A look into the latest trending social media channel TikTok that has helped numerous businesses with brand promotion and awareness. With over 1 billion users globally, it’s a place for any brand to promote their latest product and have their videos go from a few views to viral in no time. Here’s a list of 10 successful brands on TikTok.
TikTok is the latest place for brands to promote their products and bring in brand awareness to literally billions of eyes. It’s a social platform that works with any type of brand or product and doesn’t have to take a serious or professional approach.
However, any brand revising its digital marketing strategy needs to include a TikTok plan; otherwise, it will fall behind its competition, which is most assuredly on TikTok. Below will give an overview of the popularity of TikTok with major brands and how to set up a successful TikTok page.
ADVANTAGES OF LAUNCHING A PRODUCT OR BUILDING YOUR BRAND ON TIKTOK
TikTok is extremely easy to learn, with a minimal learning curve. There’s a lot of functionality to prepare the videos, add sounds and any type of animations that may help with the video itself. What makes TikTok even better for product launching for any kind of brand is how it works to make videos viral. It’s not just brands themselves that promote the products, but because there are so many out there generating the content, they will use the product and demo it to develop their own views, leading to a viral sensation before you know it.
10 SUCCESSFUL BRANDS ON TIKTOK
A TikTok strategy must be included in any brand’s revision of its digital marketing strategy or it will lag behind its rivals, who almost certainly use TikTok. A list of ten popular brands on TikTok is summarized below.
Known for their delicious fast-casual Mexican-themed foods, Chipotle took to TikTok by storm. They have over 1.7 million followers with over 36 million likes! Even with recent promotions of Free Queso in June – they amassed nearly 17k likes.
They do a mix of promoting their food, food production, and trying to set up trending challenges. Their overall approach is as casual as their food offering.
@chipotle Mark this hack on your cal for monday 🙂 FREE Queso Blanco with entrée purchase with code QUESO22. Mondays in June 2022 only, on Chipotle websites or mobile app. Full terms: http://chipotle.com/queso22 #chipotle #queso #chipotlehack #cheese #quesadilla ♬ Queso on Mondays – Chipotle
Already ahead of the game with eLearning and language learning, Duolingo immediately focused on social media to promote their product.
Currently, they have around 4.5 million followers and 86.6 million likes. Most of their videos have several hundred thousand views. They showcase their advanced thinking by already being involved in the playing my roblox games bringing in 134k likes and over 3000 comments.
They have very funny videos, all while trying to promote their language learning application. Many of the videos feature the Duolingo mascot.
@duolingo Reply to @taalianadeem the girls that get it, get it. ifykyk #Duolingo #comedy #trend #mylittlepony #workplace #DuaLipa #horsiegirl #dulapeep ♬ original sound – gracie
Founded by pop icon Selena Gomez, Rare Beauty brings a much-needed selection to the ever-growing cosmetics industry. A recent product launch called Kind Words in early July gained 51k likes and 500+ comments in about a week.
TikTok itself boasts nearly 877K followers with a combined 18.7 likes. Selena helps constantly promote it, and popular videos with her traveling help bring in views and likes, such as this one, with over 580K likes and 1100+ comments.
The brand uses TikTok to showcase in high definition how the products look on various skin tones. This helps with its popularity as it’s for all types of women.
@rarebeauty Extremely #rare behind-the-scenes video of how Soft Pinch Liquid Blush is made 😜 #rarebeauty #blush #rarebeautyblush #viralblush #slam #liquidblush ♬ original sound – Sir Jiro
Even cleaning products have a place on this list. It is a product line that has been boosted by the virality of TikTok, with many users promoting it and bringing in views towards the product. Here’s a perfect example of a user bringing in over 789K likes for this demo video for #thepinkstuff.
That doesn’t matter, as the virality came from people wanting to prove that the one product the company offers works. Many of the videos are simply showing the cleaning power.
@cleanwithpinkstuff Happy Stardrops Saturday ⭐️ the transformation on this patio though with our The Pink Stuff Cream Cleaner 👌🏼💖 have you started your outdoor cleaning yet? 🙊 don’t forget to tag us and use the hashtag #StardropsSummerReady for a chance to feature on our tiktok 😍. 📽👉🏻 @ABeardsmore #StardropsSaturday #saturdayvibes #cleanwithme #cleantok #satisfyingcleans #outdoors #gardentok #motivational #thepinkstuff #transformation ♬ Can’t Get You Out Of My Fantasy – Ludacris Vs. Kylie
Another cleaning product, Scrub Daddy, comes in with a huge following. They also use the platform to promote seasonal products such as their Metal Bristle grill cleaner.
The brand itself commands 1.9 million followers and almost 42 million likes. Moreover, it shows no indication of stopping with short meme videos, even pulling in 210K views and 95K likes.
Like many cleaning product-based brands, the brand focuses on demoing the product(s) in different scenarios.
