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The 20 Most Popular Instagram Models How They Rose to Fame


20 Most Popular Instagram Models To Follow

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Instagram is one of the most popular social media platforms on the market with over 1.440 billion monthly active users.

While there are a ton of different types of content that people post on the platform, one of the most popular types of content is posted by Instagram models.

The 20 Most Popular Instagram Models


There are a plethora of different Instagram models out there, but some are more popular than others.

  1. Kim Kardashian 333 million followers

After rubbing shoulders with other Hollywood socialites such as Paris Hilton, Kim Kardashian quickly became a popular media personality throughout the early 2000s. Kardashian has been able to maintain this high level of success, amassing a net worth of $1.8 billion.

  1. Kendall Jenner 263 million followers

As the younger sister of Kim Kardashian, it is no surprise that Kendall Jenner is also a successful model. Jenner can be found on a selection of magazine covers such as Rolling Stone and Vogue. She also made her mark on the Victoria’s Secret Fashion Show back in 2018.

  1. Rosie Huntington-Whitley 84.1 million followers

Rosie Huntington-Whitley can be considered a Jack of All Trades, boasting a successful modeling and acting career. She is best known for her work with Burberry, where she became the face of their best-selling fragrance Burberry Body.

  1. Gigi Hadid 76.2 million followers

After being named International Model of the Year in 2016, Gigi Hadid’s modeling career has grown from strength to strength. She started her role at a very young age, showcasing the work of Guess from the tender age of two.

  1. Bella Hadid 56.2 million followers

Although she is best recognized as Gigi Hadid’s sister, Bella Hadid has earned a successful modeling career in her own right. At just 26 years old, Bella Hadid has appeared on the covers of international Vogue magazines 27 times. 

  1. Hailey Bieber 49 million followers

With brands such as Tommy Hilfiger and Ralph Lauren under her belt, Hailey Beiber has gained a large audience on Instagram and on the runway. She is also known as the wife of music artist Justin Beiber, who she married in 2018.

  1. Cara Delevingne 42.8 million followers

Cara Delevingne left school in 2009 and quickly signed with the acclaimed modeling agency Storm Management. Since then, she has gone on to star in a wealth of blockbuster films and has represented brands such as Moschino and Chanel.

  1. Emily Ratajkowski 29.5 million followers

This Instagram model began her career as an actress on the children’s TV show, iCarly. After leaving the show in 2010, Emily Ratajkowski began to make a huge impact on the fashion scene. She has appeared on the cover of GQ and Harper’s Bazar, exemplifying her broad talents.

  1. Irina Shayk 20.1 million followers

Irina Shayk began modeling at the age of 20, making her very late to the game. Despite this, she has proven her worth time and time again. This Russian-born model first made her name on the cover of Sports Illustrated in 2011. 

  1. Candice Swanepoel 18.6 million followers

Though Candice Swanepoel is most recognized as a prominent Victoria’s Secret Angel, she is also a devoted philanthropist. She is a key player in mothers2mothers, a charity that is dedicated to eradicating HIV across Africa.

  1. Alessandra Ambrosio 11.5 million followers

As the first official spokesperson for Victoria’s Secret PINK, Alessandra Ambrosio has made herself very competitive across this industry. She is also noted for her work in the film industry, particularly for her appearance in Casino Royale and Entourage.

  1. Karlie Kloss 11.4 million followers

Karlie Kloss was declared one of the Top 30 Models of the 2000s when she was just 17. After a long stint with Victoria’s Secret, Kloss resigned from her role to focus on her degree at New York University. She has even launched a coding camp to help inspire other young women to work in STEM fields.

  1. Behati Prinsloo Levine 8.4 million followers

After working on ten Victoria’s Secret Fashion Shows, it seems that there’s nothing left for Behati Prinsloo Levine to achieve. Yet, she has managed to find success in her documentary work. In 2011, she produced a short film called Letters to Haiti to help express the horrors of the infamous earthquake.

  1. Elsa Hosk 8.1 million followers

Through her work with H&M, Ungaro, and Dior, Elsa Hosk has grown to be one of the most famous Instagram models of the 21st century. However, she also had a career as a professional basketball player, performing in many Swedish leagues. 

  1. Doutzen Kroes 8 million followers

As a long-time brand ambassador for Loreal, Doutzen Kroes is a unique figure in many successful fashion and beauty campaigns. Most recently, she starred in two Wonder Woman movies, where she played a ferocious Amazonian warrior. 

  1. Lily Aldridge 6.4 million followers

By being a Victoria’s Secret Angel from 2010-2018, Lily Aldridge quickly became a household name on Instagram and in the American modeling scene. In 2019, she branched out into the world of luxury fragrance, releasing a trio of elegant scents.

