite brands to get online sales in front of young consumers who are increasingly moving away from traditional media channels toward social networks.
The TikTok shopping feature allows you to shop for products without opening a browser! A whole new way of shopping on the app enables businesses to capitalize on this innovative idea by giving their customers access from within TikTok.
It’s easy to start selling your products on TikTok! You will not only be able to show off all your goods but also help customers find whatever they might need a lot easier.
When you set up TikTok shopping, you will have an entire tab for all of your products. It will be like having your own personal shop, which can be accessed through a bag icon. Customers can browse through and select products within the app before buying them online or transferring their selection for quick purchase!
Who can use TikTok shops?
The TikTok shop feature is only available to Shopify merchants with a business account. Initially, it was only offered in the United States and the UK but later expanded to Canadian as well. However, TikTok shopping has since expanded on a broader scale to include more locations.
In order to join in on the fun, as already mentioned, you first need a business account on TikTok. To set up a business profile, you will need to follow these steps:
- Go to Google play market or the App Store and download the TikTok app.
- Create a new account using your email or sign up via your Google, Facebook, and Twitter accounts.
- Tap the Profile icon in the bottom left corner of the screen.
- In the top right, tap the three lines and go to Settings and privacy.
- Choose Manage account and tap Switch To Business Account.
- Now you can choose a relevant category for your business as well as add a website or email address to your profile.
Now that your TikTok business account is set up, you are ready to use the shopping feature of the app!
Tips for creating a successful TikTok shop
With TikTok Shopping, you have access to a powerful online retail and marketing tool. However, to be successful at using the feature, follow these steps:
Make sure your product catalog on TikTok is optimized
When you’re ready to start building your storefront on TikTok, the shopping tab is where all of this will take place. Customers will be coming here first for a taste of what’s new, so it’s important that they’re impressed from their first impression!
Ensure your TikTok store is optimized and features high-quality images of what you’re offering so people can easily recognize you and your products. Keep the style consistent with other branding initiatives across your other social media platforms, so customers will know exactly what they are buying!
Product titles should be catchy and include the most important details about your product. The descriptions can contain more information. Take full advantage of the space you have to describe your product with as many details and links as possible. But make sure it is clear enough for viewers to understand what they will get by buying your items.
Inform your followers
TikTok is a great way to get your fans and followers involved in the process of finding products that they may be interested in. So don’t wait for them! Shout out about your TikTok store and point your audience towards them by creating a couple of TikTok videos dedicated to your new addition.
Do promotions for your products
Don’t be shy! There’s no reason not to promote your products when you have a shop on TikTok! Show off what makes them so great by mentioning your products in some of your videos now and then. In fact, it’s a smart marketing strategy for any business looking to expand its customer base!
Give your customers a reason to buy from you by adding some humor in product mentions. You can be creative and innovative to attract people to your brand and products.
Use Influencer marketing
Creative direction is hard work! If you don’t know the ins and outs of what makes someone tick on social media. In that case, it might be best for your company if they find someone who does, especially when there are high stakes involved in promoting products or services with an audience that thrives off creativity-driven content.
TikTok influencers are a great way to reach new audiences in an engaging and authentic manner. Finding the right creator for your brand is essential, as they need not only to like your brand but also to feel compatible with what it stands for!
How does the TikTok shop work?
TikTok Shopping allows you to tag products in your videos and then refer people who watch the video directly to purchasing those items. If they like what they see, it’s easy for them to learn more about the product and complete their purchase through either an online storefront or directly within TikTok.
If you’re at the other end of this transaction and want to shop on TikTok as a user, then here is how it works:
- Open the TikTok app on your smartphone and log into yout TikTok account.
- Go to the store of the product which you want to buy.
- After finding the shop, you can click on the Shop icon, which looks like a bag on your Profile page.
- If you click on that bag icon, you can find all the products of that store.
- Choose whichever item you want to buy by going through the listings.
- Once you know which product you want to buy, simply clock on the Buy Now button, which is located in the lower right corner.
- Now on the Order Summary page, you need to fill in your address along with some details about the product like color and number of items.
- Choose a payment method and follow the instructions to complete your transaction.
- Now all you have to do is wait for your order to be delivered to your address.
What is TikTok live-streaming shopping and how does it work?
Hooray for live streaming! TikTok’s new feature also allows you to shop from your favorite retailers while they’re live on video! The unique eCommerce experience will allow you to purchase items directly from live videos from online retailers on TikTok with just a few clicks.
Hooray for live streaming! TikTok’s new feature also allows you to shop from your favorite retailers while they’re live on video! With just a few clicks, the unique eCommerce experience will allow you to purchase items directly from live videos from online retailers on TikTok.
This new shopping method on social media has a few similarities with Instagram and Facebook shopping features, except for the unique aspect that can only be applied and delivered through TikTok and its content.
The new feature means that when you are watching a TikTok video, pop-up pins will appear related to the products being shown on screen. You can tap these pop-ups and add the items directly into your cart, which will then take you straight over for check out, where you only need to enter your payment and delivery details.
However, you don’t have to make your purchase immediately. Users can also wait until the live event is completed and click on the shopping cart pin to browse through all the items which were featured in that particular promotion. They will then be able to choose which products they want, without any other obligations or commitments!
TikTok’s influence on social media is already shaping the shopping experience. Their interactive and entertaining nature makes them perfect for generating unparalleled engagement with your customers, which will help you build up a loyal following that may spend more than others!
The app is set to become one of the most disruptive features for eCommerce businesses as it offers consumers unique ways of interacting with brands through videos they create themselves or following others who share content on their behalf!
To get started on the right foot, it’s important to have a strategy for how you will promote your products. TikTok is a great place to start if you want your social commerce game on point so make sure you choose the right strategy. The platform requires creativity, engagement, and consistency – so make sure that the content you put out matches these standards so you can hit the social media marketing jackpot!