Data informs us that the US tech industry is worth $1.6 trillion and it shows no signs of slowing down. With this market continuing to boom, more and more customers are using podcasts to better inform their next luxury purchase. To discuss this further, Netinfluencer will explore the Mobile Tech Podcast and how its host uses their expertise to create a bustling sense of conversation.
The Creator Behind the Podcast
The Tnkgrl: Mobile Tech Podcast was launched in 2017 and is hosted by technology fanatic Myriam Joire. This technology expert began their career as a writer, producing content for popular publications such as Chip Chick and Mobile Geeks, and has also contributed to the All About Android podcast. Despite her far-reaching career as an avid writer, she was originally a video game programmer, using a wealth of creativity and industry-based knowledge to craft a series of best-selling games.
In 2010, she began working on her blog known as tnkgrl Mobile, which allowed her to gain a vast following of loyal fans. Her work on this blog also led her to gain a position at Engadget, where she contributes to the site’s website and podcast. She has also worked as a technology evangelist for Pebble Technology, a unique smartwatch company.
When she’s not reviewing the latest tech, she can be found giving thought-provoking lectures at some of the world’s leading technology and business conferences such as BlogHer, World Broadband Forum, and VentureBeat.
Themes and Topics Covered
The Mobile Tech Podcast covers a wide range of products and industries, making it a very comprehensive platform for those looking to learn more about the latest products on the market. This show mostly covers updates in the smartphone world such as the leaks surrounding the latest Google Pixel phone. In this episode, Joire welcomes Will Sattelberg of Android Police to unpack all of the details surrounding this product as well as how it could impact the competitiveness of the wider Android market.
Alongside her love of smart technology, Joire also uses this podcast to share her love of cars. In episode 302, she explores the nuances of the record-breaking Mercedes Benz Vision EQXX and how it uses state-of-the-art technology to showcase the prosperous future of EVs. This episode also pulls upon other content creators such as Malte Sievers, Nick Gray, and Christian De Looper to give more insight into this lucrative and elusive market.
As an avid content creator herself, this host also discusses the world of influencer marketing and how creators can use the most popular tech on the market to produce engaging videos with ease. In episode 308, she welcomes YouTuber Joshua Vergara, where the pair discuss a collection of OnePlus products and how they can help elevate the work of a variety of influencers.
Reach of the Mobile Tech Podcast
The Mobile Tech Podcast has grown into a useful resource for many tech enthusiasts, earning an impressive rating of 4.6 out of five on Apple Podcasts. Alongside such great acclaim, Joire also uses a collection of active social media platforms to extend her reach even further.
On Instagram, the host works to share updates from her personal life as well as high-quality photos of some of the most impressive products available. This helps to create a unique hub of creativity for her 2983 followers.
She also produces unboxing and review videos on YouTube, giving her 26.2K subscribers a closer look at a range of revolutionary tech. She also uses this platform to conduct vlogs and livestreams, creating a stronger bond between herself and her devoted fan base.
The Format of the Podcast
Each episode of the Mobile Tech Podcast lasts for around an hour, which gives the host and her accompanying guests enough time to express their true opinion without rushing certain topics. This podcast usually focuses on 3-4 pieces of news per episode, ensuring that the show does not become overly repetitive and remains a very contemporary source of information for tech lovers.
Occasionally Joire will create product lists, exploring topics such as the best affordable smartphones on the market. As a result, this helps to establish her as a pioneer in her field and allows her audience to select the one that best suits their personal needs and budget. She also takes the time to discuss various leaks and rumors that are occurring throughout the industry, ensuring that her content always stays ahead of the curve.
A majority of these episodes also include a range of sponsorships, highlighting the host’s ability to influence audiences. Previously, she has worked alongside key brands such as Audible, MediaTek, and Mint Mobile. These affiliations also adhere to Joire’s niche, giving her audience more information about successful brands that also operate in this profitable sector.
Reception and Impact
Myriam Joire’s work as a content creator has allowed her to push into a range of new projects, including working as an advisor for many brands. In the past, she has supported multiple start-up companies that are looking to break into the highly dynamic modern tech market. In turn, her expertise and ability to express complex topics have enabled her to become a very unique thought leader.
She also offers key insight to other news publications appearing in many articles like ABC News’ piece on the future of 5G connectivity. These appearances again accentuate her ability to offer pivotal insight into the world of modern technology.
This host also uses her collection of platforms to support her work as an activist. Joire identifies as Trans and believes that her gender identity and expression defy the norms of convention. In 1997, she began exploring the nuances of sexuality and gender, presenting herself as a more androgynous figure. She has also used her skills as a podcaster and writer to produce an alluring piece for The Trans Biography Project, a portfolio of anecdotes that were compiled by Kathleen Cross in 2012.
The Mobile Tech Podcast works to uncover the competitive world of smart technology and uses an unconventional host to showcase the diversity and potential of this industry as a whole. This podcast can be found on a number of popular streaming platforms including Spotify and Google Podcasts.