  1. Jasmine Tookes 6.4 million followers

Jasmine Tookes is the daughter of an accomplished fashion stylist, giving her a keen eye for materials and themes. Tookes was recruited in one of her mother’s showrooms and has gone on to model for Vera Wang and Calvin Klein. 

  1. Joan Smalls 5.2 million followers

As the first Latina model to work for Estee Lauder, Joan Smalls is considered to be a trailblazer within the western cosmetic industry. This success has paid off, seeing as she was voted the eighth-highest-paid model by Forbes Magazine in 2013. 

  1. Lais Ribeiro 3 million followers

Lais Ribiero originally worked to become a nurse but after the birth of her son, she decided it was time to begin her career as a model. Since 2009, she has modeled for an assortment of premium brands such as DKNY and Louis Vuitton.

  1. Kate Moss 1.4 million followers

Bursting onto the scene in the early 1990s, Kate Moss is a figurehead of the Supermodel Era. Alongside her wealth of modeling work, Moss is also the Creative Director of Diet Coke UK, showing off her skilled business mindset. 

Key Takeaway: Some of the most popular Instagram models have over 100 million followers.

How They Rose to Fame

There are many people in the world who have found fame through Instagram. Some of them are models, and some of them are just everyday people who have been able to build up a large following.

However, they all have one thing in common:

They have all been able to use Instagram to their advantage. For some people, becoming an Instagram model is their full-time job.

They are paid to promote products, and they often have sponsorships and endorsements. These models often have hundreds of thousands, if not millions, of followers.

Other people who have found fame through Instagram are everyday people who have been able to build up a large following by posting interesting and engaging content.

For example, there are a number of travel bloggers who have been able to gain a large following by sharing photos and stories from their travels.

Regardless of how they rose to fame, the fact is that these people have all been able to use Instagram to its full potential. 

Key Takeaway: If you want to be famous on Instagram, you need to post interesting and engaging content.

What Their Feeds Are Like Now

The social media platform Instagram has become a popular place for people to share their lives with others. For some people, this includes sharing photos and videos of themselves doing various activities, such as modeling.

There are many different types of models on Instagram, and each one has a different style and approach to their feed. One of the most popular types of models on Instagram is the fitness model.

These types of models often share photos and videos of themselves working out, as well as tips and advice on how to stay fit and healthy. Many of them also use their platform to promote healthy eating and living.

Some of the most popular fitness models on Instagram include Kayla Itsines, Michelle Lewin, and Sommer Ray.

Another popular type of model on Instagram is the fashion model. These types of models share photos and videos of themselves wearing the latest fashion trends. They also often give their followers tips on how to style different looks.

Some of the most popular fashion models on Instagram include Kendall Jenner, Gigi Hadid, and Cara Delevingne.

Finally, we have the lifestyle model. These types of models share photos and videos of their everyday lives, ranging from what they are eating to where they are traveling. Many of them also use their platform to promote different brands and products.

Some of the most popular lifestyle models on Instagram include Chiara Ferragni, Aimee Song, and Eva Chen.

Key Takeaway: There are many different types of models on Instagram, but the most popular are fitness, fashion, and lifestyle models.

Their Relationships With Brands and Sponsors

Instagram models have a huge following on social media and are often approached by brands and sponsors for partnerships. These relationships can be extremely beneficial for both parties involved.

The brand or sponsor can get some great exposure by aligning themselves with a popular influencer, and the influencer can make some extra money by promoting products that they believe in. However, not all of these relationships are created equal.

Some brands and sponsors will offer a great deal of money for a partnership, while others may not be willing to pay much at all.

Sometimes, an influencer may not want to promote a particular product because they don’t believe in it or they don’t think their followers will be interested in it.

It’s important to do your research before entering into any kind of partnership with a brand or sponsor. Make sure you know what you’re getting yourself into and that you’re comfortable with the terms of the agreement.

Moreover, always be sure to communicate openly with your partner to make sure that both of you are on the same page.

Key Takeaway: Before entering into any kind of partnership with a brand or sponsor, do your research and be sure you’re comfortable with the terms of the agreement.

FAQs in Relation to Instagram Models with Most Followers

Which model has the most followers on Instagram?

The model with the most followers on Instagram is Kim Kardashian, with over 333 million followers.


Instagram models highlight the immense popularity of the platform and its ability to promote a wealth of engaging content. These influencers are a prime asset to many brands as they can help sway consumer opinions more effectively than traditional forms of advertising.

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Melody Day is a UK-based copywriter, working in developing industries such as travel, beauty, and lifestyle. She creates digestible copy that is fully optimized for SEO and gains positive engagement from readers. They are able to create engaging blogs and website copy for a range of unique brands.

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The 20 Most Popular Instagram Models