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Top Asian American Fashion Bloggers, You Need To Follow in 2023


Top Asian American Fashion Bloggers, You Need To Follow in 2023

Asian-American fashion bloggers have been making waves in the fashion industry for years.

Their influence goes far beyond personal style.

These fashion bloggers represent a diverse community that has traditionally been underrepresented in the fashion industry.

According to Nielsen, the Asian-American community has a spending power of about $1 trillion. Undoubtedly, they are an important target market for fashion brands.

In this article, we take a look at the best Asian American fashion bloggers to follow in 2023, their accomplishments, and the importance of diversity and representation in the fashion world.

7 Top Asian American Fashion Bloggers

1# – Chriselle Lim

Instagram – @chrisellelim 

Chriselle Lim is a Korean-American fashion blogger, stylist, and entrepreneur. With over 1.2 million Instagram followers, she has built quite an online following.

She began her journey in the fashion industry as a wardrobe stylist for several A-list celebrities.

She then started working with several well-known fashion and beauty brands, including Dior, Tiffany & Co., and Lancôme. 

In 2015, she debuted her clothing line, “The Chriselle Lim Collection,” which combines classic and modern pieces.

Numerous publications have highlighted and praised the line.

Her unique style and personal brand set her apart from others. She is known for combining high-quality and affordable garments, making fashion accessible to everyone.

Her sophisticated, feminine style has been featured in Vogue, Elle, and Harper’s Bazaar, among others.

In addition to her successful fashion career, Chriselle is an advocate for diversity and representation in the fashion industry. 

She uses her platform to advocate for inclusive fashion by highlighting the work of Asian American designers.

Chriselle is also a well-known author in fashion, beauty, and lifestyle. Since 2011 she maintains her own blog “The Chriselle Factor”.

Through her influence on the fashion world and her commitment to diversity, she has become an industry icon.

Click here to check her Instagram profile. 

Aimee Song


Aimee Song is a fashion blogger, a well-known author, and a prolific designer with over 5 million followers on Instagram.

She started as an interior designer in fashion but fell in love with blogging. 

Her famous fashion blog, “Song of Style“, was founded in 2008 and enormously affected the fashion world. 

Following this, she has worked with well-known labels such as Revolve, Laura Mercier, and Mango. 

Her first book, “Capture Your Style,” was released in 2016 and is a guide to using photography to build a brand on social media.

Aimee’s unique selling point is her uncanny knack for spotting emerging fashion trends before they become mainstream.

Her signature look combines high-end and more reasonably priced pieces in a distinctive and approachable way. 

Forbes listed her 25th among Top Creators 2022 and among Top Influencers – Fashion 2017.

The magazine has a lot to say about her. Read her short story, which Forbes published here.

She has also been featured in Vogue, Harper’s Bazaar, and other publications.

Aimee has used her profile to bring attention to the work of underrepresented designers and artists in the industry. 

She is a role model for many because of her dedication to diversity and representation, and her impact on the fashion industry is only growing.

To follow her on Instagram, click here

Wendy Nguyen

Wendy Nguyen is a Vietnamese-American fashion blogger and YouTuber based in Los Angeles.

She started out as a lawyer before deciding to follow her true passion in fashion, launching her blog “Wendy’s Lookbook” in 2010.

Her blog, which focuses on fashion, beauty, and lifestyle, has become a popular destination for millions of fashion lovers. 

She has over 1 million Instagram followers and over 1.5 million youtube subscribers. 

Her style is classic with a modern twist, and she is well-known for her love of statement jewelry. 

Wendy’s fashion and styling advice has appeared in various publications, including InStyle, Elle, and Glamour. 

Wendy is a philanthropist and social justice advocate, in addition to her successful career as a fashion blogger and YouTuber. 

She uses her platform to bring attention to anti-Asian prejudice and mental health issues. 

Wendy’s influence in the fashion industry and her dedication to using her platform for good makes her a true inspiration. 

She demonstrates that fashion and activism can coexist, and her distinct sense of style and fashion tips continue to inspire women worldwide.

Check her out here

Bryan Boy


Bryan Grey Yambao, also known as Bryan Boy, is a fashion blogger, influencer, and media personality from the Philippines. 

