Alo Yoga has seen incredible growth over the years. The athleisure giant has fast become a reliable source that many turn to for the latest trends. The brand has a long list of fiercely loyal ambassadors, content creators, and influencers sharing their most recent Alo obsessions with their followers.
In this guide, we’re going to be highlighting the Alo Yoga influencer program and how you too can be earning commissions by sharing your yoga fits with your audience.
What is Alo Yoga?
Alo Yoga the powerhouse athleisure brand was founded in Los Angeles in late 2007 by two childhood friends, Danny Harris and Marco DeGeorge. The pair became inspired to launch their own brand after working in manufacturing and distribution for fashion houses for over 17 years
Alo Yoga was the vessel that helped people, from all over the world, to be inspired by bringing Yoga into their lives. The two chose Yoga after experiencing firsthand its ability to help people physically, emotionally, and mentally, and wanted to bring that to the masses in order to help others transform their lives as well.
Furthermore, they had the belief that having more mindful moments could potentially lead to having a better life in general, as it could enhance self-awareness and love, opening up to others and being present with the earth.
These sentiments can be seen in the brand’s mission statement when they speak on manifesting the idea of taking the consciousness gathered in a meditation or yoga studio out into the streets, spreading kindness, courage, and confidence throughout your everyday life.
Deep-rooted in nature Alo, Pronounced “Ah-loh”, is actually an acronym that stands for Air – Land – Ocean.
The brand is deeply involved in environmental sustainability and that is clear when looking at the detail of its products. In Beverly Hills, at their flagship store, everything is completely reliant on solar energy, even the parking spaces outside have charging stations for their eco-vehicles. Other variations of their sustainable footprint can be seen in forms of their paper-free warehouses, recycling programs, and plant-based cafes that are 100% organic.
Since launching in 2007, the staple at Alo continues to be their stylish and comfortable Yoga Clothes and accessories. This includes both men’s and women’s clothing lines offering pant styles such as capris, high-waste, flared, and shorts, along with tops that include tank tops, bras, crop tops, and full-lengths that have short or long sleeves. The accessories include the Alo Yoga Mat along with an Alo Gym Bag which will help to complete the look when you’re on the go.
Since their launch in 2007, they have started to see a shift in the market and have begun to move with it, into various styles of athleisure and other extensive products. The various apparel styles include clothing for sports such as tennis and boxing. The accessories the brand offers include hats, shoes, sunglasses, and underwear, while they have also branched into home decor and fragrances with a wide range of essential oils so that you can incorporate aromatics into your everyday routine.
Who are the Alo Yoga influencers, and what do they do?
When you see celebrities in leggings, it’s probably no surprise when you realize they are none other than the infamous, Alo Yoga.
Some of the celebs who have been spotted wearing Alo athleisure are Hailey Bieber, Taylor Swift, Gigi Hadid, and Kendall Jenner. When you’ve got all the A-list supermodels sporting your attire and stating that they love the brand it’s no wonder everyone’s going mad over their two-pieces and luxe lifestyle clothing.
Having celebrities gravitate naturally towards your brand is every business’s dream, because it offers so much exposure. Granted, Alo Yoga is based in Los Angeles, so the celeb proximity sure does help! Nonetheless, the exposure isn’t unwarranted, because the pieces are truly a work of art.
Interestingly enough, though the brand has high A-list Celebs sporting their clothing, they are actually priced at a fairly affordable level. This is because their target audience isn’t the ultra-famous, it’s for the comfort first but also the stylish crowd that resonates with the sustainable nature of the brand.
What are the Alo Yoga influencer requirements?
We had a hard time finding any info on what Alo Yoga pays their influencers for sponsored posts, but either way, it’s more than likely that one of the benefits of becoming an Alo Yoga brand ambassador, is free gear. Seriously, who doesn’t want to receive a box of Alo Yoga goodies?
Now, when it comes to their affiliate program this is what we found:
Alo Yoga doesn’t stipulate any requirements for joining their affiliate program.
