Companion, the AI-powered intelligence platform built by global social agency Billion Dollar Boy, has launched two new products: SafeMatch®, an AI-driven brand safety auditing tool, and Community Builder, a creator recruitment platform.

SafeMatch® conducts what the company calls contextual brand safety audits, reviewing a creator’s historic visual, audio, and text content across Instagram, TikTok, YouTube, Facebook, Twitter/X, and their broader web presence. The tool screens content against a brand’s specific brief guidelines and flags material for human review rather than issuing automated decisions on its own. Companion says the system evaluates context rather than searching for keywords, provides a rationale for flagged content, and timestamps and links all decisions to specific users to create an auditable record.

SafeMatch® has run across all Billion Dollar Boy Group campaigns for the past three years and is now available to Companion’s broader client base.

Community Builder takes a different approach to creator discovery, shifting brands away from outbound outreach toward what Companion terms reverse recruitment. Brands set up branded registration portals where creators can apply directly to join a roster, feeding into Companion’s centralized database.

Irving Shark, founder and head of product at Companion, framed both launches as a response to the tradeoffs brands have faced in vetting talent. “For years, creator vetting has been a choice between two bad options: losing hundreds of hours to manual scrolling or relying on blunt keyword filters that miss crucial context and flag non-issues,” Shark said. “SafeMatch® and Community Builder change that dynamic entirely.” He added that the tools are meant to combine “smart AI analysis with human judgment” to remove friction from the vetting and discovery process while protecting brand equity.

Companion’s client list includes Mercedes-Benz, LUSH, EA Games, Lululemon and Heineken. The platform also offers real-time performance tracking, audience data analysis, content tracking, and creator payment processing through a single dashboard.

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