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Marketing Mastery Best Tools And Programs For Influencer Success


Best Tools And Programs For Influencer Success

As an influencer, your main goal is to strive for productive efficiency, leaving you with more time for creative tasks and their accompanying time-consuming elements. 

There is an unlimited amount of productivity boosters out there to boost your productivity, and the most essential of them are three main types of tools.

Research tools for influencers

Researching tools will help ensure every piece of content is a hit and is targeted toward the right audience at the best time. 

One of the best ways to use research tools is to measure the demand for the content you want to create. 

Google Trends 

Google Trends is your best tool to get found as it offers detailed insights into everything trending online. You can divide your target audience into a few main segments by region or search volume.

For in-depth analytics, Google Trends will help you dive even deeper into your desired topics by suggesting related terms using provincial or national statistics. 

Instagram Creator studio 

Creator studio is an Instagram influencer’s most essential tool offering detailed insights on everything happening on your profile. 

With Instagram’s Creator Studio, you can view your audience’s best active times, location, and which of your previous content performed best. 

This tool is more helpful throughout launching your Instagram influencing career, as the provided analytics will become common knowledge once you get to know your audience.

Your content creation process is a hit or miss until one piece of content clicks. Once you get a good sense of what your audience wants, elaborate upon the same idea and tweak it in ways that help you boost your views and better your exposure.

TikTok offers its own integrated analytic tools, but they are only available for creator business accounts and provide insights into what’s happening on your account only. 

Analissa.Io is a paid service that gives the fastest, most comprehensive analysis of the TikTok platform, including competitors and trending content.

This service will allow users to analyze their personal profiles and profiles of creators they strive to compete with, offering everything from commonly used hashtags to the growth rate of your competitors.

Creative tools for influencers


Every influencer must appear professional, even when they can’t afford a graphic designer. Canva allows users to create visually appealing content using pre-made templates and designs. 

Canva isn’t only a beginner’s tool; many professional brands use Canva. It is one of the quickest ways to create professionally designed posts for your social channels. 

The best thing about this tool is that it features a very useful free version. Although Canva has a learning curve that may take you a few weeks to master, you can find many video tutorials about how to use it and get inspired by designs from other creators.


An Instagram planner and previewer that gives users a quick insight into what their profile will eventually look like when posting the scheduled content. 

Preview is ideal for creators and brands that follow a specific rhythm in posting that makes up their overall layout. 

You can use the Preview app to place your logo using multiple photos, arrange aesthetically appealing thumbnails, and brand your profile.


Drawfiy is best compared to Canva’s creative capabilities and allows creators to transform stories and ideas into visual elements communicated through professional sketches. 

Graphic templates on Drawify are a collection of sketches you can combine to illustrate an overall idea and communicate it more thoroughly.

The platform features up to 10,000 hand-drawn images that you can use to create tutorials, tell your story, or emphasize other photos in a carousel post. 

Additionally, Drawify is perfect for creating presentations, communicating business proposals, and prospecting for ocial media collaborations. 

Scheduling & Add-ons 

Sked Social 

Sked social is one of the most popular scheduling apps that competes with Later and Hootsuite but offers a more diverse range of platforms. 

Sked allows users to schedule posts on 9 platforms, including TikTok, Snapchat, Google, and more. 

Its pricing plan offers the best overall value with unlimited managed accounts and follows the same drag-and-drop method that other social media scheduling apps use. 

Additionally, Sked has in-depth analytics of your previously posted content and insights into the performance of your competitor’s posts. 


Buffer is the best all-in-one social media tool offering analytics, scheduling, and performance tracking in one platform.

Buffer gives users an all-inclusive view of performance and a single platform report. 

The all-inclusive layout combines all connected accounts and graphs them to represent your brand’s level of engagement and interaction on all social platforms.

Additionally, you can send out collaborative requests to other creators from the Buffer platform, and it will mark its status accordingly.


Linktree is your social media and commerce directory for all your social accounts. It is a social media hub that groups all your websites and accounts in one place for followers or viewers to find. 

Liktree competes with Tap. Bio, Bio.Fm and other linking apps and accounts that help convert users from one platform to the other. Linktree is commonly used on Instagram and TikTok due to its limited Bio space and can easily be modified to include different links as you go.


Later is the single most-popular scheduling app and allows access to up to 7 different platforms, including TikTok, Instagram, Facebook, Pinterest, and more. 

Later is well known for its simple layout and allows users to save different captions and hashtags to use later on within other posts.

However, there are a few downsides to using Later, its limited number of accounts per subscription and quality loss when video posting being the most prominent disadvantages. 


This AI tool has endless functionalities and makes a perfect caption and content idea generator. 

ChatGPT can help you write search engine-optimized captions for Youtube videos, create scripts for your next video, and articulate stories in an emotionally evoking manner.

You will still need to tweak and adjust the AI-generated results, but ChatGPT is an excellent time-saving tool for when you’re not in the creative mood.


The influencer and content creation industry is bigger than ever, and as it continues to grow and evolve, so do its associated tools. 

There is a tool for every obstacle or time-consuming process you will face. You must decide which one of these recommended programs will enable you to produce exceptional content efficiently. 

Utilize these tools effectively, as most come in monthly or annual subscription plans, and as a content creator, you want to get the best value for your money. 

Ultimately the best influencer assistance tools with the most advanced features are often all-in-one platforms such as Buffer, Hootsuite, and Sked Social. 

Start automating and enhancing your creative process with this list of the best tools and programs for influencer success, and take your influencing game to the next level. 

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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