@scrubdaddy Had to, sorry. #scrubdaddy #smile #cleantok #cleaningtiktok #americasfavoritesponge ♬ Hi I’m Dory! – strawbwearyzvsp
The US Basketball league has a big following as well. Their product is actually a whole sport, and really only promoting the sport and no other associated products.
It currently has around 15.9 million followers with 250 million likes. Most of their videos have high levels of engagement and likes, with this one of Kofi bringing in nearly 250k views and 18K likes.
Their branding strategy consists of posting short reels of big action in any particular game.
@nba Bringing the signature sidestep to the Drew League 👀👑 #nba #basketball #lebron ♬ original sound – NBA
A brand that understood almost on day one the power behind TikTok and branding. They are a sportswear company that uses TikTok to promote their sportswear in use, rarely focusing on any one item.
To date, their followers are at 3.7 million with almost 58 million likes. Again they never focus on a product and try to show their logo, such as this one with over 4 million views and 476K likes, of a person lifting weights.
Their strategy is always to be in a gym-like setting with their products in use.
@gymshark rip bro #gymfail #gymtok #Gymshark @Ben Warren ♬ That Brotha Goneeee – ❄️ BLZD Vxrt?? ❄️
Another brand that doesn’t actually promote its specific products, the energy drink company, instead uses TikTok to announce its support of extreme games and sports.
Their followers are at 6.7 million with 106 likes. Their videos are fun to watch as they are mainly performed by professionals, such as this watersport one, with over 2 million views and 129K likes.
Their strategy focuses on what Red Bull does, which provides energy to go on adventures, do sports, and all their videos are action shots.
@redbull there’s *always* time for donuts 🍩 #redbull #givesyouwiiings #f1 #maxverstappen #dayinlife #vlog ♬ original sound – Red Bull
The low-cost European airline utilizes TikTok perfectly with their often humorous videos. They are always promoting their cheap flights.
To date, they have 1.7 million followers with 16 million likes. In addition, their videos can get over 4.4 million views with 565K likes tackling common funny situations.
They promote their airlines by making their planes talk and following current memes.
Gratitude goes a long way queens 😩♬ original sound – cute
Following suit with Chipotle, Taco Bell does a great job on TikTok and recently promoted their mobile app.
They have a serious following with 2 million followers and nearly 24 million likes. In addition, they can get some impressive figures with their videos, with this rewards video bringing in 35 million views and almost 80k likes.
Welcome to rewards, what’s your choice?♬ original sound – tacobell
HOW TO GROW YOUR BRAND WITH TIKTOK
TikTok has become a go-to platform for brands looking for new ways to promote themselves or their products. This is because TikTok allows users to create short videos that are entertaining, funny, and engaging—something many other platforms don’t allow for. As a result, viewers tend to watch these videos longer than they would watch other types of content on social media sites like Facebook or Instagram because they’re not as boring or generic-looking as traditional commercials might be. Here’s a few tips for how to grow your brand on TikTok.
Step 1 – Understand the TikTok demographics.
Most TikTok users are under 30, a key demographic, and are also used to a different type of media. So yes, you can promote your brand here, but make sure to keep it casual, towards the humorous side, and keep it light.
Step 2 – Use TikTok video features
Familiarize yourself with the features of TikTok when making videos. Use sounds with every video and visual effects as often as necessary. Remember, these are short snippet videos, and they don’t need to be professional.
Step 3 – Prepare a lot of content
The videos themselves may be short, but the content is nearly posted all the time. Not only is content for most major brands posted nearly daily, but there could also be multiple videos on the same day. Therefore, brand building on TikTok requires a team.
Step 4 – Use Hashtags
As with many social media sites, hashtags are needed here. They’re even more powerful because they’re the trigger to make your videos go viral, as others end up using the same content with the same tag to promote your videos.
Step 5 – Create a Challenge
Once you’re done with the original setup, you can either organically create a challenge or work with TikTok to sponsor a challenge. Of course, any challenge tends to go viral, with millions of users easily doing the challenge, thus helping promote your brand.
Step 6 – Work with Influencers
The final step is to work with established professional influencers in TikTok that will help with your promotion. They’re a good idea when launching a product as they’ll do a demo of it and help to spread it to their followers.
THINGS TO AVOID WHEN BUILDING YOUR BRAND ON TIKTOK
This may be hard for some businesses to fathom, but TikTok is about being fun and silly, and so one of the biggest mistakes is being basically too boring. With that mindset, TikTok is not meant to be a promotion-type platform, so it’s important to avoid being too sales-oriented and seeming scripted and unauthentic. This will have detrimental effects on your user growth.
A final area to avoid when growing your brand on TikTok is no user engagement. When users generate content of your brand, reshare it and show that their content is appreciated and relevant.
When looking to do branding on TikTok, understand that this is a fun environment with almost built-in virality and for users to generate content. Businesses and their brands have a place, but it’s really about the users using your product, discussing and interacting with it, and then spreading the word themselves.
Of course, with the right strategy, you can help promote your branding on TikTok to these users and get that brand awareness.