You can apply via a few different platforms.
It’s really easy to join the Alo Yoga affiliate program. It’s totally free to register and you can do so through any of the three platforms mentioned above.
You need to create an account with the provider first. The websites are very user-friendly so you shouldn’t have any issues.
That’s it! Now you just have to be a little patient and wait, although it normally doesn’t take long at all for any of the sites to respond via email letting you know if your application has been successful.
If you’re a certified fitness professional, Alo Yoga also has a Pro Program, which offers members a 25% discount on most collections.
How to promote Alo Yoga products as an influencer and make money
Becoming an Alo Yoga affiliate or influencer can help you make a living as a social media creator. Their unique athleisure paired with their awesome health and wellness community are fantastic points you can use to promote the products when considering how to present the brand to your following.
Let’s take a look at some Alo Yoga content examples from influencers.
How Influencers Promote Alo Yoga on Tik Tok
Lastly, let’s check out some of the ways that influencers are promoting Alo Yoga on TikTok:
First up we’ve got Abby Baffoe, a fashion and beauty content creator with over 480 thousand followers on TikTok alone. In her recent Alo Yoga post, she can be seen doing a haul-style video where she tries on three separate outfits and showcases the brand’s products. She goes on to state that she is completely obsessed.
Next up is Giselle, a micro-influencer from Miami. In her TikTok, she can be seen showcasing a two-piece by Alo Yoga and then trying it on. She shows her audience a close-up of the fit by focusing her camera on the clothing and cropping her upper body out of the angle.
Last on our TikTok faves is Faith Schroder. In her Alo Yoga haul, she can be seen trying on different two-piece sets. She’s edited the video so that it jumps right to the new outfit using smooth transitions.
How Influencers Promote Alo Yoga on Instagram
Alo Yoga’s Instagram strategy consist’s mainly in sharing other creators’ posts to their feed. Let’s take a look at some of the most recent shares:
Kylan is a plant-based yogi who shares fitness and health-related content on her IG. She has 357 thousand followers on one platform alone and is known for her scenic yoga pose pictures. She’s an Alo Yoga partner, and the post the brand recently shared is the following:
Aubry is a yoga and meditation teacher, and also an Alo Yoga model and partner. She has a whopping 285 thousand followers on Instagram.
Her recent Alo Yoga post, which was also shared by the brand, is a beautiful picture of her in a pose with a nature backdrop and blue sky hues.
Lastly, we’ve got Georgia, a Los Angeles-based yogi, dancer, and content creator. In her recent reel, she is seen doing one of last year’s movement trends wearing Alo Yoga pieces.
How Influencers Promote Alo Yoga on Youtube
Here are some of the ways that influencers are promoting Alo Yoga on Youtube:
Let’s start with Carissa Burnside, she’s a content creator from Seattle Washington who shares her everyday life in vlog format on Youtube. In her Alo Yoga video, she decided to do a haul. But it’s no regular haul, as she’d spent $2000 or been gifted $2000 worth of products. The title of the video says it all “$2000 ALO YOGA TRY-ON HAUL”.
Amy Sun, is a Korean American content creator living in the Washington, D.C. area who curates neutral outfits and everyday styles on social media. She shared a Youtube video showcasing her lululemon and Alo Yoga cold-weather wardrobe-essentials.
Lastly, we’ve got Velour Bunny, a micro-influencer who shared her Alo Yoga haul on Youtube. She mentions that the pieces she is showcasing are like an investment to her and she will be wearing them for years to come.
Becoming an Alo Yoga influencer or being accepted into their affiliate program is something most yoga and wellness-focused content creators dream. All you need to do is follow the steps we’ve discussed in this article and apply to their collab programs to start earning commission from sales or sponsored posts.
Check out what other ambassadors are doing as a source of inspo, and don’t forget to try and bring awareness to Alo Yoga’s brand messaging – love, both inside and outside the studio.