In 2004, he began his career as a fashion blogger and gained instant recognition for his unique perspective and edgy fashion choices. 

His blog,, has become an international destination for fashion enthusiasts.

Bryan has worked with several high-end fashion brands, such as Marc Jacobs, Fendi, and Chanel, and has been a front-row regular at major fashion shows for over a decade. 

He has also served as a judge on America’s Next Top Model and featured in publications like Vogue and The New York Times.

He has never apologized for his love of luxury fashion and has used his platform to challenge gender norms in the fashion industry. 

Bryan has been an outspoken proponent of men’s fashion and has helped normalize men’s interest in fashion and style and has changed how we talk about masculinity and clothing for a new generation of men. 

Because of his fresh outlook and innovative style, he is revered as a pioneer in the fashion world and his fearless approach to fashion makes him stand out from the rest. 

Check out his bold fashion styles here

Tina Leung


Tina Leung is a Hong Kong-born fashion blogger and stylist based in New York City.

She began her career as a buyer for high-end fashion brands before moving into styling.

She has styled for luxury brands such as Burberry, Gucci and Dior and has been published in well-known fashion magazines.

Tina stands out from the crowd because of her unique sense of style and talent for fusing together a variety of distinct looks and textures to produce a cohesive and eye-catching ensemble. 

She is famous for her penchant for bright colors and patterns and her ability to create stunning outfits using pieces that are not commonplace.

Tina’s blog,, has become a must-visit for fashion enthusiasts looking for new and trending ideas. 

She uses her platform to share fashion tips and styling advice and raise awareness about important issues in the fashion industry, such as sustainability and diversity.

Tina is also a philanthropist and has been involved in various charitable causes, including the fight against human trafficking. 

Her love for styling and unique sense of fashion makes her a true inspiration in the fashion industry.

Check her Insta handle here

Jenn Im


Jenn Im is a Korean American fashion influencer who rose to fame through her YouTube channel “clothes encounter.” 

She launched her channel in 2010 and soon gained a large following. Today she has more than 2 million subscribers on YouTube and a massive following on Instagram. 

Jenn’s content is very relatable. She mostly talks about affordable fashion items and provides advice on how to create stylish looks within a budget. 

Her down-to-earth and friendly nature has made her a popular and loveable figure in the fashion and beauty community. 

Jenn has collaborated with major fashion and beauty brands like ColourPop, Calvin Kelvin, and Levi’s. 

She has also been featured in magazines like Vogue and Nylon. 

Jenn has made it her mission to encourage her audience to develop their style and embrace individuality. 

She has become a significant style icon because she always chooses trends the average person can afford.

Connect with her on Instagram here

Bonus Mention 

Dasha Kim

Dasha (@dahyeshka)

Korean-American Dasha Kim is a content creator and fashion influencer based in New York. 

Before moving into content creation, she worked as a buyer for a high-end department store. 

Her distinctive style, combining fashion with functionality, has made her a household name.

Collaborations with Nike and Reebok and features in Vogue and Elle are just two examples of how Dasha has impacted the fashion industry. 

She has also been the creative director and stylist for high-profile advertising campaigns in the fashion industry.

Dasha’s unique selling point is her willingness to question established norms. 

She is not afraid to try new things, which has helped her stand out in a competitive environment. 

Her influence on fashion inspires people to be themselves through her style.

Dasha is also an outspoken supporter of inclusivity and diversity in the fashion industry. 

Through her public profile, she actively advocates for various causes, including body positivity and mental health. 

She is a role model for aspiring fashion influencers because she is dedicated to using her platform for good.

Check out her photos and videos here


Asian American fashion bloggers have significantly impacted the fashion industry. 

Influencers like Chriselle Lim, Aimee Song, Wendy Nguyen, Bryan Boy, Tina Leung, Jenn Im, and Dasha Kim are just a few names. There are hundreds of influencers who influence millions of viewers worldwide.

These influencers have paved the way for greater diversity and representation in the industry. 

Netinfluncer encourages readers to support and follow these influencers to further promote diversity and inclusivity in the fashion industry and among other Asian American fashion bloggers.

Bloggers like these make diverse opinions and viewpoints more likely to be heard and considered in the fashion industry. 

Let us continue to appreciate and praise their efforts.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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