For Love and Lemons is a popular clothing brand with a primary focus on feminine patterns and cuts, trendy dresses, and an insanely beautiful lingerie collection that should be a staple in every girl’s wardrobe.
If you’re a massive fan of For Love and Lemons and would love the opportunity to collaborate with the brand, then you’ve come to the right place.
In this article, we’ll be covering exactly how you can approach the company for a sponsorship deal, the brand’s affiliate program, and much more. So stay tuned for all the details.
What is For Love & Lemons?
For Love and Lemons brand story began way back in 1996 in a small town in Wyoming where Gillian Rose Kern and Laura Hall would set up a lemonade stand in their local community. The two founders became childhood friends at the mere age of eleven and found common ground in their passion for fashion.
Nowadays the brand no longer sells freshly squeezed lemonade and instead focuses on lingerie, dresses, knitwear, swimwear, and pretty much all other types of clothing you can think of. Yet, even though their business has evolved over the years, Laura and Gillian state that they still run their operations with the same principles they had decades ago, camaraderie, love, and compassion.
Their clothing tells a story of an unafraid muse who is ready to pave their own way and not afraid of taking risks thanks to their love for adventure.
For Love and Lemons is founded by females, and the team is women-centric, boasting a broad array of dreamers who collaborate thanks to their joint vision for curiosity, innovation, and fearlessness in all aspects of the business.
The company founders state on their website that they have a lot of pride in their work, and try to intentionally create every single design.
They may be a small team but in their eyes, they are a talented group of creatives who are dedicated to providing their customers with incredible designs and visuals to match.
When it comes down to it, For Love & Lemons is a story of friendship that spans decades. It’s clear to see that the brand is focused on putting its all into each collection they launch, from handpicked prints to the details in every last stitch. And this is the main reason that the company has become so popular.
Over the last few years, For Love & Lemons has taken steps toward becoming more sustainable, and during 2020 they officially set out and published the plans they’ve put in place as a company to reach these goals.
In a true For Love & Lemons fashion they state that they are far from perfect, but invite their customers to take the journey to a more sustainable future with them. This is an admirable stand for a brand to take, being so open and honest about business operations can backfire, but in their case, it’s worked wonderfully.
For Love & Lemons can be found in stockists nationwide and online. For example, some of the retail stores that carry For Love & Lemons include Free People, DollsKill, and Revolve.
For Love & Lemons A-List Celeb Endorsements
One of the main reasons For Love & Lemons has blown up over the last few years is thanks to A-list celebs endorsing the brand.
When it comes to celeb endorsement you really can get much bigger than Kim K. The star has been photographed on many occasions wearing For Love & Lemons bodysuits, and other memorable pieces. The only problem being is that because Kim Kardashian has such a massive following when the celeb is spotted wearing the brand’s pieces they tend to sell out fast – and we mean fast!
It’s not really a negative for the brand, but for consumers who see the pics and want to get in on the action, it can become a bit frustrating.
Next up, Kim K’s younger sibling, Kylie Jenner also shared photos of herself at the Coachella festival to her Instagram wearing some of For Love & Lemons pieces.
Other celebs that have been spotted wearing For Love & Lemons include Kelly Brook, an English model and actress, Taylor Swift, and Ellie Goulding.
Ellie Goulding was also invited to For Love & Lemons Los Angeles studio where she tried on and took home a variety of outfits.
Nevertheless, even though For Love & Lemons has a celebrity following that loves the brand and is always seen wearing the latest collections, the price point has remained very accessible. The main reason for this is because it’s clear that their target audience isn’t the rich and famous, it’s the fearless female who’s paving her own way in fashion and in life.
How to partner with For Love & Lemons
So I’m sure that by this point you’re ready to find out all the info regarding ways you can collab with For Love & Lemons.
According to content creators who have partnered with For Love & Lemons, brand ambassadors and influencers are headhunted by a company representative. But, if you’re interested in pitching For Love & Lemons then you can email them via the info they provide on their contact page.
When it comes down to it though, the main difference between signing an influencer deal and being an affiliate is free goodies and the one-time or recurring payment for sponsored posts.
