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Best Makeup and Beauty YouTubers in 2022

With so many beauty tutorials on YouTube, it’s easy for anyone to find the perfect one that suits their needs. Whether you’re looking for tips about how best to apply makeup or some cool hairstyle ideas from experts – they’ve got what every person could ever need! So if your beauty routine just isn’t cutting it anymore, then take a look at YouTube for beauty tips to what works best for you and elevate your look.

The beauty industry is constantly changing, with new trends and products coming out every day. If you’re new to the world of beauty or looking for more guidance on how best to use your skincare products, then watching YouTube videos can be a great way not just to learn about different trends in makeup but also to get expert advice from those who specialize in this industry. From tutorials on applying foundation, contour, and highlight with skillful brush techniques, these beauty influencers will have you looking flawless! 

YouTube is a treasure trove of information about beauty and makeup, and there are thousands of channels to choose from, but it can be hard to know where you should start. To help you get a better idea of where to start, we’ve compiled a list of the best YouTube beauty Influencers that will cater to all your needs and ensure you look stunning every day.

Jackie Aina

Jackie Aina is a YouTuber from the United States who runs one of YouTube’s best beauty influencers. Originally famous as LilPumpkinPie05 and MakeupGameOnPoint, she became an internet sensation with makeup tutorials that earned over 3 million subscribers! Her success story started out early when this teenage girl loved experimenting with makeup – today, it pays off big time. Not only does Jackie offer expert advice about makeup and skincare, but she also shares how you can perfect your look at home by following her tutorials.

Beauty YouTubers

With her YouTube channel, Aina inspires women worldwide by sharing beauty tutorials and product reviews. The detailed videos are great for beginners who want to learn how to apply makeup in seconds and even those with more expertise! Her natural beauty and magnetic personality have made her a global icon for people of color.


Nepal-born American social media personality and YouTube video blogger Promise Phan has developed a massive following on her YouTube channel dope2111 for her beauty tutorials. She is also known for her fascinating transformation techniques through which she’s transformed herself into various actors like Angelina Jolie, Scarlett Johansson, among others.

The social media star had already started wearing makeup and applying beauty products by the time she hit middle school. This is where her passion for experimenting with different looks stems from. Beginning in 2010, Promise started uploading videos on YouTube, and since then, she has gained over 5 million subscribers with whom she shares her passion.


Mykie is a Los Angeles-based makeup artist who specializes in scary and sometimes downright gross special effects. When you watch her videos, it’s hard not to be confused – they’re mesmerizing yet repellent at times! Her work as a makeup artist is frighteningly beautiful. 

Unlike other professionals in her field who have only dealt with glamorous makeup, she goes straight into creating the most horrendous and scary looks. In order words, there are two sides to this beauty influencer, one being glamorous and mesmerizing and the other terrifying and gory.

Nowadays, Mykie is one of America’s most popular makeup YouTubers, with over 3 million subscribers to her channel Glam&Gore, where she posts videos on everything from tutorials, skits, and parodies. She also shares vlogs where she visits haunted places, documenting their history and using them as a set to showcase her special effects makeup looks!


Kathleen is a popular social media influencer and beauty guru who provides simple, easy tips for doing makeup at home that is perfect if you’re looking to take your skills up a notch or just need some inspiration on what products and colors will work best with your face! Her videos have millions of views, and she is considered one of the most influential beauty YouTubers in recent years.

With her beauty advice and tutorials, Kathleen has been killing it on social media. Over the years, the beauty guru has gained more than 4 million subscribers since launching her YouTube channel, KathleenLights. She has also collaborated across the board with cosmetic companies like Colorpop, Morphe Brushes, and Makeup Geek, to name just a few, and even founded a nail-polish line called KL Polish!

Smitha Deepak  

Indian makeup artist and influencer Smitha Deepak has over 2 million followers on her YouTube channel. Her videos are about anything and everything, including makeup advice for people who want to improve their craft; she tests out beauty items from skincare products all the way down to hair styling tools in her reviews! Smitha’s makeup abilities are so advanced that she can transform herself into almost anybody. Her recreations of well-known pop culture figures and movie stars are so good that you’ll struggle to notice the differences.

Manny Mua

Manny Mua is a makeup artist with over 4 million followers on his self-titled YouTube channel who has made history as the first male face for Maybelline. The makeup guru is an innovative, creative, and passionate creator who posts countless videos on YouTube with his informative and hilarious makeup tutorials. He not only blurs the lines between gender in cosmetics but also breaks down barriers by creating relatable content with honesty that resonates far beyond just beauty standards.

His makeup-filled channel is a place for people who love the art of applying cosmetics and creating beautiful looks. Whether you want reviews, tutorials, or just some general excitement around anything related to beauty, Manny Mua has it all!


Tati Westbrook was already a well-known beauty consultant and stylist when she created her YouTube channel GlamLifeGuru, which was later renamed Tati. When the beauty guru discovered that her video channel was more popular than she had anticipated, the decision to leave her full-time job and concentrate on this new venture into social media became an easy one.

Today, Tati’s YouTube channel has more than 8 million followers. She does not simply offer instructions on using, applying, or purchasing cosmetics; she also provides in-depth reviews of local drugstore alternatives from premium branded counterparts and compares them side by side for your convenience!

Jessica Vu

Jessica Vu is a Vietnamese-American influencer who has a passion for all things beauty and fashion. She’s known for her self-titled YouTube channel, which consists of hair and makeup tutorials as well as fashion and beauty hauls! Jessica’s videos are a welcome change from the usual. As seen in many videos by this prominent influencer, Jessica enjoys holding Q&A sessions and collaborating with other YouTubers. Her popularity with her online content has earned the trust of her followers over 1 million followers, who appreciate how she shares personal experiences through vlogs, tutorials on makeup applications, and more.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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Top Makeup and Beauty YouTubers in 2022