Human beings are highly visual creatures. Put a beautiful photograph or an entertaining video in front of us, and we will gobble it up. This is why TikTok, the famous video sharing app, is one of the most popular social media platforms out there with more than 1 billion monthly active users.
TikTok makes it easier for people to create videos on a wide variety of topics. It makes it easier to go viral, too. But you need to do certain things, such as using the right hashtags.
Let’s look at how to find the top trending TikTok hashtags!
Why Are Hashtags Important On TikTok?
Hashtags are words (or a combination of words) with the ‘#’ sign in front of them. For example: #tiktok, #GoViral. They can contain emojis, too, such as #food 🍔.
But do hashtags on TikTok really work? Yes, they do! Just like Instagram, hashtags on TikTok help you categorize your content and make it more discoverable.
They help you expand your reach by increasing your visibility. This can help you get more likes, comments, and even followers!
Let us say you love posting about sunsets. So your videos would be tagged with #sunset. People generally tend to find content they like using hashtags. So, anybody who searches for #sunset would be able to land on your videos.
TikTok hashtags also help you identify your competitors within the same niche. Because they are probably using the same hashtag as you. This way, you can gauge their content, see what they are doing better (or worse), and tweak your strategy accordingly.
On the flip side, if you are looking for other people to collaborate with, hashtags can help you there, too!
TikTok hashtags also help you discover content ideas! Whether you are just getting started on this platform, just feeling stuck, or have run out of motivation, this could be a lifesaver.
And, finally, they help you create your own online community. This is especially important if you are a brand. You can even create your own branded hashtags and encourage your followers to use it! (By asking them to take part in a challenge or sharing their experience as customers.)
How Do TikTok Hashtags Work?
TikTok hashtags work much in the same way as Instagram hashtags. They are usually added to the captions of the videos. TikTok has a character limit of 100, so you can use as many hashtags as you like within these limits.
When used the right way, they can help you go viral and get your video featured on the “for you” page.
The “for you” page is similar to Instagram’s explore page, and is filled with personalized videos according to each user’s taste. This is also the first thing users see when they open the app, so getting featured here will do wonders for your profile!
In short, hashtags help TikTik identify your niche (for example: beauty), categorize your content under that niche, increase your visibility, and help you get on the “for you” page.
How To Find Trending TikTok Hashtags Today?
The best way to find the top trending TikTok hashtags is by going to the “discover” page on the bottom of the screen. Here, you will find the current trending TikTok hashtags, including previews of some videos tagged with the hashtags, and how many people are using them.
The discover tab is a great way to find trending TikTok challenges, too. If some challenge aligns well with your brand, don’t hesitate to jump on the bandwagon! Not only are they fun, they are also an amazing way to get your video front and center.
Source: TikTok Newsroom
Another way is by searching for hashtags using the search bar at the top. Just tap on “hashtags,” type in a word (like fashion) and it will show you all the top hashtags with that word.
Another great way to find the top hashtags is by scoping out your competition. Think industry leaders and people in your niche who are doing well. Check out what hashtags they are using, then pick ones that relate to your content.
If they have a good following, it means their strategy is working. But you can go one step above and try to find the gaps in their hashtag strategy. See what you can do to fill those gaps.
Finally, you can use hashtag generators. They will save you a lot of time while giving you a set of amazing ready-made niche-specific hashtags that you can use.
Top Trending TikTok Hashtags Today
How To Use Hashtags On TikTok To Go Viral
Hashtags are crucial to achieve all your dreams of going viral. I mean, wouldn’t it be great to wake up in the morning to notifications blowing up your phone? So, how can you use hashtags to your advantage?
Before you choose your hashtags, you need to first decide what kind of content you’re going to post. For example, are you a social media marketer who has decided to post videos such as “best social media tips and tricks?”
Once you have your content strategy in place, you can go about searching for hashtags that are relevant to you. In the above case, some good hashtags would be #marketing, #socialmedia, and #socialmediamarketing.
But when you search for hashtags, you need to keep your audience in mind. Ask yourself: is this hashtag something that my audience is likely to search for? Let’s say that you’re a singer. Your audience will most likely consist of other singers or people who enjoy music. These people would probably search for #music or #musician. They are not going to search for something like #love.
This brings me to the next point- relevant hashtags. Make sure each and every hashtag you use is directly related to your videos. Because otherwise you won’t be targeting the right audience. Using generic hashtags is like trying to catch a train at a bus stop.
Next, when using hashtags, it is always good to mix a bunch of trending hashtags with some that are not-so-popular. This will help you reach a wider audience as well as specific ones that want to engage with you specifically.
Moreover, because of the very large volume of people using it, your posts might get lost amidst the popular hashtags. So, using the less trendy hashtags can make it easier for you to rank higher. It is important to find the right balance between these two.
Don’t stuff your captions with hashtags. At the same time, don’t use too little, too. Generally, it is a good idea to use 5-8 hashtags for one video. Finally, test your hashtags! Analyze which of them are working, and keep rotating the hashtags accordingly!
Now, we move on to the most important question of all: should you use the #foryoupage, #foryou, #featureme, and #fyp hashtags? Do they really work in getting you featured on the “for you” page? The verdict- it doesn’t make much of a difference. So, you can probably throw one or two of them in there, but keep them limited and use relevant hashtags instead. Because those definitely work!
Which Are The Best TikTok Hashtag Generators?
If you don’t want to spend a lot of time searching for the current trending TikTok hashtags, don’t worry! There are many apps and websites that will do this for you. Here are some of them:
- TikTok Hashtags. Enter a word and get all the top hashtags related to it! This website also provides data on the total number of posts and views that each hashtag has.
- Hashtag Expert. It gives you all the top and trending hashtags in your niche.
- RiteTag. This website gives you hashtag suggestions based on both texts and images! Cool, right?
- Tuck Tools. It generates hashtags not only based on your keyword, but also based on your location! This allows you to see which hashtags are popular in which locations. It can also come in handy if your audience is concentrated in a specific state/ city.
TikTok is an amazing platform to grow your brand! There are simply so many opportunities to go viral. So use the top trending TikTok hashtags, post quality and entertaining content, and take part in challenges. You will definitely achieve your dreams of TikTok fame.
But before you start your TikTok marketing strategy, don’t forget to share this article. If you have any more tips to share, let us know in the comments below!