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How This YouTube Star Manifested The Opportunity Of A Lifetime For Her Beauty Brand


How This YouTube Star Manifested The Opportunity Of A Lifetime For Her Beauty Brand

The Center, the beauty accelerator founded by Ben Bennett, has announced a new partnership with digital creator and entrepreneur Claudia Sulewski and her bodycare brand CYKLAR. The brand has joined The Center’s prestigious portfolio alongside names like PHLUR, MAKE Beauty, Saltair, and Prequel, it was announced on Thursday.

Sulewski, an actress, YouTube influencer, and entrepreneur, launched CYKLAR as a self-funded business venture with a mission to innovate in the beauty space. As she looked to scale her brand, Sulewski sought out an accelerator partnership that aligned with her passion for beauty. Mutual industry connections facilitated an introduction to The Center’s Ben Bennett.

“I was a longtime fan of The Center’s brands and couldn’t believe my luck when I hit it off with Ben Bennett,” Sulewski said. “Joining this family is a dream come true, and I’m eager to learn and grow CYKLAR with their expertise.”

CYKLAR’s current standout product is its Body Cream, featuring a luxurious, skincare-inspired formula and gender-neutral Crescent fragrance that has resonated with beauty fans. The partnership plans to build on this success with an expanded product lineup, though details remain under wraps.

“We are thrilled to welcome Claudia Sulewski and CYKLAR to our portfolio,” Bennett said of the partnership. “Claudia’s vision aligns perfectly with The Center’s mission to nurture and elevate innovative beauty brands.”

The news marks a significant development for the influencer-driven creator economy’s integration into the traditional beauty industry. As digital creators launch their own product lines, partnerships with established accelerators and incubators provide valuable resources and expertise to scale these ventures.

For The Center, adding CYKLAR represents another bold investment in the next generation of beauty entrepreneurs. The accelerator has gained renown for identifying and cultivating successful indie brands at the forefront of innovation.

While financial terms remain undisclosed for now, the strategic partnership will provide CYKLAR with valuable support encompassing product development, branding, marketing, and operational resources from The Center’s team of beauty industry veterans.

The announcement comes amid a beauty market boom, with sources forecasting the global industry will reach over $511 billion by 2028 driven by rising consumer demand. CYKLAR’s bodycare focus taps into key growth areas like skincare-adjacent products and gender-neutral offerings resonating with Gen Z and millennial audiences.

As the creator economy matures, the CYKLAR partnership represents a watershed moment for the business model’s legitimacy within the mainstream beauty world.

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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