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ClickFunnels VS. Kajabi – Digital Marketing Programs For Creators


ClickFunnels VS. Kajabi – Digital Marketing Programs for Creators 

Which digital marketing platform is the best tool for digital creators?

If you run an online business or website, you may have trouble turning the viewers on your site into paying customers. 

This is where sites such as ClickFunnels and Kajabi can help. These marketing platforms give you access to the top marketing tools on the market, such as sales funnels. 

A sales funnel helps you generate leads and attract customers from all across the internet and social media sites such as Facebook and Instagram. The sales funnel will then ‘funnel’ these customers from other sites onto your site. 

There are many different platforms that help you create these funnels, as well as give you access to other marketing tools. Today,  we will be comparing the features of ClickFunnels and Kajabi so you can decide which program is the right one for you and your business. 

ClickFunnels VS. Kajabi – Digital Marketing Programs for Creators 


ClickFunnels VS. Kajabi – Digital Marketing Programs for Creators 

What is ClickFunnels?

ClickFunnels is a program that helps online business owners create sales funnels, as well as dozens of other marketing tools. Founded in 2014, the site now has partnered with over 100,000 businesses to create successful marketing plans.

The program also offers online courses, website creation, landing pages, and many other functions to help business owners from all stages make more money. 

How much does ClickFunnels cost?

ClickFunnels is a subscription based service, which means you have to pay to access any of the features. 

The pricing plans are listed below.

The basic plan is $147 USD a month. This includes one website, 20 sales funnels, the ability to have just one admin user, 1 free custom domain, and the ability to create 3 online courses. 

With those 3 courses, you can have up to 1,000 Students. You also receive unlimited workflows, unlimited Pages, unlimited products for your page, as well as unlimited email sequences and access to their basic analytics.

The next plan is their pro plan, which is $197 USD a month. Along with everything included in the basic plan, you also receive 100 Funnels, 5 Admin Users per the account, 

3 custom Domains, and the ability to create and sell 15 online Courses, with 10,000 Students total. You can also join their affiliate program, gain access to their Liquid Theme editor, and more.

The final plan is the Funnel Hacker plan at $297 USD a month. You can now create up to 3 Websites, as well as have access to Unlimited Funnels. Your account can have up to 15 Admin Users, as well as 9  custom Domains. You can create up to 200 Courses and have 20,000 Students total. You also receive advanced analytics and API access.

Now that you have picked a plan, how does this program work?

ClickFunnels claims they can help business owners sell more products. You can do this through a few of their different features.

  • Sales Funnels
    • Their most popular feature, their sales funnels allow you to create funnels that will attract customers and create more leads. These funnels are essentially marketing emails and advertisements that will lead consumers straight to your site.
  • Online Courses
    • Create and sell online courses so you can monetize your knowledge. The same functions and editing tools as the funnel editor, once you understand how to work the program, you can start bringing in more money.
  • Create an Ecommerce store
    • If you’re just starting out in your online business, ClickFunnels can help you create an amazing online store front with their website builder. With all your marketing tools in one place, this could be much easier than having a domain and website on another platform.
  • WorkFlows
    • With workflows, you can collect sales, leads, and conversions without having to do more than pushing a button. Automate your marketing so that you don’t have to go through the hassle. 

Many satisfied customers of ClickFunnels claim to have run their business on sites such as Shopify or Wix before, and were not getting as high yields. 


ClickFunnels VS. Kajabi – Digital Marketing Programs for Creators 

What is Kajabi?

Kajabi is a digital marketing company that has developed a platform for people to create, market, and sell digital content. They specifically focus on the creation of online courses for coaches, entrepreneurs, and online business owners. 

Kajabi was founded in 2010 in Irvine, California by Kenny Rueter and currently has a $2 billion valuation. According to the company, they have over 51,000 active users and it is one of the most popular course creation platforms. Kajabi also allows users to create and grow their online business with the ability to create sales funnels, websites, and landing pages. 

How does Kajabi work?

Before you begin, you have to pick a pricing plan. 

The pricing plans are listed below.

The basic plan is $149 a month. One major feature is the 0% transaction fee. This means you’re paying less money to Kajabi once you have paid your monthly fee. 

You may have up to 1,000 students enrolled in your online course. You can also create unlimited landing pages, as well as unlimited marketing emails. Though, you can only have one active admin running your site at all times, which means this is a plan for a single business owner, not a team.

The Growth plan is $199 a month. This plan allows you to have 10,000 active students enrolled at a time, and you can also join their affiliate program for more chances to earn money. This plan also allows you to remove Kajbi’s branding from your course and site, so you can have more individuality.  You can have up to 10 admins on the account, which is a great size for a small or medium-sized business. 

The Pro plan is $399 a month. The most expensive plan, this subscription allows you to have 20,000 active students, 3 separate websites, and a custom code editor if you want more freedom with the design of the site. You can also create 100 funnels, as well as have 25 admin users. This plan is ideal for large business owners. 

Once you’ve picked your plan, you can get started on growing your business. 

You can do this in a few different ways.

  • Create an Online Course
    • Kajabi allows you to create and sell online courses that are fully customisable. Depending on the amount of students in your course, you can be making up to 6 figures. 
ClickFunnels VS. Kajabi – Digital Marketing Programs for Creators 
  • Create a Sales Funnel
    • With their premade funnels templates, you can easily plug your information in and create unique and creative copy that will be sure to get customers to your site.
  • Create a landing page or a website
    • Kajabi offers a full website builder, integrated with apps and tools so you can create the website of your dreams. Whether that’s your online store, or a link in your bio to lead to the rest of your content, Kajabi has you covered.

Which marketing platform will you use? While both sites have their differences, ClickFunnels has a blog post speaking on the fact you can use both of these tools together, not just pick one or the other. Kajabi, the blog post quotes, helps you grow your online business from the ground up, while Clickfunnels helps you actually generate and collect the leads, as well as make the sales. However, since both tools combined would cost you nearly $300 a month, there’s no harm in choosing one or the other.

Let us know what you choose down below.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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