If you’re a micro-influencer or someone who just wants to create user-generated content for the brand, then you’ll most likely have to purchase the products you want to create content about.
For Love & Lemons has an affiliate program that offers great perks, including commission earnings on all sales.
Each application is reviewed by team members which means that it may take a few days before you get a response. But don’t worry, good things take time!
How to promote For Love & Lemons products as an influencer and make money
By becoming a For Love & Lemons affiliate partner you can follow the brand’s ethos and pave your own way as a content creator. Thanks to the commission structure and rewards you’ll be able to create an extra source of income for yourself. This can help you to follow your passions and focus your efforts on content creation full-time.
You can leverage the brand’s timeless designs paired with their accessible price points to create a buzz online and make sales.
Here are some awesome ways influencers are using social media to promote For Love & Lemons products:
How Influencers Promote For Love & Lemons on Tik Tok
To kick things off on our TikTok roundup we’ve got Georgiabergerr a content creator who loves to share her fashion finds and hauls on TikTok.
In her For Love & Lemons video, she can be seen trying on different dresses and outfits from the brand. The TikTok is filmed in a haul style and is paired with a trending sound for added reach.
Here we have Indiekelly a lifestyle content creator with 51 thousand followers on TikTok alone.
In her For Love & Lemons video she can be seen showing off one of the brand’s intricate corsets, captioning the video “the most beautiful corset”. She also tags the brand for extra exposure, this is a great strategy if you’re wanting to catch a company’s attention online.
Lastly, we’ve got mackenziepallante a micro-influencer who is obsessed with Barbie movies, dolls, sewing, and fashion.
In her video, she shares For Love & Lemons collaboration pieces with Victoria’s Secret. The beautiful lingerie is placed on a great pink and floral backdrop which adds an extra layer of femininity and displays the products really well.
How Influencers Promote For Love & Lemons on Instagram
For our Instagram examples, we’ve decided to highlight some of the creator’s content that has recently been shared by the brand to their main social media account.
First up we’ve got sohniahmed a famous model and influencer with over 300 thousand followers on Instagram.
Her new years IG reel was shared by For Love & Lemons. She’s seen strutting her stuff with her bestie while wearing some of the brand’s items.
Next up we’ve got pursenboots, a fashion influencer with 110 thousand followers on Instagram.
Ashley’s recent For Love & Lemons post was shared by the brand. She can be seen showcasing the Heart Bloom Underwire Bra in the form of a static image post. This is a great way to shoot intricate pieces of clothing because it allows the viewer to focus on the item instead of other distractions that can appear in photos or backdrops.
Lastly, we’ve got Maddy Crum a gamer and influencer with a whopping 710 thousand followers on Instagram. She shares everything from lifestyle to beauty, and candid shots of herself modeling her favorite brands.
In her For Love & Lemons reel she can be seen sporting some of the brand’s latest collection while she’s in a parking lot with a friend.
How Influencers Promote For Love & Lemons on Youtube
When it comes to Youtube clothing hauls are the way to go!
First up we’ve got Naomi Shiga a content creator from a small city called Macau. On her channel, she shares new fashion items, new trends, how to style, and hauls.
Naomi filmed a For Love & Lemons haul where she showcased different outfits to her audience. In her video, she discusses how she’s disappointed with some of the items.
This is a good example of always being true to yourself and authentic with your audience. It may seem daunting, but it will most definitely pay off!
Here we’ve got Sidney Tilton a content creator with 8 thousand subscribers on Youtube.
Her For Love & Lemons haul is part of a lifestyle vlog where Sidney is spending 24 hours in Los Angeles.
Lastly, we’ve got Jasmine Alleva a content creator born and raised in Alaska who currently lives in beautiful Los Angeles, California. Her YT mainly consists of travel vlogs, workout routines, and other lifestyle-related content.
In Jasmine’s For Love & Lemons she shares a nightwear haul with her audience, where she tries on and discusses each piece with her subscribers.
Becoming a For Love & Lemons brand ambassador and being accepted into their exclusive affiliate program could be a great opportunity to consider if you’re a content creator within the fashion and lifestyle niche.
So what are you waiting for?!