When brands and creators post on social media, they often have one primary goal in mind: enhance the experience of the users who interact with their posts. This creates a domino effect leading to better engagement, click-through rates, and conversions. 

Since images and videos are the most memorable and tend to stay on people’s minds longer, brands and creators often pull out all the stops and create high-quality visually appealing content. 

But the one thing that most of them still get wrong? Using the same image sizes across different platforms which tends to make the posts not-so-appealing after all. That’s why we put together this comprehensive guide to the optimal image (and video) sizes for all social media platforms!

Why is it Important To Get Your Social Media Image Sizes Right? 

Each social media platform has its own preferences when it comes to images and videos. Even within the same social network, the sizes for different types of posts vary. And here’s why it’s so important to use the recommended sizes for social media images and videos:

• Your posts look more professional and polished
• Your posts don’t end up being pixelated, cropped, or awkwardly stretched to fit the optimal image size
• Your posts become more visually appealing, driving up your engagement 

Before we dive into the nitty-gritty of social media image sizes for each platform in detail, here’s a quick cheat sheet of dimensions for the most commonly used post types.

Social Media Image Size Cheat Sheet

Compare the size differences between image dimensions for different social media platforms at a glance. All the dimensions are in pixels.

Ready to look at the dimensions for each platform in detail? Before you do, don’t forget that images look different on a desktop and a smartphone.

Facebook Image and Video Sizes

It may seem like Facebook is often overshadowed by newer and shinier platforms, but it still remains one of the most important avenues for marketing. It’s also one of the biggest social media networks with over 3 billion active users! 

Let’s look at dimensions for Facebook’s posts. If you use the wrong image sizes, Facebook crops your creatives instead of stretching them.

Facebook Profile Picture 

• Recommended image size: 320 x 320 pixels 
• Display size: 170 x 170 pixels on desktop, 128 x 128 pixels on smartphones
• Minimum file size: 180 x 60 pixels
• Aspect ratio: 1:1
• Recommended file types: PNG, JPG
• Notes: Profile pictures are cropped to a circle, so make sure any text is bang in the middle. 

Facebook Cover Photo

• Recommended image size: 851 x 315 pixels
• Display size: 820 x 312 pixels on desktop, 640 x 360 pixels on smartphones
• Minimum file size: 400 x 150 pixels
• Aspect ratio: 16:9
• Maximum file size: 100 kb
• Recommended file types: PNG, JPG
• Notes: Your profile picture will partially overlap your cover photo on the left side.

Facebook Stories

• Recommended image size: 1080 x 1920 pixels
• Minimum file size: Width should be smaller than 500 pixels
• Aspect ratio: 9:16
• Notes: Leave 14% (around 250 pixels) of the top and bottom text free so that your CTA isn’t obscured by your brand name or buttons. 

Facebook Ads

Other Facebook Image Sizes

• Shared image: 1080 x 1350 pixels
• Shared link:  1080 x 1350 pixels
• Event cover photo: 1200 x 628 pixels
• Group cover photo: 1640 x 856 pixels

Instagram Image and Video Sizes

Also owned by Meta, Instagram has 1.4 billion active users. Here are the platform’s image sizes. 

Instagram Profile Picture

• Recommended image size: 320 x 320 pixels
• Display size: 110 x 100 pixels
• Aspect ratio: 1:1, 4:5
• Notes: The profile picture is cropped into a circle, so include all the important information in the middle. 

Instagram Feed Photos

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Aspect ratio: Between 1.91:1 and 4:5
• Maximum file size: 8 mb
• Notes: Carousel images and feed ads follow the same sizes.

Instagram Stories and Reels

• Recommended image size: 1080 x 1920 pixels
• Minimum size: 150 x 150
• Aspect ratio: 9:16
• Notes: Reels appear with a 1:1 ratio in your profile feed, but with a 4:5 ratio on the home page. Leave the top 14% (around 250 pixels) of your story or reel text-free, so that your username doesn’t obscure the text.

When someone visits your profile on Instagram, they will be able to glance at the thumbnails of all your posts. These thumbnails will be displayed at 161 x 161 pixels with a feed aspect ratio of 1:1, but the recommended upload size is 1080 pixels wide. 

TikTok Image and Video Sizes

With over 1 billion active users, TikTok is a favorite among the younger generations. Here are the ideal image and video sizes for this platform. 

TikTok Profile Picture

• Recommended image size: 200 x 200 pixels
• Minimum size: 20 x 20 pixels
• Recommended file type: PNG, JPG, or GIF

TikTok Videos

• Recommended video size: 1080 x 1920 (portrait) or 1920 x 1080 (landscape)
• Aspect ratio: 9:16 for vertical videos, 16:9 for horizontal videos
• Maximum file size: 72 mb for Android users, 278.6 mb for iOS users
• Recommended video formats: MP4 or MOV
• Maximum video length: 3 minutes when recorded in-app, 10 minutes when uploaded from an external source
• Frame rate: 23-60 fps

TikTok Feed Ads (Video)

• Recommended video size: 540 x 960 pixels, 640 x 640 pixels, 960 x 540 pixels
• Aspect ratio: 9:16, 1:1, or 16:9
• Maximum file size: Up to 500 mb
• Recommended video formats: MP4, MOV, AVI, MPEG, 3PG
• Maximum video length: Between 5 and 60 seconds
• Frame rate: 23-60 fps

X (Twitter) Image and Video Sizes

With over 335 million active users, X is known as the hub where people most often discuss the good and the bad about brands. Here are its image size guidelines. 

X Profile Picture

• Recommended image size: 400 x 400 pixels
• Minimum image size: 200 x 200 pixels
• Maximum file size: 2 mb
• Supported file types: PNG, JPG, GIF

X Header Photo

• Recommended image size: 1500 x 1500 pixels
• Maximum file size: 5 mb
• Aspect ratio: 3:1
• Supported file types: PNG, JPG, GIF

X In-Stream Photos

• Landscape: 1600 x 900 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Supported file types: PNG, JPG, GIF
• Minimum file size: 600 x 335 pixels, 1024 x 512 pixels for landscape
• Maximum file size: 5 mb for images and GIFs on mobile, 15 mb for desktop
• Aspect ratio: Between 2:1 and 1:1 on desktop, 2:1, 3:4, and 16:9 on mobile

X Videos (In-Feed and Ads)

• Landscape: 1280 x 720 pixels
• Portrait: 720 x 1280 pixels
• Square: 720 x 720 pixels
• Maximum file size: 512 mb
• Aspect ratio: 1:1 for square videos, 16:9 for landscape and portrait videos
• Video length: 0.5 to 140 seconds
• Frame rate: 30 fps or 60 fps

X Ads

This brings us to the end of our social media image sizes guide. Now, you never have to worry about your images and videos appearing anything less than polished!