Equipped with years of experience in consulting and emerging markets, Nick Caster is now navigating NC1 to become the pioneer of Omniverse digital marketing. Learn more about this strategy and how it’ll affect the digital marketing space and everyone in it.
Who is Nick Caster?
With over 15 years of experience in consulting and emerging markets, Nick Caster has become one of the most accomplished business leaders today. He’s actively involved in the Omniverse and AI sectors. He’s known to have a history of successfully helping companies navigate different periods of transformation and aching their strategic objectives.
Tell us a bit more about your background in the digital marketing industry and your role in the NC1 Agency.
Nick is the CEO of NC1 Agency. His employment with Google, Tesla, and Universal Music Group Interscope Records allowed him to learn more about digital marketing. Seven years ago, he started his own agency comprised of SEO-, AI-, and data-driven teams.
How have you seen the digital marketing industry evolve?
Over the recent years, Nick saw a lot of new strategies. One of the things he saw emerge is the use of digital billboards and their integration with AI-automated campaigns.
NC1 recently announced its expansion into the Omniverse, making history as the first digital marketing company to offer services to this rapidly growing virtual space. Tell us a bit more about that. Explain the concept of Omniverse Digital Marketing and how the agency is pioneering it in the industry.
Nick cites the growth of new technologies in the digital marketing space, like with the Metaverse and Omniverse. NC1 has worked with gaming companies in the past and is looking forward to working with more in the future virtually and seeing where they’re going with their technology.
He says, “There’s going to be a marketing space in the Omniverse, just like there is in our physical world. And we’re excited to lead the way on that.”
What makes Omniverse Digital Marketing different from traditional forms of digital marketing?
Omniverse marketing has a lot to do with landscapes and the finer-tuned demographics of people, like how digital marketing is in the physical world. There will be completely different strategies in the Omniverse world in the digital landscape.
What kind of solutions or services are you offering to businesses operating in the Omniverse?
NC1 is offering integrated services inside the Omniverse, like different marketing solutions for businesses and gaming companies. NC1 integrates AI technology to attract and target different demographics and finer-tune their data. They’re also looking for influencers to collaborate with for audio, videos, and gaming solutions.
Tell us a bit more about those solutions and how they incorporate influencer collaborations.
Nick recognizes how today’s market has become an influencer market filled with different brands and businesses. Currently, NC1 has a hub of influencers and pairs them with different corporations they work with.
For instance, NC1 is currently working with Tesla, SAFE Structure Designs, and Alta Beauty and is looking for influencers that they can partner with those companies. Once influencers are paired with the right companies, both parties win.
NC1 is also looking for gaming influencers, as well as influencers in the health and beauty space.
How do these solutions enhance the overall digital marketing experience for consumers?
Consumers get more streamlined, targeted demographics. Nick explains, “It’s all about targeting with a brand. You have to understand demographics. So, we’re fine-tuning the targeting for those brands.”
According to Nick, their solutions will help drive down a business’s revenue costs, including their marketing ad spend, while increasing their sales and revenue growth.
What kind of clients does NC1 Agency typically work with?
NC1 usually works with corporations and small businesses. NC1 also works heavily in the music space and is currently moving towards working in the film space.
Can you walk us through the process of creating and launching a successful omniverse digital marketing campaign?
Creating and launching a successful Omniverse digital marketing campaign requires an in-depth understanding of your target audience, creativity, and expertise in different digital marketing strategies. Nick described the process by giving the following steps:
Step 1: Defining goals
Step 2: Identifying the target audience
Step 3: Designing the Omniverse Experience
The Omniverse is a collaborative virtual space that could be the setting for many different experiences, from games to virtual conferences. You’ll design an engaging Omniverse experience based on your goals and experience. This might involve creating virtual environments, characters, and interactive elements.
Step 4: Creating engaging content
Depending on your campaign goals and the platforms you’re using, this process could mean creating blogs, social media posts, videos, VR experiences, or augmented reality filters. Regardless of the type of content, always aim to come up with high-quality and engaging content that audiences will want to share.
Step 5: Choosing the right platforms
Step 6: Optimizing for SEO
Step 7: Launching campaigns
Once you’ve created your content and chosen your platforms, it’s time to launch your campaign. This process might involve posting content, hosting live events in the Omniverse, and many others.
How do you measure the success of a digital marketing campaign, particularly in the Omniverse space?
Everything NC1 is working on right now is completely done with automation, something which Nick says makes their platform different from others. They’re automating using AI technology in every performance platform possible. They’ve integrated with some platforms that people aren’t integrated with yet.
NC1 is also going to teach businesses AI marketing strategies to help their employees create more value within their organization. This way, employees can be better and don’t just provide service to someone who hires them for a campaign.
Nick believes that this strategy allows them to bring value to that company or clients as they’re giving their current employees assets and skills that would be valuable to them.
Can you talk about a particularly successful campaign that NC1 Agency has executed in the past?
NC1 ran AI campaigns with Vara, an up-and-coming artist, making waves in the UK pop charts with her song “Paranoia.” As of this writing, Vara has been going quite well — thanks to NC1’s assistance.
What are some of the biggest challenges you face when working with influencers and creating collaborative campaigns?
For Nick, coming together as a team and focusing on one direction has been a struggle, given that everyone has their own creative spaces and ideas. Making sure that all parties involved were on the same page and focused on achieving the same goals was tough for him and his team.
How do you see the role of virtual reality and gaming in digital marketing evolving in the future?
“I think that’s going to be the premier marketing platform of the future because we’re headed into a virtual space.” Nick sees how more and more people are already working from home, with workplaces becoming more VR-integrated, like in architecture. The Omniverse is going to be a game-changer for builders, architects, business owners, and everyone else in the architecture industry.
Can you discuss any exciting upcoming projects or collaborations that the NC1 agency has in the works?
NC1 is currently working with Nvidia to launch a platform together. NC1 is also working heavily in the film industry.
Finally, where do you see the future of digital marketing heading, and how will NC1 agency be at the forefront of these changes?
NC1 is becoming the leading consultant for the latest marketing strategies. With 50 to 100 AI apps coming out in a week, it’s hard to stay on top of that, and NC1 would like to be at the forefront of teachingpeople. NC1 wants people to acquire a skillset from them and just hire them for a service.
For influencers who are interested in working with you, how can they reach out to you?
Influencers looking forward to working with NC1 can visit their website and submit their email and portfolio. Nick says, “We’re open to working with anybody because there’s a place for everybody.”