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Clothing Brand Taps Influencer Moms To Celebrate Mother’s Day Through Fashion, Charity


Clothing Brand Taps Influencer Moms To Celebrate Mother’s Day Through Fashion, Charity  

Women’s clothing brand Z SUPPLY has announced the launch of a Mother’s Day campaign. The “To Mom, with Love” initiative features a capsule collection modeled by three influential mom partners – Mary Lawless Lee, Pia Baroncini, and Justine Cuenco.

The collection includes spring essentials like the Scout Jersey Flare Pant, Sloane Jersey Muscle Tank, Kaili Button Up Gauze Top, and a Mama graphic sweatshirt. The pieces utilize Z SUPPLY’s signature fabrics, such as knit denim, gauze, and French terry.

In addition to the product launch, the clothing brand continues its philanthropic efforts by partnering with Miracles for Kids, a foundation supporting families with children facing life-threatening illnesses, the announcement reads. On March 27, the brand and its charitable arm, the Z SUPPLY Foundation, hosted a breakfast and pampering event honoring 15 Miracles for Kids mothers.

From April 16 through May 12, customers can donate to Miracles for Kids at checkout when purchasing from Z SUPPLY. The brand encourages shoppers to buy gifts for loved ones while contributing to families in need.

“We love every product launch, but this Mother’s Day collection is extra special. Collaborating with amazing moms Mary, Pia, and Justine embodied the spirit of motherhood through storytelling,” Mandy Fry, Z SUPPLY’s President and Partner, said in the announcement. “Partnering with Miracles for Kids allows us to support moms with children facing difficult health battles and honor them during this season.”

Z SUPPLY extends the celebration through a co-branded Instagram giveaway. The brand partners with Nemah, Comotomo, EllaOla, Maison Rue, Zeppelin the Label, and Joonya to gift loungewear, accessories, and developmental toys to one new mom.

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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